Girl Power Marketing
AUGUST 25, 2022
There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Let’s break it down a little. What Is Content Marketing? Content marketing is a long-term strategy to deliver quality content to your target audience that aims to build trust, boost engagement, and ultimately increase conversions through creative content delivery.
Aspiration Marketing
AUGUST 25, 2022
Are you in the process of developing a website for your brand or are you thinking of redesigning the current layout and design of your site? If so, you might be wondering whether or not you should go forward with a website redesign on your own or if you should hire an agency to help.
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Hubspot Marketing
AUGUST 26, 2022
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. If you're looking to up your landing page game , it's helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages.
Search Engine Roundtable
AUGUST 25, 2022
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hootsuite
AUGUST 25, 2022
Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still plenty of room to make waves with the right online presence.
Businesses Grow
AUGUST 22, 2022
Over the years, I have relentlessly laid out the business case for personal branding. It is the only sustainable competitive advantage any of us have in the long term. Today I am going to take this argument a step further. I can make an effective business case for personal branding in one picture. And it is going to scare the crap out of you. Here is the picture: Yes, this is a scary-looking fish.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
AUGUST 25, 2022
A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.
Search Engine Journal
AUGUST 25, 2022
A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 26, 2022
Google's John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, "I don't think you gain anything by cloaking the affiliate links, it just adds complexity. You can use a DB-driven setup without cloaking too.
Hubspot Marketing
AUGUST 25, 2022
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Orbit Media Studios
AUGUST 24, 2022
Do your visitors like your page? It’s a basic question. But not a simple question to answer using Google Analytics. The only way to measure visitor satisfaction is to use the metrics we have: We know if they didn’t click to see a second page (bounce). We have a good estimate for how long they stayed (average time on page). We know if they filled out a form (conversion).
Search Engine Journal
AUGUST 26, 2022
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 26, 2022
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and also posted about it on Twitter.
Hubspot Marketing
AUGUST 26, 2022
According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started.
Search Engine Journal
AUGUST 25, 2022
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy for SEO appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 25, 2022
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
Search Engine Roundtable
AUGUST 26, 2022
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hootsuite
AUGUST 24, 2022
Unless you’re Rip Van Winkle or the North Pond Hermit, we’re willing to bet you’ve heard the word “Roblox” floating around in the past few years. With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. But what is Roblox, exactly? A key thing to know about Roblox up-front? The kids love it.
Search Engine Journal
AUGUST 25, 2022
We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
Sprout Social
AUGUST 23, 2022
Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
AUGUST 23, 2022
Google's Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.
Search Engine Journal
AUGUST 26, 2022
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing Strategies That Work In 2022 appeared first on Search Engine Journal.
Hubspot Marketing
AUGUST 22, 2022
YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics. YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. ( Statista , 2022).
AWeber
AUGUST 22, 2022
Whether you're a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Exposure Ninja
AUGUST 26, 2022
Note: This article hasn’t yet been approved by our editorial team. We wanted to get this information out as soon as possible. Please forgive any errors you may find. They’ll be corrected shortly. On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began.
Hootsuite
AUGUST 24, 2022
So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your page when they use the app’s search function. So, what’s a good bio for TikTok?
Hubspot Marketing
AUGUST 23, 2022
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.
Search Engine Roundtable
AUGUST 26, 2022
Google has had these discussion carousels for the past couple of years. Now Google also spotted a "conversations" box and also a "discussions and forums" box in Google Search.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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