Sprout Social
JUNE 1, 2016
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. If you are not taking advantage of this powerful network, you are missing out.
Adobe Experience Cloud Blog
JUNE 3, 2016
Author: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers.
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Marketing Insider Group
JUNE 2, 2016
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].
Duct Tape Marketing
JUNE 1, 2016
Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Phil Singleton. No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
MAY 28, 2016
This week in social media, Twitter announced it was adding more flexibility to Tweets, Rebekah Radice shared how small businesses can market themselves on social media and Stephan Hovnanian dropped some knowledge on ways that brands can better appreciate their advocates. Twitter: Express Even More In 140 Characters. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters.
Adobe Experience Cloud Blog
JUNE 1, 2016
Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need. Many of the unforeseen circumstances that can happen at events–whether trade shows, conferences, or virtual events–are out of your control.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
MAY 31, 2016
Why Social Media Isn’t Working and What to Do About It written by John Jantsch read more at Duct Tape Marketing. Social media as a way of life is approaching ten. Already there have been proclamations of its supreme awesomeness accompanied by more recent claims of its demise. But look, here’s the deal – social media isn’t dead – it’s just fed up with how it’s being abused.
Sprout Social
MAY 31, 2016
If your brand is serious about maximizing its message on social, you’re undoubtedly running an employee advocacy program. Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. Not only does this help increase an organization’s digital footprint, but it also positions members of a company’s workforce as trusted experts.
Adobe Experience Cloud Blog
JUNE 2, 2016
Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it.
Marketing Insider Group
JUNE 3, 2016
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
JUNE 2, 2016
Relationship Building : How to Expand Business Network written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. A relationship building activity in business is a far cry from building personal relationships. Yet, business relationships do have some similarities that clearly require good interpersonal skills and communication. When it is time to expand a business network, it takes a bit of planning and design to affect seamless relationship building activities.
Sprout Social
JUNE 3, 2016
Remaining scrappy is all about simplifying your marketing efforts down to what’s really important, executing your plan in the most effective way and always welcoming new ideas and inspiration. Sometimes, brand messaging and campaigns can be convoluted and messy. This week at #SproutChat , Nick Westergaard , Chief Brand Strategist at Brand Driven Digital and author of Get Scrappy , joined us to share his knowledge and insight on implementing a smarter, scrappier digital marketing strategy.
Adobe Experience Cloud Blog
MAY 31, 2016
Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Don’t they know me by now?! It’s amazing how we’ve gone from the transactional nature of shopping on the web to demanding a personalized experience. Small wonder, a recent Edelman report reveals that 87% percent of buyers demand meaningful, contextual, relevant experiences.
Marketing Insider Group
MAY 30, 2016
The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JUNE 3, 2016
6 PPC Misconceptions You Need to Know for Success written by Guest Post read more at Duct Tape Marketing. photo credit: Free Digital Photos. PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where you’ll excel.
Sprout Social
MAY 31, 2016
A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself.
Rock Content
JUNE 1, 2016
It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark.
Marketing Insider Group
JUNE 1, 2016
When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]. The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MAY 31, 2016
Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I’m […]. The post The 10 Top Posts From Content Marketing World Speakers appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 31, 2016
If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody. In […]. The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 30, 2016
Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. While difficult to measure, marketers […].
Marketing Insider Group
MAY 31, 2016
Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. You can drive these visitors to […]. The post Get Intelligent with your Inbound Marketing appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JUNE 2, 2016
There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency. In addition to being […].
Marketing Insider Group
JUNE 1, 2016
Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers. As with every new […]. The post Preparing Your Marketing Strategies For Chatbots appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 30, 2016
Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Consumers, leads and prospects are using their smartphones to do pretty much everything – find information on […]. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 2, 2016
By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget to content marketing this year. The good news […]. The post Measuring the Success of Virality appeared first on Marketing Insider Group.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Rock Content
MAY 31, 2016
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? Content syndication is a huge time saver for marketers struggling to feed the “content hungry beast.” It can fill in knowledge gaps where internal experti
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