Sat.Jun 18, 2016 - Fri.Jun 24, 2016

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?

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How to Successfully Mine Your Social Media Data

Sprout Social

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Marketing Insider Group

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […].

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Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

Rock Content

ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. We enhanced our visual identity and branding to reflect our position in the marketplace as trailblazers that provide innovative marketing solutions.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Ways to Amp Up Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

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10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire.

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How Jaguar Land Rover Uses Luxury Content to Connect With Consumers

Contently B2C

In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover. Last fall, the British luxury automotive manufacturer released an original adventure novella written by famed British author William Boyd. The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated p

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Target Your Best Prospects by Segmenting Your Best Customers

Adobe Experience Cloud Blog

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar pr

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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social.

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15 Cheat Sheets Every Successful Digital Marketer Needs

Marketing Insider Group

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Creative Ways to Promote your Business Using Snapchat

Zumvu

Snapchat became a vital avenue of global marketing strategies that can be used to increase engagement & brand awareness through innovative marketing campaigns.

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Get Your Blog On: 4 Steps to Blogging Success

Adobe Experience Cloud Blog

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were.

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Add a Branded Content Tag to Verified Facebook Page Posts

Sprout Social

Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. Today, we’re pleased to announce that applying a Branded Content Tag to posts is now available when publishing to verified Facebook Pages from Sprout’s Compose window.

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Who do B2B Tech Buyers Trust and What This Means for Marketers

Marketing Insider Group

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Turn your Facebook Profile Picture into a Video

Zumvu

Facebook has added a new feature to make Facebook more interesting. The option allows you to turn your Facebook profile picture into a 7 seconds looping video.

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5 Lifelong Business Lessons I Learned from Nordstrom

Adobe Experience Cloud Blog

Author: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What I haven’t yet expressed is that I grew up into an even nerdier adult. Need proof? Fine. My secret talent is speed-reading. When I read, I see entire sentences at once and can power through your average novel in less than a day.

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Introducing Sprout’s Built-In Image Editor Powered by Adobe Creative SDK

Sprout Social

When it comes to creating engaging social posts, compelling visuals are more important than ever. The sheer volume of images being shared across social networks each day suggests that, in order to stand out, creating unique visuals that are optimized for their intended networks and audiences is paramount to social publishing success. Adobe has long been the leader in helping people create high quality visual content, so to help brands streamline and enhance their visual publishing efforts, we’re

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Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

Marketing Insider Group

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […].

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Tools to Create Custom Tabs for Facebook Business Pages

Zumvu

Businesses today rely on social media for their business promotion, creation of new customers and for maintaining existing customer base of their businesses.

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A Guide to Finding Your Brand Voice

Rock Content

How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.

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Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily reso

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5 Reasons Your Lead Generation Strategy is Not Working

Marketing Insider Group

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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44% of US Population get their news via Facebook

Zumvu

After a research carried out by the Pew Research Centre in 2013, it was stated that 44% of the general US population get their news via Faceboook.

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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful of things.

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Pinterest Introduces New Powerful Targeting Tools

Sprout Social

Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data and explained how it can provide insights that will shine a spotlight on working smarter, not harder. New Pinterest Targeting Tools Make Ads Even More Effective.

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Marketers need to play a stronger sales enablement role on LinkedIn

Marketing Insider Group

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the […].

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Pinterest is ready to roll out Retargeting Ads

Zumvu

Pinterest is opening a new platform to self-service advertising with its new Targeting Tools to make Pinterest advertisements more appropriate.

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A Guide to Finding Your Brand Voice

Rock Content

How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.

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5 Reasons Why Your Brand Should Have a Following

Duct Tape Marketing

5 Reasons Why Your Brand Should Have a Following written by Guest Post read more at Duct Tape Marketing. photo credit Very Pixel. Have you ever noticed how so many major corporations produce commercials that focus more on their brand name rather than an actual product? At first, this might lead to some head-scratching—after all, isn’t the product what they’re selling?

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7 reasons you’re not getting the most out of customer facing content

Marketing Insider Group

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission