Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly).

Marketing 143

Marketing Marketers Analytics Promotion 143

Adobe Experience Cloud Blog

MAY 6, 2019

You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”? Personalization is not a new concept, though only recently has it become the standard customers expect from digital services. There’s no doubt about the ROI of personalizing lead and customer communication.

Customer 134

Customer CRM Communications Thought Leadership 134

Content Marketing Institute

MAY 10, 2019

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Neil Patel

MAY 7, 2019

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

SEO 112

SEO Content Marketing Marketing Marketers 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 8, 2019

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term and long-term goals. Strategy focuses on principles, which help you think, instead of tactics, which help you execute, so it allows you to concentrate on why your business

Customer Acquisition 138

Customer Acquisition Energy Price Management 138

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than that. In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that driv

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Content Marketing Institute

MAY 7, 2019

Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading → The post 35+ Definitions of What Quality Means in Content appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Branding Marketing Marketers 111

Hubspot Marketing

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service?

Millennials 135

Millennials Acquisition Marketing Advertising Advertisers 135

Marketing Insider Group

MAY 6, 2019

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group.

Marketing Plan 107

Marketing Plan Content Marketing Marketing Marketers 107

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

MAY 9, 2019

Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test and then optimize your site. Continue reading → The post 13 Great Tools to Put Your Website Load Time in the Fast Lane appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Hubspot Marketing

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Place 131

Place Education Branding Marketing Strategy 131

Marketing Insider Group

MAY 9, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every […]. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

Marketing Plan 101

Marketing Plan Content Marketing Marketing Marketers 101

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

Promotion 111

Promotion Entertainment Place Education 111

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MAY 8, 2019

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading → The post How to Make Your Content Personalized but Not Creepy appeared first on Content Marketing Institute.

Content Marketing 107

Content Marketing Customer Marketing Marketers 107

Litmus

MAY 8, 2019

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event.

User-Generated 94

User-Generated Analytics Promotion Email Marketing 94

Marketing Insider Group

MAY 7, 2019

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users. While the global average sits at 45% penetration, some countries have a much higher figure – […].

Marketing 88

Marketing Marketers Content Marketing 88

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

Promotion 110

Promotion User-Generated Influencer Marketing Food 110

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

MAY 6, 2019

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading → The post You Say You Want a Digital Transformation? appeared first on Content Marketing Institute.

Transform 93

Transform Content Marketing Marketing Marketers 93

Duct Tape Marketing

MAY 7, 2019

A Quick and Effective Approach to Facebook Advertising written by John Jantsch read more at Duct Tape Marketing. Facebook remains the dominant social media platform. In a recent earnings call , CEO Mark Zuckerberg shared that there are more than 2.2 million daily users on the platform. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global population.

Advertising 78

Advertising Advertisers eBook User-Generated 78

Marketing Insider Group

MAY 8, 2019

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […].

Marketing Strategy 86

Marketing Strategy Content Marketing Marketing Marketers 86

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketing 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Moz

MAY 9, 2019

Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m

SEO 59

SEO Customer loyalty User-Generated Communications 59

Duct Tape Marketing

MAY 8, 2019

Why All Business Owners Should Become Authors written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Janal. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is author, speaker, and book coach Dan Janal. He is an expert in internet marketing and publicity, and wrote one of the first books on the subject more than 25 years ago.

Education 78

Education Customer PR Marketing 78

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. It’s vital that as your business grows, you also scale your […].

Content Marketing 80

Content Marketing Marketing Marketers Digital Marketing 80

illumin

MAY 7, 2019

Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.

Retail 71

Retail Advertising Advertisers Place 71

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. That’s never been truer than it is today. With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Duct Tape Marketing

MAY 8, 2019

Transcript of Why All Business Owners Should Become Authors written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s got a little harder. But now you can choose a.us domain to help your business stand out, reserve your.us web address today, go to launchwith.us and use my promo code, podcast, for my special offer.

Education 74

Education PR Fashion Energy 74

Marketing Insider Group

MAY 8, 2019

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new […]. The post How to Use the 3 Most Popular Agile Marketing Practices appeared first on Marketing Insider Group.

Marketing 77

Marketing Marketers Content Marketing 77

Adobe Experience Cloud Blog

MAY 10, 2019

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications