Adobe Experience Cloud Blog

MAY 18, 2016

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, cons

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Advertising Advertisers Thought Leadership User-Generated 91

Marketing Insider Group

MAY 18, 2016

Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. 2.46 million pieces of content are shared on Facebook. 204 million […].

Content Marketing 86

Content Marketing Customer Marketing Marketers 86

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers.

User-Generated 82

User-Generated Whitepaper eBook Partner Marketing 82

Rock Content

MAY 18, 2016

When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news.

User-Generated 54

User-Generated Food Content Marketing Product 54

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MAY 17, 2016

Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Attendees are not engaged, they’re more interested in their phones than what’s going on in the room, miscommunications are firing, and you’re left standing in front of a few unhappy people. Being that it’s baseball season, and I’m a huge fan of the San Francisco Giants (go Bumgarner!

Thought Leadership 91

Thought Leadership Transform Energy Product 91

Marketing Insider Group

MAY 16, 2016

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.

Content Marketing 67

Content Marketing Marketing Strategy Marketing Marketers 67

Zumvu

MAY 14, 2016

According to CMO Council, 65% of senior marketing executives believe that visual assets are the core of brand communication.

Content Marketing 52

Content Marketing CMO Communications Marketing 52

Adobe Experience Cloud Blog

MAY 16, 2016

Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.

Thought Leadership 91

Thought Leadership CMO Analytics New Technology 91

Marketing Insider Group

MAY 16, 2016

The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group.

Marketing 63

Marketing Marketers Marketing Strategy 63

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized.

Analytics 64

Analytics Promotion Customer Marketing Strategy 64

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

MAY 17, 2016

How to Turn Your Browser Into a Marketing Tool written by John Jantsch read more at Duct Tape Marketing. I use the Chrome browser and judging from the data I get from Google Analytics so do 60.12% of my site visitors. Chrome is certainly winning the browser war at the moment and this is due in large part to the growing set of tools, plugins, and extensions that extend the power far beyond basic search.

CRM 45

CRM Marketing Marketers SEO 45

Adobe Experience Cloud Blog

MAY 20, 2016

Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with more ego, not less, so that they can build better relationships with prospects and customers. First off, what does “ego” really mean and how does it affect you? Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem.

Thought Leadership 91

Thought Leadership Price Analytics Management 91

Marketing Insider Group

MAY 19, 2016

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more. To make matters worse, virtually every marketer and […]. The post 25 Content Marketing Tips Every Marketer Needs To Know appeared first on Marketing Insider Group.

Content Marketing 59

Content Marketing Marketing Marketers 59

Sprout Social

MAY 14, 2016

This week, it was all about getting your brand’s social content, website and product out in front of your consumers. Pinterest shared its publishing best practices, Dr. Pete Meyer’s suggested a better way to conduct keyword research and Neil Patel offered up a list of tips for generating email signups prior to a new product launch. Planning for Events With Pinterest. “45% of Pinners plan for holidays at least 60 days out, which is 21% higher than the general population.

Partner Marketing 52

Partner Marketing Management Product Branding 52

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Communications

Duct Tape Marketing

MAY 20, 2016

5 WordPress Plugins you Don’t Use that Boost user Engagement and Monetization written by Guest Post read more at Duct Tape Marketing. Photo Credit: StockSnap. Running a blog or online publication is no easy feat. Especially when you are looking to monetize and boost engagement at the same time. Users engage in pages that are built to suit their needs.

eBook 45

eBook Entertainment Promotion Price 45

Rock Content

MAY 18, 2016

There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results?

SEO 60

SEO Advertising Advertisers User-Generated 60

Marketing Insider Group

MAY 14, 2016

In a world where everyone is screaming at everyone to turn on notifications, and “like” each other to death, where is the love for less? We’re screaming “more” without truly knowing what’s at our core. As a society, we need to break identifications with power and status. But it’s hard to do when we’re living […]. The post How to Create Minimalist Content appeared first on Marketing Insider Group.

Marketing 59

Marketing Marketers Content Marketing 59

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat , we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses.

Social Media Marketing 42

Social Media Marketing Analytics Promotion SEO 42

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

MAY 19, 2016

The Top 3 Tools to Create Your Marketing Presentation written by Guest Post read more at Duct Tape Marketing. photo credit: Pexels. You are a small business owner. As such, you are constantly in search for new opportunities because you want to grow your business. Now, let us say that you found a potential customer and they are now asking you to send your company’s presentation.

Marketing 45

Marketing Marketers Customer Place 45

Adobe Experience Cloud Blog

MAY 19, 2016

Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. So how can you deliver on these high expectations?

Thought Leadership 92

Thought Leadership Retail Communications Customer 92

Marketing Insider Group

MAY 17, 2016

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a larger, more cohesive story for your organization to share. It […]. The post 6 Ways to Improve Your B2B Content Strategy appeared first on Marketing Insider Group.

Customer 53

Customer Marketing Marketers Content Marketing 53

Marketing Insider Group

MAY 18, 2016

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The functions we’re talking about engage some version of the company’s “customers,” with messages and content that […].

Customer 52

Customer Marketing Marketers Content Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MAY 16, 2016

Web searches continue to increase in sophistication, with results often mirroring exactly the information a customer needs. If someone wants to find a great restaurant nearby, search algorithms can immediately determine that person’s approximate location and deliver results to match. Even social media searches have gradually moved toward location-based results.

Customer 51

Customer Marketing Marketers 51

Marketing Insider Group

MAY 19, 2016

I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it would […]. The post Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream appeared first on Marketing Insider Group.

Digital Marketing 49

Digital Marketing Marketing Marketers Place 49

Marketing Insider Group

MAY 19, 2016

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have […].

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Customer Marketing Marketers Content Marketing 48

Marketing Insider Group

MAY 16, 2016

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […].

Customer 48

Customer Marketing Marketers Content Marketing 48

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MAY 20, 2016

Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a […]. The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group.

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Marketing Marketers 47

Marketing Insider Group

MAY 17, 2016

The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an […].

Customer 46

Customer Marketing Marketers Content Marketing 46

Duct Tape Marketing

MAY 16, 2016

5 Tools That Will Make You A Better Writer written by Alex Boyer read more at Duct Tape Marketing. I love writing. To me, there is nothing more cathartic or soothing than turning off the rest of the world and putting my thoughts to paper. This passion has made it easy for me to create content for Duct Tape Marketing. I don’t see it as a chore; I see it as an opportunity to relax.

Management 41

Management Product Marketing Marketers 41

Duct Tape Marketing

MAY 18, 2016

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nick Westergaard . With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going.

Digital Marketing 40

Digital Marketing Education Marketing Marketers 40

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Communications