Adams & Knight Marketing

JANUARY 29, 2019

The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year. • Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. • Almost half of teens who abuse drugs get them from a family member. without their knowledge.

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Pharmaceutical Education Digital Marketing Promotion 130

Hubspot Marketing

JANUARY 28, 2019

We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.

Product 140

Product Analytics Management Promotion 140

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey , and their jobs are never done. It wasn’t always this way.

Transform 134

Transform Manufacturing Thought Leadership Marketing 134

Neil Patel

JANUARY 29, 2019

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

SEO 112

SEO 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

JANUARY 28, 2019

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Marketing 111

Hubspot Marketing

JANUARY 29, 2019

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators.

Branding 136

Branding Food Inbound Marketing Direct Mail 136

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist.

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Branding Analytics Price Content Marketing 100

Marketing Insider Group

JANUARY 31, 2019

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Digital Marketing 111

Digital Marketing Marketing Marketers Content Marketing 111

Hubspot Marketing

JANUARY 31, 2019

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance -- and their opponent’s inability to do the same.

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Neuromarketing Marketing Marketers Traditional Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. So… uh, yeah. Yeah. Okay.”.

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Thought Leadership Marketing Marketers Communications 133

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple! Door No. 2: Acme Accounting! Door No. 3: ABC Plumbing! With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV.

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Manufacturing Law B2C Product 98

Marketing Insider Group

JANUARY 29, 2019

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […].

B2C 86

B2C Influencer Marketing Product Marketing 86

Hubspot Marketing

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be.

Law 115

Law Health Education Management 115

Bannerflow

JANUARY 31, 2019

Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant – yet, sometimes a few campaigns rise above the rest. And that’s what this blog celebrates! How did we select 2018’s best display ad campaign?

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Advertising Advertisers Promotion Price 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

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Content Marketing Key Performance Indicator Finance Copywriting 84

Marketing Insider Group

JANUARY 29, 2019

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group.

Transform 81

Transform Marketing Marketers Content Marketing 81

Duct Tape Marketing

JANUARY 29, 2019

How to Incorporate Marketing Automation Into Your Existing Strategy written by John Jantsch read more at Duct Tape Marketing. When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging.

Marketing 71

Marketing Marketers Communications CRM 71

Moz

FEBRUARY 1, 2019

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

SEO 64

SEO Product 64

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

JANUARY 31, 2019

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place.

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Place Email Marketing Branding Marketing 64

Marketing Insider Group

JANUARY 30, 2019

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see […]. The post 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed appeared first on Marketing Insider Group.

Marketing 79

Marketing Marketers Branding Customer 79

Duct Tape Marketing

JANUARY 30, 2019

Setting the Stage for a Moment of Awakening written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with James Fell. Podcast Transcript. Today on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, failing classes, and in debt.

Health 58

Health Marketing Strategy Customer Marketing 58

Moz

JANUARY 28, 2019

Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.

Search Marketers 60

Search Marketers Food Price Marketing 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

JANUARY 28, 2019

Rubik’s Cubes are best solved in layers. And while it might seem impossible to solve one at first—it’s not if you have a plan. In the 1980s, just about everyone was attempting to figure that out, during a so-called “Cube craze.” In today’s world, a sea of YouTube tutorials can teach us different methods for solving the often-infuriating plastic puzzle, though at the height of their popularity, the challenge was more likely to be solved with old-fashioned trial and error.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

JANUARY 28, 2019

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […]. The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group.

Product 78

Product Branding Marketing Marketers 78

Duct Tape Marketing

JANUARY 26, 2019

Weekend Favs January 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer 57

Customer Marketing Marketers 57

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments !

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SEO Place Promotion Branding 51

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

illumin

JANUARY 30, 2019

The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming is included, the total investment rises to $482 million.

Advertising 63

Advertising Advertisers Food Digital Marketing 63

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].

Promotion 71

Promotion Branding Customer User-Generated 71

Duct Tape Marketing

JANUARY 30, 2019

Transcript of Setting the Stage for a Moment of Awakening written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth focused e-commerce brands drive more sales, with super targeted, highly relevant email, Facebook and Instagram marketi

Transform 54

Transform Law Food Health 54

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.

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Social Media Marketing Marketing Strategy User-Generated Marketing 112

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications