Sat.Jan 04, 2025 - Fri.Jan 10, 2025

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The 7 Roles of an Effective Operations Leader

The Marketing Operations Leader

In this edition: The 7 Roles of an Effective Operations Leader GTM Technology Red Flags to Watch out For Interviewing Martech Expert Austin Hay on AI Agents and The Future of Martech For Paid Subscribers: The Pros and Cons of Working in Enterprise Marketing Operations Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Level up your marketing operations career I’ve partnered with Mike Rizzo and the team at Marketing Ops Community to bring you a live workshop that’

Transform 130
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The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

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What Is a Content Marketer, Anyway?

Content Marketing Institute

Does your title accurately describe your role? Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.

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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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It’s time to discern the role of humans in an AI world

Businesses Grow

The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention. One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out.

Transform 127
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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

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AI agents: 2025 predictions

Martech

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

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Leadership Spotlight on Tech and Marketing: Meet Stefania Nicolau

Aspiration Marketing

In this edition of our Leadership Spotlight series, we interviewed Stefania Nicolau about her role as the Marketing Manager for iSTYLE CEE. iSTYLE is the Retail branch of MIDIS group with 50+ years of experience representing technology vendors in 70+ countries across the Middle East, Europe, and Africa regions, ensuring long-term exposure and growth.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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These 14 Types of Evidence Instantly Build Trust …and Convert Visitors into Leads

Orbit Media Studios

By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? Letting the visitor know how well you do it. The first part is easy. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place?

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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.

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Start the new year with an antidote for AI anxiety

Martech

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.

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ABM on a Budget: How HubSpot Makes ABM Accessible to All Businesses

Aspiration Marketing

Account-based marketing (ABM) is a powerful strategy, but many businesses believe it's out of reach due to cost and complexity. The truth is ABM can deliver exceptional results for businesses of all sizes. HubSpot, a leading marketing automation platform, offers an affordable and user-friendly ABM solution that simplifies the process. This allows businesses to target, engage, and convert high-value accounts without breaking the bank.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

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An Ultimate Guide to Google Review Automation for Small Businesses

SocialPilot

The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Marketing

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

Energy 105
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In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

Hubspot Marketing

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now! (Except its usually not that simple.

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Why FAQs should be your go-to marketing tool

Martech

Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.

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24 simple ways to increase Facebook engagement (free calculator)

Hootsuite

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

Price 108
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CMOs and AI: Leading marketers into a new way of working

Sprout Social

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

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How to Use LinkedIn Newsletters: A Guide for Businesses

Social Media Examiner

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […] The post How to Use LinkedIn Newsletters: A Guide for Businesses appeared first on Social Media Exam

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Email Capture Best Practices: Turning Website Visitors into Customers

Customers.ai

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when youre sliding into inboxes with the right message. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble.

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Outsourcing Web Development: What to Consider When Hiring an Agency

Marketing Insider Group

As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.

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How to overcome AI challenges in martech to maximize ROI

Martech

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch

Transform 106
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Get in the Flow: What’s Your Word for 2025?

Content Marketing Institute

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Robert Rose shares his word for 2025. Whats yours?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.