Sat.Apr 20, 2024 - Fri.Apr 26, 2024

article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Health 124
article thumbnail

Debunking the “Born Salesperson Myth”: A New Era in Sales

SMEI

The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much Should Your Business Invest in Inbound Marketing?

The LeadG2 Blog

Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing c

article thumbnail

Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce - Marketing

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

eCommerce 129
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs

Traackr

How the potential US TikTok ban could impact creators and influencer marketing programs.

article thumbnail

Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. But it can be hard to decide exactly what you’re looking for. That’s where competitive insights come in.

Price 101

More Trending

article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 100
article thumbnail

Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

The LeadG2 Blog

Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive marketing tactics, businesses must adapt their strategies to engage with customers in additional meaningful ways. This is where inbound marketing steps in, offering a strategic approach that focuses on building relationships and providing value to customers.

article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% of whom hold positions at VP-level or higher.

article thumbnail

HubSpot Operations Hub Enterprise Features

Aspiration Marketing

Drowning in data chaos? Spreadsheets are overflowing, information is scattered across systems, and frustrated customers are caught in the crossfire. This is the reality for many businesses struggling to manage their operations. HubSpot Operations Hub Enterprise offers a lifeline designed to streamline your data, centralize information, and empower you to deliver seamless customer experiences.

article thumbnail

The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

article thumbnail

Power of a Salesperson’s Training, Knowledge, Spirit of Service

SMEI

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. As the excerpt from “Open the Mind and Close the Sale: The secret to success in Selling!” reminds us, building a better mousetrap doesn’t necessarily mean the world will beat a path to your door. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without.

article thumbnail

Google March 2024 core update rollout is now complete

Search Engine Land

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

Product 144
article thumbnail

Remaining Relevant in an AI World

Social Media Examiner

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, we’ll explore how to remain relevant in the emerging AI world. Why Should Marketers Pay Attention to AI? The rise of artificial intelligence (AI) is rapidly transforming the business landscape. While AI offers […] The post Remaining Relevant in an AI World appeared first on Social Media Examiner.

Transform 129
article thumbnail

Dominate Search Results: A Step-By-Step Guide to Content Optimization

Aspiration Marketing

Content is undoubtedly king. But without SEO optimization, it's nothing: no power, legacy, or impact. Unfortunately, most content creators fail to optimize their content. As a result, they don't see their content anywhere on the first page of SERPs. As a content creator, if you don't optimize your content, you won't be able to turn your aspirations into reality.

SEO 243
article thumbnail

Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

article thumbnail

The Power of Professional Selling: Driving Economic Growth

SMEI

In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.

Food 209
article thumbnail

Don’t Follow Tesla’s Marketing Mistake

Content Marketing Institute

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketers 128
article thumbnail

YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More

Social Media Examiner

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts Remix a Remix on YouTube Creators can now remix previously remixed Shorts via Sound, Cut, Collan, or Green Screen. Before this […] The post YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More appeared first on Social Media Examiner.

article thumbnail

The Benefits of Content Staging for a Website Redesign

Aspiration Marketing

Imagine hitting the "publish" button on your website redesign. only to discover a number of broken links on your homepage. Website revamps are exciting, but the thought of glitches and disruptions during the process can send shivers down any web designer's spine. Content staging is your secret weapon to a flawless website launch. It allows you to meticulously craft, test, and refine your new website content in a separate staging environment without affecting your live site.

225
225
article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

article thumbnail

Google Chrome IP masking could radically impact search advertising

Search Engine Land

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic.

article thumbnail

31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

article thumbnail

How to Build a Thriving Marketing Business While Working Full-Time

Social Media Examiner

Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? In this article, you’ll discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle. From Hobby Blog to Successful Brand, the Journey of ‘Jenn’s […] The post How to Build a Thriving Marketing Business While Working Full-Time appeared first on Social Media Exami

Marketers 123
article thumbnail

HubSpot Spring Spotlight: Service Hub Reinvention

Aspiration Marketing

Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight. This is more than just a product update; it's a revolution in customer service.

Customer 221
article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

Google delays third-party cookie phase-out to 2025 (maybe)

Search Engine Land

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away – just not this year.

Branding 119
article thumbnail

Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Marketing

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be equally effective overall.

article thumbnail

HubSpot launches new genAI-powered Content Hub

Martech

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs, email, etc.

article thumbnail

Is Your Website Static and Outdated? Produce Better Website Results!

Aspiration Marketing

Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.

217
217
article thumbnail

Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

article thumbnail

Google CEO says AI overviews are increasing Search usage

Search Engine Land

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are

article thumbnail

Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce - Marketing

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

article thumbnail

7 steps to creating an audience-based B2B marketing plan

Martech

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.

article thumbnail

A Beginner's Guide to Social Media for Solopreneurs

Buffer Marketing

Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade's legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet.

article thumbnail

Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.