Sprout Social

AUGUST 10, 2016

Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve probably noticed a lot more chatter around one specific area: its algorithm. Earlier this Spring, Instagram announced its plans to reorder its feed using a new algorithm that bases delivery on relevance. A more personalized experience is beneficial, but not everyone is happy about it.

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Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

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Social Media Marketing Thought Leadership User-Generated Marketing 94

Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

Product 94

Product Marketing Marketers Content Marketing 94

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer.

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Market Trends Branding Content Marketing Fashion 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

AUGUST 8, 2016

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. That’s not how many people downloaded the app; it’s the number of people who regularly use Messenger to talk to friends, family members and now even businesses.

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Adobe Experience Cloud Blog

AUGUST 9, 2016

Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? I often turn to Urban Dictionary ( a website where you proceed at your own risk ) to keep up with the hip kids. (I just made myself sound 80 years old–I promise I’m only 31!).

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Thought Leadership Whitepaper Food Customer Journey 91

Zumvu

AUGUST 12, 2016

WhatsApp Web allows you to access the same account from both mobile and computer devices which are fully synced and accessible from both the devices.

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Sprout Social

AUGUST 12, 2016

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. This week at #SproutChat , Sprout All Star David Pride joined us to discuss how he has allocated his knowledge on social media to several causes including Hope for the Arctic and The Sloth Institute of Costa Rica.

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Non-Profit Social Media Marketing Promotion Place 53

Rock Content

AUGUST 10, 2016

Introducing ScribbleLive Spark. We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity. For both existing and new customers, this series will provide a glimpse into how ScribbleLive can help you do content marketing more effectively.

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Branding Promotion SEO Management 41

Marketing Insider Group

AUGUST 9, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their […].

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Education Marketing Marketers Content Marketing 69

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

AUGUST 7, 2016

While using Facebook for the purpose of achieving business goals, one cannot ignore the countless benefits of Facebook apps.

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Sprout Social

AUGUST 10, 2016

Here at Sprout, we believe that part of a meaningful career is knowing the impact your work has on the big picture. As an engineering manager and Head of Infrastructure, Blake Smith often works on projects that customers will never actually see—but his squad’s work helps our engineering team work faster and smarter to build the always-evolving Sprout platform.

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Shipping Management Customer Place 50

Duct Tape Marketing

AUGUST 12, 2016

“You can’t get any closer to your customers!” Proximity Marketing system within hours written by Guest Post read more at Duct Tape Marketing. Marketing is not about you selling your product but about you satisfying the needs of your customer. This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants in the right context.

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Customer Energy Shoppers Entertainment 42

Marketing Insider Group

AUGUST 8, 2016

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

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Communications

Zumvu

AUGUST 11, 2016

Hashtags have become a very important tool for brands to increase the reach of their content on social media.

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Branding 52

Sprout Social

AUGUST 9, 2016

If you send a Tweet and nobody’s around to read it, does it make an impact? When you first start your Twitter account, you’re forced to look at a big goose egg under your follower count. Your first step is typically to start asking employees, friends and current customers to follow your new account. Beyond that many businesses are puzzled about how to get more followers on Twitter.

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Social Media Marketing Promotion CRM Communications 97

Duct Tape Marketing

AUGUST 10, 2016

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Howard Behar. Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and productivity.

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Communications Promotion Product Marketing 41

Marketing Insider Group

AUGUST 12, 2016

Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. The post Lessons Learned From a Startup appeared first on Marketing Insider Group.

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Place Marketing Marketers Content Marketing 56

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

AUGUST 8, 2016

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. Prospects won’t give you their email addresses unless they trust that your company will give them valuable information—not spam. Videos can help you build trust with your audience by introducing them to the people behind your brand and giving them a glimpse of the value behind the gate.

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Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Contently B2C

AUGUST 9, 2016

Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume organic food and raw juices.

Branding 52

Branding Food Health Fashion 52

Duct Tape Marketing

AUGUST 6, 2016

Weekend Favs August Six written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

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eBook Analytics Place Marketing 37

Marketing Insider Group

AUGUST 10, 2016

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The best marketers are delivering […].

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Branding Marketing Marketers Content Marketing 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

AUGUST 12, 2016

Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. And while their functional knowledge of their sport is critical, much of what makes them truly successful is a deeper foundation of skills.

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Thought Leadership Energy Marketing Marketers 91

Contently B2C

AUGUST 11, 2016

For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. In fact, at this year’s Code Conference, he said there’s about a “ one in a billion ” chance of us not living in a simulation. He’s not alone in thinking so. Elizabeth Spiers, a veteran of the publishing world and the founding editor of Gawker, announced a new venture on July 1 that will work inside—and report on—this increasingly muddled boundary between the real and the

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Branding Law Fashion Health 52

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. photo credit Shutterstock. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers.

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Marketing Insider Group

AUGUST 8, 2016

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. It’s the new hotness, and it’s easy to see why: ABM promises better results, closer […].

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Marketing Marketers Content Marketing 53

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

AUGUST 11, 2016

Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers). But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email mark

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Email Marketing Thought Leadership Marketing Marketers 118

Marketing Insider Group

AUGUST 8, 2016

At one time, podcasts had a very small, specialized audience made up of those who were ambitious enough to find and download them to their devices. However, in recent years podcasts have grown in popularity, due in part to the phenomenal success of Serial. Device owners also find it easier to search and play podcasts, […]. The post Is a Podcast the Right Choice for Your Content Marketing Strategy?

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Marketing Insider Group

AUGUST 9, 2016

Marketers talk. A lot. Well, a lot of us do. But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to […]. The post The (Almost) Lost Art of Listening in Demand Generation appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 51

Marketing Insider Group

AUGUST 9, 2016

We spend all our time creating content – whether written, spoken, or drawn – with the goal that people will notice it and appreciate it. We spend all our time trying different methods to accomplish that goal – utilizing metrics or ignoring metrics, employing growth hacks or staying away from them. But let’s just take […]. The post We All Want Awesome Content, Here’s How to Start Making It appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 51

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Communications