Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.

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Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group.

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Duct Tape Marketing

JUNE 29, 2017

How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape Marketing. Marketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Nurturing and educating your leads is time-consuming work.

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Whitepaper Education Manufacturing eBook 66

Zumvu

JUNE 27, 2017

Guest posting is one of the more unique aspects of online marketing, a strategy that has no historical equivalent.

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Promotion Marketing Marketers 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JUNE 26, 2017

The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of their ideas and innovations can be tracked, tweaked, improved and proven, making a real return on investment (ROI) demonstrable internally to the broader business (and especi

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Thought Leadership Marketing Marketers Energy 134

Marketing Insider Group

JUNE 26, 2017

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group.

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New Markets Marketing Marketers Marketing Strategy 111

Adobe Experience Cloud Blog

JUNE 28, 2017

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about.

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Adobe Experience Cloud Blog

JUNE 30, 2017

I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration. Bottom line: my sales development leaders totally get that somewhere between MQL and SQL , their teams become the face of the brand in a major way.

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Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

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Marketing Insider Group

JUNE 27, 2017

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. When we look at marketing technology, we can see that it’s enabled various channels such.

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Marketing Marketers Content Marketing 97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

JUNE 28, 2017

Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on. 1. Keep it dynamic Fields such as content marketing […]. The post 9 Tricks for Automating Your Content Marketing appeared first on GetResponse Blog - Online Marketing Tips.

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Marketing Insider Group

JUNE 26, 2017

Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind. One of such a thing – building backlinks. This process has so many steps and sides, […]. The post 5 things to keep in mind while building backlinks appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 89

Marketing Insider Group

JUNE 28, 2017

Because it is often it is the unspoken rules that limit us more than the spoken ones. Learn more about the The Psychology of Collaboration ” and the importance of collaboration in 2017. The post Is Employee Autonomy the Key to Successful Workplace Collaboration? appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 81

Marketing Insider Group

JUNE 28, 2017

You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. BTW – if you need some help, here are a couple of articles that can get you going: The Best Content […]. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Marketing Plan 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

JUNE 26, 2017

Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 71

Marketing Insider Group

JUNE 29, 2017

Last week, we defined intuition once and for all. This week, we wonder: Why don’t we routinely TRUST our intuition? We came up with a practical definition, but why can’t we seem to make it practical in our daily lives? Why does it so often feel like a leap? To help make sense of this, we revisit the story of. Read More. The post The Leap: Why Trusting Your Intuition Feels Risky appeared first on Unthinkable.

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Marketing Marketers Content Marketing 0

Marketing Insider Group

JUNE 29, 2017

Where does collaboration come from? It comes from communication, from drive, and from a shared passion to achieve great things as an organization. Microsoft Office 365 has produced this helpful webcast to help you understand how you can foster a culture of collaboration in your workplace. The post Inspiring Collaboration in the Modern Workplace appeared first on Marketing Insider Group.

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Communications Marketing Marketers Marketing Strategy 69

Marketing Insider Group

JUNE 27, 2017

The pace of technological innovation today isn’t just fast. Technology is evolving at an exponential rate. While in many ways, businesses have reaped the benefits of such progress, without a similar transformation of company culture, how can organizations truly harness what’s available? Find out more in in Microsoft Office’s Modern Workplace. The post Will Organizational Culture Ever Catch Up with Technology?

Transform 58

Transform Marketing Marketers Marketing Strategy 58

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

JUNE 29, 2017

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Megan Hannay. Podcast Transcript. I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.). There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

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Marketing Mix Marketing Marketers Customer 51

Duct Tape Marketing

JUNE 28, 2017

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Clark. Podcast Transcript. Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business.

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Advertising Advertisers Content Marketing Branding 42

Duct Tape Marketing

JUNE 24, 2017

Weekend Favs June 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Shoppers Content Marketing Marketing Marketers 41

Duct Tape Marketing

JUNE 27, 2017

Transcript of The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Who doesn’t love Copyblogger? Really been around since the dawn of the online era. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a community.

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SEO Price Customer Content Marketing 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

JUNE 27, 2017

Let’s take a quick poll. When was the last time your boss asked you to do something and you didn’t question why you needed to do it a specific way? You see, sometimes we just assume that the old way of doing things is the right way. But every so often, we forget to test what’s right under our noses. It all started with one simple question: What types of content resonate with what types of leads?

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Thought Leadership Education Social Media Marketing Product 129

Duct Tape Marketing

JUNE 27, 2017

Transcript of How National Companies Can Infiltrate Local Markets written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: For national companies trying to infiltrate the local market the community organizations may be the best and last frontier. On this episode of the Duct Tape Marketing podcast, I speak with Megan Hannay.

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Non-Profit Marketing Marketers PR 38

Marketing Insider Group

JUNE 30, 2017

For the 129th episode of The Marketing Book Podcast, I interviewed Rebecca Lieb, author of Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Rebecca Lieb explains that content, in all its forms, is the single most critical element of any marketing campaign. The trick is finding a successful and […].

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Marketing Marketers Marketing Strategy Content Marketing 0

Duct Tape Marketing

JUNE 28, 2017

The Duct Tape Marketing Podcast All-Star Team written by John Jantsch read more at Duct Tape Marketing. Summer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of

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Marketing Marketers Fashion Communications 42

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail