Adobe Experience Cloud Blog
SEPTEMBER 21, 2017
If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.
Traackr
SEPTEMBER 19, 2017
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.
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Marketing Insider Group
SEPTEMBER 18, 2017
What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? Nope. It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […].
Duct Tape Marketing
SEPTEMBER 21, 2017
6 Tips for Converting One-Time Customers into Recurring Ones written by Guest Post read more at Duct Tape Marketing. “The purpose of a business is to create a customer.”. Peter Drucker, Austrian-American management consultant, educator, and author. We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2017
As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t work.
Zumvu
SEPTEMBER 21, 2017
Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
SEPTEMBER 20, 2017
Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jim Brown. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2017
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes to improve your own search. 1. Don’t Treat the Job Search Like a Chore.
Rock Content
SEPTEMBER 21, 2017
The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations. To help brands win with content at every stage of the buying journey, I’m thrilled to announce that ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform.
Marketing Insider Group
SEPTEMBER 20, 2017
It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
SEPTEMBER 22, 2017
Marketing Materials – The First Rung on the Sales Ladder written by Guest Post read more at Duct Tape Marketing. There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the marketing campaign, in the long run, there is only one end game — more conversions.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2017
The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar.
Rock Content
SEPTEMBER 18, 2017
Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. There are a lot of buzzwords in marketing—inbound, outbound, native and the list goes on.
Marketing Insider Group
SEPTEMBER 20, 2017
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
SEPTEMBER 16, 2017
Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
SEPTEMBER 18, 2017
No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of the most common ways to boost your site’s rankings is through high-quality backlinks , and a recent study of one million Google search results revealed that “the number of domains linking to
Rock Content
SEPTEMBER 21, 2017
We can just write and produce stories. “Give me some space to be creative here.”. And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on many fronts. “A few years ago when I got my first job, I was overwhelmed by not knowing where we were at over the course of a project.
Marketing Insider Group
SEPTEMBER 22, 2017
For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
SEPTEMBER 21, 2017
Transcript of Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You know, in my podcast, I generally talk to entrepreneurs, but today I want to address those of you that are in a company, that are working in a job, and the need for a side hustle — not only the monetary aspect of a side hustle, but the confidence and the ability to really give you something maybe over and above what you’re getting
Marketing Insider Group
SEPTEMBER 19, 2017
Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 21, 2017
We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]. The post Enough of the Guru Worship: Why We Should Demote Our Favorite Experts appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 18, 2017
Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
SEPTEMBER 21, 2017
Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Guillebeau. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup.
Duct Tape Marketing
SEPTEMBER 19, 2017
Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.
Duct Tape Marketing
SEPTEMBER 20, 2017
Transcript of Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales.
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