Adobe Experience Cloud Blog

JULY 15, 2019

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

Branding 134

Branding Thought Leadership Communications SEO 134

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

Event Marketing 103

Event Marketing Marketing Marketers Promotion 103

Content Marketing Institute

JULY 18, 2019

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute.

Content Marketing 103

Content Marketing Marketing Marketers 103

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands.

Branding 73

Branding Entertainment Manufacturing User-Generated 73

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 17, 2019

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Marketing Insider Group

JULY 15, 2019

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Marketing Marketers SEO 100

Duct Tape Marketing

JULY 17, 2019

Important Changes to the Google My Business Tool written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool. Do you know about the Google My Business tool ? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business.

SEO 77

SEO Customer Management Product 77

Litmus

JULY 18, 2019

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? More and more people rely on screen readers to help them consume digital content—including emails—so optimizing your messages for screen readers is becoming increasingly important for brands. .

Health 68

Health Management Email Marketing Branding 68

Marketing Insider Group

JULY 17, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group.

Marketing 82

Marketing Marketers 82

Content Marketing Institute

JULY 16, 2019

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 98

Content Marketing Marketing Marketers 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JULY 16, 2019

What Does the Future of Paid Search Look Like? written by John Jantsch read more at Duct Tape Marketing. Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon.

Advertising 75

Advertising Advertisers Place Marketing Strategy 75

Litmus

JULY 15, 2019

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again. .

Email Marketing 60

Email Marketing Customer Branding Marketing 60

Adobe Experience Cloud Blog

JULY 17, 2019

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

Marketing Strategy 51

Marketing Strategy Direct Mail Thought Leadership CMO 51

Content Marketing Institute

JULY 19, 2019

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute.

Content Marketing 90

Content Marketing Branding Marketing Marketers 90

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

JULY 16, 2019

Setting Priorities to Make Time for What Matters written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Vanderkam. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities.

Management 74

Management Marketing Strategy Product Customer 74

Litmus

JULY 17, 2019

The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers?

Copywriting 60

Copywriting Email Marketing Branding eBook 60

illumin

JULY 15, 2019

Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.

Place 68

Place Branding Advertising Advertisers 68

Content Marketing Institute

JULY 17, 2019

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute.

Content Marketing 90

Content Marketing Marketing Marketers 90

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

JULY 13, 2019

Weekend Favs July 13 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Communications 63

Communications Marketing Marketers 63

Litmus

JULY 16, 2019

Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. According to our research, 23% of marketers find their process too burdensome , simply because there are so many people involved. The truth is, email reviews and approvals can be painful, time-intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.

Place 52

Place Management Marketing Marketers 52

Pam Didner

JULY 16, 2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green , one of the co-founders, is also the author of a book I love, the Fault in Our Stars , a New York Times bestseller and a popular movie.

Marketing 51

Marketing Marketers Millennials Retail 51

Content Marketing Institute

JULY 16, 2019

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 88

Content Marketing Marketing Marketers 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Moz

JULY 18, 2019

Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. Join Dr. Pete as he explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treate

PR 50

PR SEO Place Product 50

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It is a movement rising in popularity year on year, with over 91% of European decision-makers moving operations in-house. Yet, when asked, these same decision-makers are wrestling with the barriers to effective in-house production. Recruitment, creativity, and getting internal buy-in were all identified as areas where they struggled.

Transform 45

Transform Global Marketing Copywriting PR 45

illumin

JULY 18, 2019

Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! The 333-slide deck looked back at every important internet trend in the last year as well as analyzed what these trends tell us to expect for the year ahead. It touches on everything from accelerating internet ad spend in the US to the growth of digital delivery services in Latin America.

Customer Acquisition 56

Customer Acquisition Management Customer Advertising 56

Hootsuite

JULY 15, 2019

Facebook page apps can help your brand stand out in an increasingly crowded arena. There are more than 80 million small- and medium-sized business pages on the platform, a figure that’s increased 23 percent year-over-year. As the adage goes, there’s an app for just about everything these days, and that’s true when it comes to Facebook pages apps, too.

Logistics 111

Logistics Analytics Retail Promotion 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Moz

JULY 16, 2019

Posted by KameronJenkins We had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as spectacular. In no particular order, today also consisted of: Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! 1,000+ attendees singing Marie happy birthday Dr.

SEO 46

SEO Retail PR Branding 46

Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. Using our creative management platform (CMP), customers can produce stunning designs with ease. Therefore, every quarter, we try to highlight a campaign that really stands-out. And this spring the competition was fierce, with countless excellent designs submitted and analysed by our in-house creative team.

Advertising 45

Advertising Advertisers Price Product 45

Neil Patel

JULY 16, 2019

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

User-Generated 111

User-Generated Promotion Branding SEO 111

Hootsuite

JULY 15, 2019

Is there really a best time to post on social media? Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs. But, timing varies depending on industry and your specific audience. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries.

B2C 112

B2C Millennials Food Analytics 112

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications