Hootsuite
MARCH 4, 2020
Instagram is always evolving, with new features and updates nearly every week. And along with the platform, the tastes and expectations of users evolve too. If you want to stay relevant and keep your followers engaged, you need to adapt and get creative. Fortunately for you, we’ve rounded up some of the latest additions to the platform that can enhance your social strategy.
Neil Patel
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
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Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
Search Engine Journal
MARCH 1, 2020
Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn how they differ here. The post The Difference Between Content Marketing & Content Strategy (& Why You Need Both) via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hootsuite
MARCH 3, 2020
Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. Imagine you own a coffee shop. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection. “I love the pastries here,” one says.
Content Marketing Institute
MARCH 4, 2020
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MARCH 4, 2020
Follow these 19 tips and you'll be well on your way to perfecting a visual strategy for social media. The post Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow via @karenneicy appeared first on Search Engine Journal.
Hootsuite
MARCH 2, 2020
We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than 200 billion pins have been saved on Pinterest.
Content Marketing Institute
MARCH 3, 2020
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading → The post You Can Write Faster With This Guide appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 3, 2020
Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MARCH 4, 2020
Are you sabotaging your content marketing and social media efforts? Here are five things to avoid. The post 5 Ways You May Be Sabotaging Your Content Marketing Campaigns via @JRiddall appeared first on Search Engine Journal.
Hootsuite
MARCH 2, 2020
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok.
Content Marketing Institute
MARCH 2, 2020
You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 6, 2020
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MARCH 5, 2020
Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.
Hootsuite
MARCH 4, 2020
Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Today, short videos are so popular that it’s hard to remember a time before they were everywhere. But a single app started the short video craze: Vine. With six-second looping videos, Vine offered creators a limited format with unlimited potential and quickly grew a devoted user base.
Content Marketing Institute
MARCH 5, 2020
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading → The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute.
Duct Tape Marketing
MARCH 3, 2020
How to Build Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to be some who are a better fit for your business than others.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
MARCH 2, 2020
Join this webinar and learn how to stay ahead of the curve when it comes to your clients' content strategy. The post How to Evolve Your Clients’ Content Strategy with Ever-Changing Algorithms [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Marketing Insider Group
MARCH 3, 2020
Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals.
Content Marketing Institute
MARCH 6, 2020
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading → The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute.
Duct Tape Marketing
MARCH 3, 2020
Embracing Individuality to Grow Your Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bryan Wish. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur Bryan Wish. He is the founder of BW Missions , an organization that helps clients develop their brands and communities globally.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MARCH 6, 2020
Deciding who to pitch your content to? This AI model can help you weed out extremely biased and inaccurate writers. The post How to Avoid Pitching Content to Extremely Biased Writers via @kristintynski appeared first on Search Engine Journal.
Moz
MARCH 1, 2020
Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election.
Litmus
MARCH 5, 2020
In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers? Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.
Duct Tape Marketing
MARCH 5, 2020
Creating Policy Changes to Benefit Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karen Kerrigan. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Karen Kerrigan, CEO and president of the Small Business & Entrepreneurship Council. Kerrigan has been leading the organization for more than 26 years, where she advocates for entrepreneurs and small business owners across the country.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Traackr
MARCH 4, 2020
Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.
Moz
MARCH 5, 2020
Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a new tab!
Litmus
MARCH 2, 2020
“How will email marketing change by the end of the decade?”. We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a month in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead?
Duct Tape Marketing
MARCH 4, 2020
Great Experiences Make for Loyal Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Micah Solomon. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with best-selling author, and one of America’s most popular keynote speakers on the topic of building bottom-line growth through customer service, Micah Solomon.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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