Hubspot Marketing

APRIL 26, 2017

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

Branding 143

Branding 143

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Here are some takeaways and highlights from a few key sessions: Be a Champion Leader.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Marketing Insider Group

APRIL 24, 2017

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. But often our companies, executives, […].

Marketing 87

Marketing Marketers Branding Customer 87

Sprout Social

APRIL 28, 2017

Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter. This week at #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue , Steph Nissen , provided tips on pinpointing the most valuable data and presenting

Branding 56

Branding Marketing Marketers 56

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Duct Tape Marketing

APRIL 27, 2017

Social Media Automation: What Works and What Doesn’t written by Guest Post read more at Duct Tape Marketing. Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time and money while also enhancing business strategies.

Energy 58

Energy Communications Product Customer 58

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. As the official day one (Monday) at the Marketing Nation Summit wraps up, this post will cover highlights from the amazing keynotes and breakout sessions.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Hubspot Marketing

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that?

SEO 143

SEO Social Media Marketing Place Management 143

Duct Tape Marketing

APRIL 26, 2017

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Vanessa Van Edwards. Podcast Transcript. What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards.

Marketing Automation Platform 44

Marketing Automation Platform CRM Communications Customer 44

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions.

CMO 103

CMO Branding Thought Leadership Marketing 103

Marketing Insider Group

APRIL 25, 2017

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

Promotion 82

Promotion Marketing Marketers 82

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

APRIL 25, 2017

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in.

Transform 111

Transform User-Generated Social Media Marketing Place 111

Duct Tape Marketing

APRIL 25, 2017

Driving Your Business with Dashboards written by John Jantsch read more at Duct Tape Marketing. Imagine tooling down the highway at a high rate of speed without the aid of a dashboard – you wouldn’t know how fast you are going, how your car is doing, even if you had enough gas to get to where you were going. Just as a dashboard helps power your car – a dashboard is an important tool when it comes to easily accessing how well a business is doing.

Key Performance Indicator 43

Key Performance Indicator Outbound Marketing Inbound Marketing Health 43

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back? After analyzing all the clues like a detective in a riveting HBO finale, you may realize the culprit is lurking in your marketing technology stack!

Thought Leadership 107

Thought Leadership Product Customer Management 107

Marketing Insider Group

APRIL 28, 2017

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why. And if being absolutely fair, there’s always something at your site with that you can find fault. Common problems are […].

Inbound Marketing 73

Inbound Marketing Marketing Marketers Search Marketers 73

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

APRIL 24, 2017

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.

B2C 142

B2C User-Generated Product Branding 142

Duct Tape Marketing

APRIL 22, 2017

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Analytics 38

Analytics Customer Marketing Marketers 38

Sprout Social

APRIL 24, 2017

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. If you’re not optimizing your social media strategy, you’re going to see limited success in the space.

User-Generated 109

User-Generated Promotion Marketing Marketers 109

Marketing Insider Group

APRIL 24, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot, your email list degrades approximately 22.5% each year, so.

Marketing 70

Marketing Marketers Content Marketing 70

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

APRIL 27, 2017

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!

Management 136

Management Branding Marketing Marketers 136

Duct Tape Marketing

APRIL 25, 2017

Transcript of The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: [00:00:00] What if there was a guide to figuring people out. Well, apparently there is and you can learn about it when you listen to me interview Vanessa Van Edwards, the author of ‘Captivate-The Science of Succeeding with People’.

Law 35

Law Place Food CRM 35

Marketing Insider Group

APRIL 27, 2017

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].

CRM 66

CRM Marketing Marketers 66

Marketing Insider Group

APRIL 28, 2017

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase […]. The post Weekend Reading: “Top of Mind” by John Hall appeared first on Marketing Insider Group.

Branding 66

Branding Marketing Marketers Content Marketing 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

APRIL 25, 2017

Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. Content marketing is big and now is the best time ever to really push this […]. The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group.

Content Marketing 61

Content Marketing Marketing Marketers Customer 61

Marketing Insider Group

APRIL 26, 2017

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […]. The post All Good Communication Starts with Integration appeared first on Marketing Insider Group.

Communications 52

Communications CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

APRIL 26, 2017

We live in the era of experts. If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it. Stories about Lisa Schneider, Chief Digital.

Marketing 47

Marketing Marketers Content Marketing 47

Marketing Insider Group

APRIL 27, 2017

Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person. Then, you use that persona to guide and inform marketing decisions. A good […].

Target Market 63

Target Market Marketing Marketers Content Marketing 63

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests.

B2C 49

B2C Target Market User-Generated Event Marketing 49