Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?

Communications 145

Communications Management Health Non-Profit 145

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. .

Management 143

Management Health Energy Entertainment 143

Hubspot Marketing

MARCH 23, 2020

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.

Non-Profit 142

Non-Profit User-Generated Management Social Media Marketing 142

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. The streaming pot brewed up millions of views. In some ways little has changed in 2020. On TikTok, teenagers have gone viral with sleep feeds , raking in crypto coin as they catch some zzz’s.

Promotion 145

Promotion Logistics Analytics Place 145

Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

Product 140

Product Content Marketing Marketing Marketers 140

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. What once took days now takes hours, and what once took hours now takes minutes. The revolution is that organizations are using the time that platforms like marketing automation have given them to rethink their workplace culture.

Thought Leadership 147

Thought Leadership Energy Marketing Marketers 147

Hootsuite

MARCH 23, 2020

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The topic? How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. Fast forward to now. I’m locked in my office with my restless canine colleagues, just up the hill from King County Washington, which is ground zero in America for COVID-19 outbreaks.

Transform 145

Transform Health Finance eCommerce 145

Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and

Transform 137

Transform Millennials Communications Management 137

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

MARCH 23, 2020

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute.

Content Marketing 137

Content Marketing Marketing Marketers 137

Hubspot Marketing

MARCH 23, 2020

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country.

Marketing 121

Marketing Marketers Marketing Plan Promotion 121

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. It also gives them a chance to engage back. At Hootsuite, we’ve worked with local, state, and federal governments all over the world.

Health 143

Health Education Communications Law 143

Traackr

MARCH 23, 2020

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?

Influencer Marketing 136

Influencer Marketing Communications Marketing Marketers 136

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MARCH 27, 2020

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading → The post Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Marketing Marketers 108

Hubspot Marketing

MARCH 27, 2020

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. But it's not just about how much easier it makes your job. When the two software work together, your company will convert more MQLs to SQLs and make more sales.

CRM 117

CRM Marketing Marketers Management 117

Moz

MARCH 23, 2020

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

Energy 94

Energy SEO Customer Product 94

Sprout Social

MARCH 26, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Though we’re all adjusting to the new reality of working from home and managing new best practices for our businesses, few in marketing are on the very visible front l

Branding 93

Branding Food Retail Communications 93

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

Marketing Strategy 127

Marketing Strategy Millennials Marketing Marketers 127

Hubspot Marketing

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Of course, one of the biggest questions you'll be asked is, "How much is this going to cost?".

Advertising 116

Advertising Advertisers Marketing Marketers 116

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute.

Content Marketing 97

Content Marketing Marketing Marketers 97

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should be?

Analytics 86

Analytics Social Media Marketing Energy Branding 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 95

Content Marketing Branding Marketing Marketers 95

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few.

Product 113

Product PR Communications Promotion 113

Content Marketing Institute

MARCH 24, 2020

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading → The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute.

Content Marketing 92

Content Marketing Marketing Marketers 92

Search Engine Journal

MARCH 25, 2020

Here are a few main things to consider when optimizing your content for Google Discover. The post Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW appeared first on Search Engine Journal.

Content Marketing 86

Content Marketing SEO Marketing Marketers 86

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

MARCH 25, 2020

Are you the kind of person that is usually tuned in when it comes to trends or one of the people that dread them? Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

MARCH 25, 2020

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith.

Non-Profit 97

Non-Profit Shoppers eCommerce Marketing 97

Duct Tape Marketing

MARCH 21, 2020

Weekend Favs March 21 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Communications 74

Communications Place Management Marketing 74

Search Engine Journal

MARCH 24, 2020

Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead. The post Why & How SEOs Can Help Brands Craft Coronavirus Response Videos via @gregjarboe appeared first on Search Engine Journal.

SEO 83

SEO Branding Content Marketing Marketing 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications