Adobe Experience Cloud Blog

FEBRUARY 14, 2017

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy.

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Marketing Insider Group

FEBRUARY 14, 2017

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.

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Sprout Social

FEBRUARY 13, 2017

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Instagram users are on the network daily. We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands. Click below to jump to each step: Decide on Your Sales Metrics.

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Zumvu

FEBRUARY 13, 2017

Creation of videos is no longer a difficult task. You need not require any technical knowledge as well to create impressive videos to promote your brand or product.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity.

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Marketing Insider Group

FEBRUARY 13, 2017

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […].

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Duct Tape Marketing

FEBRUARY 17, 2017

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach.

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Marketing Insider Group

FEBRUARY 16, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has. The post How to Improve Your Email Open Rates appeared first on PureB2B.

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Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at # SproutChat , we were joined by Lolitta Gevorkova , Social Media Specialist at Evernote. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

FEBRUARY 15, 2017

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dave Delaney. Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the key.

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Adobe Experience Cloud Blog

FEBRUARY 16, 2017

Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Quietly, you resolve to outsell them all. But once you create your new Outlook signature (no.jpg images now, that’s a rookie mistake) and open a fresh spreadsheet, people begin joking “When’s

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Marketing Insider Group

FEBRUARY 14, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B.

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Sprout Social

FEBRUARY 15, 2017

Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

FEBRUARY 13, 2017

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars.

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Marketing Insider Group

FEBRUARY 13, 2017

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group.

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Sprout Social

FEBRUARY 14, 2017

Building a successful brand image is about being at the right place at the right time. And currently that right place looks a lot like Instagram. With an estimated 70% of brands on the network, it’s no wonder why companies continue to look for ways on how to schedule Instagram posts and ultimately produce great content. Even though Instagram strives for producing in-the-moment content, your brand doesn’t have the same privilege throughout the workday.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

FEBRUARY 16, 2017

Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing. The Content Creation Conundrum. If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study , 74% of business buyers conduct more than half of their research online before making a purchase.

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Marketing Insider Group

FEBRUARY 15, 2017

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content […].

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Marketing Insider Group

FEBRUARY 15, 2017

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. The post The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master appeared first on Marketing Insider Group.

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Marketing Insider Group

FEBRUARY 16, 2017

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […].

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

FEBRUARY 17, 2017

For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Authored by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, it’s a deeply researched leadership book for marketers.

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Marketing Insider Group

FEBRUARY 12, 2017

Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful. We’re probably p **g off a ton of people who expect something great when they.

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Marketing Insider Group

FEBRUARY 11, 2017

Today we explore the role of your gut instincts in creating exceptional content. This episode features a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn’t believe people rise to the occasion as much as they do something else — something he’s mastered and we should, too, if.

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Marketing Insider Group

FEBRUARY 14, 2017

Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines. Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]. The post There’s Never Been a Better Time to Launch Interactive Content (Here’s Why) appeared first on Marketing Insider Group.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

FEBRUARY 14, 2017

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]. The post Don’t Have a Super (Bowl) Budget?

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Marketing Insider Group

FEBRUARY 15, 2017

There’s no denying it. We’re a culture obsessed with TV. But is that really such a bad thing? Are we really rotting our brains binging our favorite Netflix shows on a daily basis, or is it possible we could be learning something? As a small business owner, I use TV to wind down at night […]. The post Lessons Entrepreneurs Learn from Popular TV Shows appeared first on Marketing Insider Group.

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Duct Tape Marketing

FEBRUARY 15, 2017

6 Alternative Ways to Boost Your Referral Marketing Program written by Guest Post read more at Duct Tape Marketing. Referral marketing isn’t exactly a cake walk. Many companies consider it a simple solution that they can create easily, but in reality referral marketing programs are complex. A lot of effort goes into planning and maintaining a referral program.

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Duct Tape Marketing

FEBRUARY 14, 2017

Nine Ways to Get New Mileage From Worn Out Content written by John Jantsch read more at Duct Tape Marketing. People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications