Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing and not truly building a relationship or offering a value exchange to the people you i

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Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

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Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.

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Duct Tape Marketing

FEBRUARY 9, 2017

Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing. At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders.

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Sprout Social

FEBRUARY 7, 2017

Quando se trata de crescimento e popularidade, poucos aplicativos igualam a trajetória do Instagram. Nos últimos anos, a plataforma viu sua base de usuários crescer para mais de 600 milhões de usuários e mais de 95 milhões de fotos/vídeos compartilhados por dia. Em conjunto, o Instagram mais do que dobrou sua base de anunciantes nos primeiros seis meses de 2016.

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Zumvu

FEBRUARY 10, 2017

Be it the board room, conference room, meeting, interactive presentation is one of the most powerful medium to deliver information about a particular business.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job. Let’s get a myth out of the way right off the bat: we don’t hate each other!

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Sprout Social

FEBRUARY 10, 2017

Getting a business up and running is hard enough but maintaining its growing is another challenge all together. Sprout All Star, Krista Whitley , has grown her Las Vegas-based business, Social Media Unicorn , from scratch. During this week’s #SproutChat , Krista offered advice based on her years of experience in growing her agency and persona brand.

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Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […].

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

FEBRUARY 4, 2017

Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Adobe Experience Cloud Blog

FEBRUARY 8, 2017

Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns.

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Thought Leadership Marketing Marketers Branding 133

Sprout Social

FEBRUARY 7, 2017

Cuando se trata de crecimiento y popularidad, pocas aplicaciones pueden igualar la trayectoria de Instagram. En los últimos años, la plataforma ha visto crecer su base de usuarios a más de 600 millones de usuarios activos y más de 95 millones de fotos/videos compartidos por día. Al mismo tiempo, Instagram incrementó por más del doble su base de anunciantes los primeros seis meses de 2016.

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Marketing Insider Group

FEBRUARY 8, 2017

I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […]. The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

FEBRUARY 8, 2017

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Annie Cushing. Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.). The problem with this fear or lack of interest in all things related to data is that you need data to make decisions.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2017

Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions…. We’ve all been there before. It’s easier to avoid creating new marketing messages than it is to avoid the cake (insert any other distraction you might commonly use).

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Thought Leadership Marketing Marketers New Markets 133

Sprout Social

FEBRUARY 7, 2017

When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. In tandem, Instagram more than doubled its advertiser base within the first six months of 2016. Brands have taken notice of this trend and many have placed a greater emphasis on creating Instagram content as part of their social strategy.

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Marketing Insider Group

FEBRUARY 8, 2017

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. This “List of Lists,” covering the most crucial aspects of digital marketing, will […].

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

FEBRUARY 10, 2017

Do You Have a Plan to Scale Content Creation? written by Guest Post read more at Duct Tape Marketing. Content marketing seems simple enough…at first. You write content, then you publish it. I can’t help but be reminded of this scene from Mrs. Doubtfire : Daniel : What do I do? Tony : Well you take all these cans, you box ’em, you ship ’em.

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Marketing Insider Group

FEBRUARY 7, 2017

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […].

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Marketing Insider Group

FEBRUARY 7, 2017

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.

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Marketing Insider Group

FEBRUARY 6, 2017

I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals. Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. The post Can We Adapt Ourselves To Adaptive Content appeared first on Marketing Insider Group.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

FEBRUARY 6, 2017

It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. But you know it’s important to stay top of mind with your prospects. Gain a competitive edge using marketing automation. By setting your […]. The post Note to SMB: Stop Neglecting Marketing Automation!

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Marketing Insider Group

FEBRUARY 10, 2017

For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.” If you think about the different stages of a company’s successive stages or levels toward market leadership as an evolution, this book walks you through how […].

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Sprout Social

FEBRUARY 8, 2017

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1.

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