Adobe Experience Cloud Blog

OCTOBER 28, 2016

Author: Amy Guarino The transition from graduating college to working full-time is not an easy one. Your time is no longer your own to manage. You have to get used to going to bed early and waking up early. You have to learn a lot about business and working with people of all different ages. Welcome to adulthood! As a mother of two sons who are in the early stages of their careers, I’ve seen this firsthand and wanted to pass along some of my learnings.

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Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. But one of the most difficult questions to answer is whether or not these channels all stick to the same tone. The perfect setup is for everyone to recognize your logo without any content. However, that’s not the case for most businesses out there.

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Marketing Insider Group

OCTOBER 25, 2016

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on how to create a successful content marketing program, and are probably feeling pretty confused about what you should do next. If you’re not […]. The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group.

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Rock Content

OCTOBER 26, 2016

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions.

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Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat we discussed the why and how of running a social media contest. Benefits That Go Beyond Exposure. A contest will undoubtedly provide a brand with more social media engagement and increased awareness.

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Duct Tape Marketing

OCTOBER 27, 2016

The 3 Facebook Changes in 2016 SMBs Need to Know written by Guest Post read more at Duct Tape Marketing. 2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. As we enter the final quarter of 2016, let’s take a step back and see the biggest changes Facebook made this year, and try to look at what direction SMBs should take for the months to come. 1.

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Adobe Experience Cloud Blog

OCTOBER 25, 2016

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Blake Chandlee, VP of Partnerships, shared that his team’s goal was to “accelerate end client success through third party partnerships and technology solutions.

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Contently B2C

OCTOBER 27, 2016

Two polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I try to speak Portuguese because I really like Brazilian music,” Erika explains in Portuguese. “But why?” Matthew asks in Italian. “Because you like samba or bossa nova music, or do you like fado?” “Well, I also like Portuguese music from Portugal, fado, but it’s very sad,” she responds, switching to Brazilian Portuguese.

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Marketing Insider Group

OCTOBER 28, 2016

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]. The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

OCTOBER 25, 2016

The Mildly Inauthentic Nature of Social Media written by John Jantsch read more at Duct Tape Marketing. I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook.

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Adobe Experience Cloud Blog

OCTOBER 27, 2016

Author: Ellen Gomes Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussions at DMA’s &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. When I wasn’t hanging out on the show floor, or attending one of our awesome sessions , I attended a handful of sessions that addressed some key trends and pra

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Sprout Social

OCTOBER 26, 2016

Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish. The social network provides you with plenty of bells and whistles to help enhance your outreach strategy, but none of that matters if you don’t have a solid foundation to build upon.

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Marketing Insider Group

OCTOBER 26, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. “The more leads we have, the higher the chance that some of […]. The post Lead Quantity vs Lead Quality: Achieving a Balance appeared first on Marketing Insider Group.

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Branding

Duct Tape Marketing

OCTOBER 26, 2016

How to Master Content Marketing written by Roxanne Doche read more at Duct Tape Marketing. Marketing Podcast with Pamela Wilson. Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business owners.

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Adobe Experience Cloud Blog

OCTOBER 24, 2016

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?

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Sprout Social

OCTOBER 24, 2016

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

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Marketing Insider Group

OCTOBER 27, 2016

By Hassaan Bey, Content Marketing Manager, Slope You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. Before launching Slope, a workflow tool built for teams producing visual content, we started out as a […]. The post 5 Ways to Provide Better Feedback and Improve the Review & Approval Process appeared first on Marketing Insider Group.

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Duct Tape Marketing

OCTOBER 22, 2016

Weekend Favs October 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Insider Group

OCTOBER 22, 2016

“Listen to your audience.” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […].

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Marketing Insider Group

OCTOBER 25, 2016

It always starts with a logo. Typically, for me, that means something designed in PowerPoint. Also typically for me, that means losing many designer friends who, upon hearing of my preferred tool, promptly put a hex on my family for all eternity and stop talking to me. The things we do for side projects. But […]. The post How to Work in Marketing When You’re Bothered by Suck appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 27, 2016

This is the second entry in a behind the scenes series covering my journey to build a content brand. This brand will be focused on serving content creators in marketing who are obsessed with their craft but often get pushed aside by the industry. You can read the first entry here: How to Work in Marketing […]. The post What If My (Content) Baby Is Ugly?

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

OCTOBER 25, 2016

The topic of omnichannel is alive and well and truly here to stay. If you aren’t connecting with your customers across a variety of different access points, or unifying consumer interaction between online and offline engagement, your retail business is missing out. The reduction in revenue experienced by retail firms without an omnichannel approach is […].

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Marketing Insider Group

OCTOBER 26, 2016

There are always going to off days when free-flowing content creation hits a roadblock. Whether your low on motivation, inspiration, or both, the challenges one faces in creating content can be overcome. Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” […].

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Duct Tape Marketing

OCTOBER 28, 2016

Local Listings: Which Ones Should I Focus On? written by Guest Post read more at Duct Tape Marketing. photo credit Peter Thoeny. It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings.

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Sprout Social

OCTOBER 24, 2016

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. The team implemented design tweaks for a better user experience, updated metrics for data parity, introduced new dynamic charts and data visualizations and added even more data to better meet users’ needs. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

OCTOBER 24, 2016

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […].

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