Adobe Experience Cloud Blog

OCTOBER 14, 2016

Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Advertising 112

Marketing Insider Group

OCTOBER 12, 2016

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].

Marketing 103

Marketing Marketers Analytics Content Marketing 103

Rock Content

OCTOBER 12, 2016

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

Marketing Strategy 109

Marketing Strategy Content Marketing Branding Entertainment 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Described as “a data and marketing event where science and creativity drive increased customer engagement,” it’s no surprise that &THEN will be welcoming the top brands and marketers.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Sprout Social

OCTOBER 12, 2016

Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience.

Analytics 96

Analytics User-Generated Place Branding 96

Duct Tape Marketing

OCTOBER 14, 2016

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate.

Social Media Marketing 77

Social Media Marketing User-Generated Analytics Email Marketing 77

Adobe Experience Cloud Blog

OCTOBER 12, 2016

Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. Whatever can go wrong, will go wrong–aka when your event needs to be canceled due to an impending “storm of the century.” Well, that isn’t the only situation in which being calm and collected is the name of the game. As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best d

Thought Leadership 134

Thought Leadership Law Education Event Marketing 134

Sprout Social

OCTOBER 11, 2016

Alan Boyce, the VP of Engineering at Sprout Social, averages three coffees a day. You might think he’s just a run of the mill office caffeine junky, or perhaps that he’s attempting to dodge his work with frequent coffee breaks. The truth is, Alan doesn’t even drink coffee. He’s one of the hardest workers at Sprout Social and one of its premier leaders.

Communications 94

Communications Management Product 94

Marketing Insider Group

OCTOBER 11, 2016

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). Other reports corroborate these facts and figures, showing a clear preference towards video and live streaming from Internet users and […].

Marketing 96

Marketing Marketers Content Marketing Video Marketing 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

OCTOBER 12, 2016

Is Lead Funnel Obsession Bad for Your Business written by John Jantsch read more at Duct Tape Marketing. Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee you’ve seen this pitch – maybe you’ve even purchased a course or webinar promising to teach

Education 75

Education eBook Place Promotion 75

Adobe Experience Cloud Blog

OCTOBER 10, 2016

Author: Patrick Groover Have you taken a close look at your direct mail lately? You may have noticed a pleasant surprise: offers and newsletters that you’re actually interested in. To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram. Pay Attention to Everything. Managing an Instagram account takes more than pretty photos.

User-Generated 91

User-Generated Analytics Branding Management 91

Marketing Insider Group

OCTOBER 10, 2016

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible. While there may be more stringent rules to follow in order to secure legal approvals, there are many best practices you can […].

Pharmaceutical 96

Pharmaceutical Content Marketing Finance Health 96

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Communications

Duct Tape Marketing

OCTOBER 13, 2016

7 Ways Brands Can Connect with Social Media Messaging written by Guest Post read more at Duct Tape Marketing. photo credit Photopin. If you have limited your social media participation promotional content only, you are missing the point. There’s nothing inherently wrong with using social media as a place to share announcements about new products, upcoming sales, and specials, or boost flagging sales.

Branding 72

Branding Promotion Social Media Marketing Price 72

Adobe Experience Cloud Blog

OCTOBER 11, 2016

Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a

SEO 134

SEO User-Generated Thought Leadership eBook 134

Sprout Social

OCTOBER 13, 2016

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. As a result, we curate everything. We stay in control. What happens when we give up that control, for just a bit? At Litmus , we run an employee takeover of our Instagram each month, where I relinquish control of my domain to someone else—all the while biting my nails.

Management 87

Management Email Marketing Customer Product 87

Marketing Insider Group

OCTOBER 12, 2016

If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. And if you’ve been in social media for long, you know how important visuals are for visibility. Even as video surges as a marketing medium, there will always be a place for other formats in content […]. The post How to Craft a Killer Visual Strategy for Your Brand appeared first on Marketing Insider Group.

Branding 89

Branding Place Marketing Marketers 89

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

OCTOBER 8, 2016

Weekend Favs October 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 61

Marketing Marketers 61

Marketing Insider Group

OCTOBER 10, 2016

By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album. Kickstarter is a crowd funding platform where creators, artists and businesses can directly connect to patrons and investors and pledge to invest in future work. Amanda reached her goal […].

Market Trends 89

Market Trends Content Marketing Marketing Marketers 89

Marketing Insider Group

OCTOBER 13, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group.

Marketing 88

Marketing Marketers Content Marketing 88

Marketing Insider Group

OCTOBER 13, 2016

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs […]. The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group.

Marketing 87

Marketing Marketers Content Marketing 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

OCTOBER 10, 2016

The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter […]. The post How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter appeared first on Marketing Insider Group.

Marketing 87

Marketing Marketers Content Marketing 87

Marketing Insider Group

OCTOBER 12, 2016

For online marketers and retailers there is not only a constant struggle to increase website rankings and manage brand awareness, but find the best ways to increase their SEO campaign and overall marketing strategies in a digital sphere. You can believe or not, but coupon use is on the upswing. Today more and more business […]. The post 5 Easy Ways to Increase SEO with Coupons appeared first on Marketing Insider Group.

SEO 85

SEO Retail Marketing Strategy Management 85

Marketing Insider Group

OCTOBER 13, 2016

The business world is more cutthroat today than ever before. You need a good selection of strong tools that can help you break through walls and make those sales you want to make. As the startup world surges, new applications and services are being launched day by day. Here are ten new ones that you […]. The post 10 New Sales Tools You Gotta Try Out appeared first on Marketing Insider Group.

Marketing 84

Marketing Marketers Content Marketing 84

Marketing Insider Group

OCTOBER 11, 2016

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a freelancer likes to work […]. The post How to Best Manage Freelancers (And Guide Them With Strong Research Practices) appeared first on Marketing Insider Group.

Management 83

Management Communications Marketing Marketers 83

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

OCTOBER 14, 2016

Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. Once they arrive on the job, they want to be involved in doing good from the start. CECP’s 2016 Giving in Numbers study states, “Employee volunteer participation rate with […].

Communications 82

Communications Marketing Marketers Marketing Strategy 82

Marketing Insider Group

OCTOBER 8, 2016

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want to help people more successfully break from conventional thinking to follow their intuition. Slingshots are quick-hitting examples of people who do so. Tom O’Keefe is one of the most well-known people in all of Boston. But ask people […].

Marketing 81

Marketing Marketers Content Marketing 81

Sprout Social

OCTOBER 10, 2016

Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls.

Inbound Marketing 80

Inbound Marketing Communications Product Customer 80

Sprout Social

OCTOBER 11, 2016

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. By following simple LinkedIn best practices, you can use this social network to your business’s advantage.

Transform 96

Transform Marketing Marketers Promotion 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications