Neil Patel
JULY 28, 2020
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.
Hootsuite
JULY 29, 2020
Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.
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Content Marketing Institute
JULY 30, 2020
If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.
Hubspot Marketing
JULY 30, 2020
Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JULY 29, 2020
When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers
Hootsuite
JULY 29, 2020
Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 30, 2020
Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.
Sprout Social
JULY 28, 2020
Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.
Rock Content
JULY 31, 2020
Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.
Content Marketing Institute
JULY 27, 2020
Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JULY 31, 2020
Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.
Marketing Insider Group
JULY 28, 2020
What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.
Diggity Marketing
JULY 29, 2020
Hi Matt, At what point does the wordcount length stop mattering? Is it better to do 1000 words on the supporting article than 500? Or does the word count not really matter past 500 words?
Content Marketing Institute
JULY 29, 2020
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
JULY 30, 2020
While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.
Marketing Insider Group
JULY 29, 2020
In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?
Diggity Marketing
JULY 27, 2020
In reply to ahmed. Google has deindexed your pages because someone reported the content or the images as stolen. The big challenge with DMCA penalties is that they are part of a legal mechanism and a process has to be followed. Google is really just adhering to a DCMA takedown notice. So it has to be followed. If you have any infringing content, then you will need to remove it.
Bannerflow
JULY 30, 2020
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, how to achieve that perfect ROI? In recent times, it’s become all about the data.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
JULY 28, 2020
Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.
Content Marketing Institute
JULY 31, 2020
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute.
Diggity Marketing
JULY 29, 2020
Also, Would you recommend a blank canvas? No nav bar, no anything just a blank page (like a piece of paper) with an article on and one link to the money page?
Duct Tape Marketing
JULY 27, 2020
What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing. Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JULY 30, 2020
Over the last few decades, ongoing technological development has radically altered people’s consumption habits. We are not only talking about how modern consumers buy their products, but also how this public acquires information on the most diverse topics. In response to the increasing demand from the audience, digital content production has grown in all sectors.
Moz
JULY 26, 2020
Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect.
Diggity Marketing
JULY 28, 2020
The best guide on the “anchor text optimization” topic! Thank you!
Duct Tape Marketing
JULY 28, 2020
How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Rock Content
JULY 28, 2020
A timeline infographic is a visual resource commonly used to illustrate information within a time context. Complex and data-filled content can be challenging to didactically present in text-only form. Illustrations and infographics have greater visual appeal and help to exemplify time progression. This feature can be applied to various types of content, such as internal reports, ebooks, videos, online courses, data visualization , and several other options used in Digital Marketing.
Marketing Insider Group
JULY 28, 2020
LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?
Litmus
JULY 28, 2020
There are tons of tips & tricks on how to cut through the inbox clutter. But the real secret behind a high performing email? A rock solid strategy. Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. Or they keep changing, even at the last minute.
Moz
JULY 29, 2020
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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