Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.

Thought Leadership 134

Thought Leadership Promotion Marketing Mix Advertising 134

Marketing Insider Group

SEPTEMBER 27, 2016

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

Branding 103

Branding Marketing Marketers Marketing Strategy 103

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly.

PR 98

PR B2C Management Advertising 98

Duct Tape Marketing

SEPTEMBER 29, 2016

5 Visual Storytelling Trends That are Shaping The Future of Communication written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.

Communications 73

Communications Content Marketing Branding Place 73

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 26, 2016

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.

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Marketing Insider Group

SEPTEMBER 28, 2016

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.

Non-Profit 97

Non-Profit Content Marketing Marketing Marketers 97

Rock Content

SEPTEMBER 30, 2016

On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase.

Transform 68

Transform Customer Journey SEO Content Marketing 68

Duct Tape Marketing

SEPTEMBER 27, 2016

How to Tell Google What Your Content Means written by John Jantsch read more at Duct Tape Marketing. Search engines love content. That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. The problem is that sometimes they don’t know what you mean by what you say. Have you ever done a search for a product or service and find the occasional odd result mixed in with what you thought you were looking for?

SEO 70

SEO User-Generated Product Marketing 70

Marketing Insider Group

SEPTEMBER 26, 2016

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded. If you’re creating content without purpose and direction, and are just publishing for the sake […].

Content Marketing 95

Content Marketing Marketing Marketers 95

Sprout Social

SEPTEMBER 26, 2016

A gestão de reputação é uma parte essencial de uma estratégia eficaz de rede social. Desde o lançamento no final de 2013, as Avaliações do Facebook tornaram-se rapidamente uma das formas mais populares de os consumidores deixarem feedback direto e público para as marcas. Além do mais, quase 66% dos consumidores que querem compartilhar suas experiências, pensamentos e opiniões são mais propensos a fazê-lo no Facebook.

CRM 76

CRM 76

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

Content Marketing 61

Content Marketing User-Generated Marketing Marketers 61

Duct Tape Marketing

SEPTEMBER 30, 2016

How to Build an Unbreakable Brand Culture written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term and sustainable growth.

Branding 67

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Marketing Insider Group

SEPTEMBER 29, 2016

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group.

Branding 94

Branding Marketing Marketers Content Marketing 94

Sprout Social

SEPTEMBER 26, 2016

La gestión de reputación es una parte clave de una estrategia en redes sociales efectiva. Desde su lanzamiento en 2013, las Opiniones de Facebook se han convertido rápidamente en una de las maneras más populares que eligen los consumidores para dejar comentarios directos y públicos para las marcas. Además, prácticamente el 66% de los consumidores que quieren compartir sus experiencias, pensamientos y opiniones tienden más a hacerlo en Facebook.

CRM 75

CRM 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Rock Content

SEPTEMBER 26, 2016

TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests.

Communications 56

Communications Product Customer 56

Duct Tape Marketing

SEPTEMBER 28, 2016

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neil Patel. The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more like Charley Hustle – the player that prepares, works hard, and wins and loses with grace.

Marketing 67

Marketing Marketers 67

Marketing Insider Group

SEPTEMBER 27, 2016

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group.

Market Trends 94

Market Trends Content Marketing Marketing Marketers 94

Zumvu

SEPTEMBER 30, 2016

The Social Media Monitoring Tools enable you to engage and interact with your audience and helps in enhancing your brand reputation in the digital world.

Branding 52

Branding 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

SEPTEMBER 26, 2016

This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? Our handpicked panel of content experts include: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital.

Transform 54

Transform SEO Management Place 54

Duct Tape Marketing

SEPTEMBER 30, 2016

Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person written by Guest Post read more at Duct Tape Marketing. photo credit: Underwear for Men. Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord.

Branding 64

Branding Manufacturing Place Communications 64

Marketing Insider Group

SEPTEMBER 29, 2016

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […].

Marketing 88

Marketing Marketers Content Marketing 88

Zumvu

SEPTEMBER 27, 2016

Discover some of the easy to apply tactics that can generate more leads from your Facebook Page while boosting your page visibility and user engagement.

User-Generated 52

User-Generated 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Duct Tape Marketing

SEPTEMBER 24, 2016

Weekend Favs September 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Analytics 61

Analytics Product Marketing Marketers 61

Marketing Insider Group

SEPTEMBER 26, 2016

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published […].

Inbound Marketing 86

Inbound Marketing Marketing Marketers Product Marketing 86

Sprout Social

SEPTEMBER 26, 2016

There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. From day to day, they could wear the hat of a photographer, editor, copywriter, planner, customer support and even social media analyst.

Copywriting 101

Copywriting Analytics Management Customer 101

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

SEPTEMBER 28, 2016

Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?

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Thought Leadership Millennials Education Food 134

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional

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User-Generated Branding Millennials Retail 77

Marketing Insider Group

SEPTEMBER 27, 2016

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group.

Marketing 86

Marketing Marketers Content Marketing 86

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands. What’s more, nearly 66% of consumers who want to share their experiences, thoughts and opinions are most likely to do so on Facebook.

Customer Journey 93

Customer Journey CRM Management Product 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications