Adobe Experience Cloud Blog

MARCH 8, 2019

Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every day. Just 55 years before that, my grandmother got her college degree in home economics as it was one of the few majors available for women.

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Marketing Insider Group

MARCH 4, 2019

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 111

Content Marketing Institute

MARCH 8, 2019

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading → The post 7 Steps to Getting Brand Trust Right appeared first on Content Marketing Institute.

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Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MARCH 4, 2019

The kids are growing up. Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks.

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Marketing Insider Group

MARCH 6, 2019

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

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Customer Content Marketing Marketing Marketers 111

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Why? Because we’re capable of learning more than ever by tracking our customers’ social behavior. What products are people digging? What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in an instant. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions bec

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Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox.

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Email Marketing Marketing Marketers Branding 79

Marketing Insider Group

MARCH 5, 2019

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […]. The post 5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 111

Content Marketing Institute

MARCH 6, 2019

Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

MARCH 4, 2019

In the history of inventions, the rivalry between Nikola Tesla and Thomas Edison is one of the most famous. Their competition in the field of electricity is sometimes referred to as the “war of currents.” Live Science describes Tesla as having the ability to “accurately visualize intricate 3D objects” and “really work out his inventions in his imagination.

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Litmus

MARCH 7, 2019

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more? One reason is that a specific type of data—structured data—provides new opportunities to get valuable information in front of subscribers.

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Email Marketing Promotion Marketing Marketers 74

Marketing Insider Group

MARCH 6, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. Your date leaning over the […]. The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group.

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Branding Marketing Marketers Content Marketing 104

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading → The post Branded Content, Native Ads, or Content Marketing? appeared first on Content Marketing Institute.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

MARCH 5, 2019

Why Storytelling Can Help Your Business’ Bottom Line written by John Jantsch read more at Duct Tape Marketing. When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered.

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Whitepaper Customer Journey Price Marketing Strategy 76

Bannerflow

MARCH 6, 2019

Dynamic travel display campaigns are a must for the savvy travel marketer. In this blog, we explain how a creative management platform (CMP) makes using dynamic content simple by: Making it easy to add a data feed. Combining rich media and data feeds. Automating complex processes. Personalising large display campaigns. Hyper-relevant and engaging ads that convert.

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Marketing Insider Group

MARCH 4, 2019

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. And for B2B marketing, it’s an absolute necessity. […]. The post How Professional Service Firms Grow Through Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Institute

MARCH 7, 2019

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading → The post Don’t Let the Toddler Trap Torpedo Your Content Productivity appeared first on Content Marketing Institute.

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Product Management Content Marketing Marketing 103

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

MARCH 5, 2019

Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Arnie Kuenn. Podcast Transcript. On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus

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Customer Journey Transform Customer Digital Marketing 71

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. What does this mean for advertisers? What does the future of the programmatic landscape look like? Read on to find out… Programmatic DOOH will explode into the mainstream.

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Advertising Advertisers Digital Marketing Management 64

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.

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Content Marketing B2C Marketing Marketers 85

Moz

MARCH 7, 2019

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

MARCH 5, 2019

Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

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Customer Journey Customer Content Marketing Food 60

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers.

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Branding Advertising Advertisers Price 47

Zumvu

MARCH 7, 2019

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Hubspot Marketing

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Undoubtedly, you already know the importance of SEO. SEO enables you to get on page one of Google, and helps you rank for the keywords that matter most for your business. Good SEO can get you in front of the potential customers who are searching for your products or services -- and great SEO can help those users become long-term customers, and even brand loyalis

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SEO Inbound Marketing Place Management 143

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

MARCH 6, 2019

Getting Smart About the Business of Education written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Danny Iny. Podcast Transcript. Today on the podcast, I chat with Danny Iny, founder and CEO of Mirasee. An education expert, Iny began his company to help other experts create and market online courses in their field. In addition to running his business, he is the best-selling author of nine books, including his most recent, Leveraged Learning: How the Disruption of Educ

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Education Marketing Marketers SEO 58

Neil Patel

MARCH 5, 2019

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

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Moz

MARCH 5, 2019

Posted by rjonesx. Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did ke

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Price SEO Customer Place 66

Hubspot Marketing

MARCH 8, 2019

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do. The business’ largest revenue stream was a channel partner program that enabled email marketing software companies to sell my old company’s software to their own customers.

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Marketing Marketers Email Marketing Target Market 126

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications