Hubspot Marketing

AUGUST 20, 2019

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.

Pharmaceutical 144

Pharmaceutical Inbound Marketing Thought Leadership Law 144

Neil Patel

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

SEO 111

SEO 111

Hootsuite

AUGUST 19, 2019

YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform? In this post, we’ll share 14 easy, actionable YouTube tips for beginners. Bonus: Attract more views and subscribers in minutes with one of our 5 free customizable YouTube channel art templates.

Branding 111

Branding Promotion User-Generated Place 111

Litmus

AUGUST 21, 2019

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails come in—and are less likely to be seen by your subscribers. 23% of all email opens occur within the first hour after delivery, GetResponse found ; within the second hour, opens

Analytics 105

Analytics Email Marketing Marketing Marketers 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 20, 2019

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. It can even seem scary.

Direct Mail 119

Direct Mail Non-Profit Law Food 119

Content Marketing Institute

AUGUST 20, 2019

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing. Continue reading → The post How to Do a Helpful SEO Audit in a Few Hours appeared first on Content Marketing Institute.

SEO 96

SEO Content Marketing Marketing Marketers 96

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […].

Branding 93

Branding Customer Product Marketing 93

Duct Tape Marketing

AUGUST 20, 2019

5 Great Ways to Add Video to Your Website Experience written by John Jantsch read more at Duct Tape Marketing. Video has become a major marketing channel. More and more people are saying that it’s the way they want to consume content. Why scroll through a long blog post or text-heavy web page when you can instead watch a quick, visually-engaging video and get all the information you need?

Shoppers 75

Shoppers Retail Analytics Product 75

Content Marketing Institute

AUGUST 22, 2019

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one. Continue reading → The post How to Get Sales and Marketing in the Same Kitchen appeared first on Content Marketing Institute.

Marketing 94

Marketing Marketers Marketing Strategy Content Marketing 94

Search Engine Journal

AUGUST 20, 2019

Learn quick and easy tips to supercharge your blog content and engage more readers. The post 6 Quick & Easy Tips to Supercharge Your Blog Content via @alextachalova appeared first on Search Engine Journal.

Content Marketing 92

Content Marketing Marketing Marketers 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

AUGUST 20, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a […]. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 89

Event Marketing Marketing Strategy Management Marketing 89

Duct Tape Marketing

AUGUST 21, 2019

Finding Your Brand’s Purpose written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeff Fromm. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley , and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business.

Branding 71

Branding Customer Marketing Marketers 71

Content Marketing Institute

AUGUST 21, 2019

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute.

B2C 90

B2C Content Marketing Marketing Marketers 90

Search Engine Journal

AUGUST 22, 2019

Let's review some probable reasons why search engines just aren’t picking up your content. The post 4 Reasons Why Your Content Isn’t Ranking via @krisjonescom appeared first on Search Engine Journal.

Content Marketing 85

Content Marketing SEO Marketing Marketers 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

AUGUST 21, 2019

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. The post Are Your Lead Conversion Rates Above Average?

Marketing 86

Marketing Marketers 86

Duct Tape Marketing

AUGUST 20, 2019

How to Build a Brand that Drives Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lindsay Pedersen. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, my guest is Lindsay Pedersen. She is a brand strategist and owner of Ironclad Brand Strategy. She has advised numerous companies, from startups to corporations such as Starbucks, T-Mobile, and IMDb.

Branding 70

Branding Marketing Strategy Customer Marketing 70

Content Marketing Institute

AUGUST 19, 2019

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos? How to Battle Content Chaos and Win appeared first on Content Marketing Institute.

CMO 89

CMO Content Marketing Marketing Marketers 89

Search Engine Journal

AUGUST 21, 2019

Here’s how to create a true ultimate guide that attracts more organic traffic and gets readers raving about you. The post The Ultimate Guide to Creating a True ‘Ultimate Guide’ via @seocopychick appeared first on Search Engine Journal.

Content Marketing 69

Content Marketing Marketing Marketers 69

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

AUGUST 19, 2019

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […].

Transform 86

Transform Marketing Marketers Product 86

Adobe Experience Cloud Blog

AUGUST 19, 2019

Sich gezielt auf das Kundenerlebnis zu fokussieren hilft den Unternehmen dabei, im Wettbewerb mitzuhalten und in der heutigen, hochgradig kompetitiven Geschäftswelt zu gewinnen – das war das wichtigste Fazit der Keynote-Session, die am 23. März 2019 auf dem Adobe Summit – The Digital Experience Conference gehalten wurde. „Leistungsstarke Erfahrungen verändern die Art und Weise wie wir denken, interagieren, arbeiten und uns zu der Welt um uns herum in Beziehung setzen,“ sagte Adobe-CEO Shantanu N

Transform 55

Transform Customer Journey Thought Leadership CMO 55

Duct Tape Marketing

AUGUST 23, 2019

Small Business Radio Show with Barry Moltz – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. SEGMENT 2, starting at 19:15 : Every entrepreneur should seek the help of others, but in the end, they have rely on themselves to achieve their dreams and find true happiness. John Jantsch, author of Duct Tape Marketing, is here to share what it means to be a self-reliant entrepreneur based on his 30 years of experience.

Market Segmentation 53

Market Segmentation Marketing Marketers 53

Moz

AUGUST 20, 2019

Posted by rachelgooodmanmoore If you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go? As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door.

SEO 46

SEO Shoppers Management Communications 46

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]. The post Content Marketing and Thought Leadership’s Role in Marketing Transformation appeared first on Marketing Insider Group.

Transform 81

Transform Content Marketing Marketing Marketers 81

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience. Today’s workforce wants to have personalized, interactive experiences—they want to be part of a community, to receive constructive feedback, and to have insight into organizational objectives.

Transform 45

Transform Communications Succession Management Management 45

illumin

AUGUST 20, 2019

This week both Google and GEICO have two new humorous campaigns to hit the Most Viewed Video Ads chart, all of which round out the top four. Nike also debuts it’s most recent campaign, new to the chart in the nine spot. Check out some of the top comedic spots below with the full Top 10 list at the bottom: Google. Class is in session with Bill Nye as he explores the principles of psychology that can help people overcome their fears, and why switching to a new Chromebook should be a no-brain

Place 61

Place Branding Advertising Advertisers 61

Bannerflow

AUGUST 23, 2019

Programmatic creative is so much more than presenting the right offer at the right time. It provides unbeatable display advertising performance through the automation and control of all aspects of a display campaign. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. In this blog, we will define what programmatic creative is, what it includes, and suggest different programmatic creative technologies.

Advertising 40

Advertising Advertisers CMO Analytics 40

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

AUGUST 19, 2019

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]. The post How the Romance Niche Can Help You Fall in Love with Content Marketing Again appeared first on Marketing Insider Group.

Content Marketing 75

Content Marketing Marketing Marketers New Markets 75

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience. Today’s workforce wants to have personalized, interactive experiences—they want to be part of a community, to receive constructive feedback, and to have insight into organizational objectives.

Transform 40

Transform Communications Succession Management Management 40

Content Marketing Institute

AUGUST 23, 2019

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap. Continue reading → The post Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints appeared first on Content Marketing Institute.

Content Marketing 15

Content Marketing Marketing Marketers 15

Hubspot Marketing

AUGUST 22, 2019

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its user experience.

SEO 142

SEO Health eCommerce Management 142

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications