Sat.Oct 31, 2020 - Fri.Nov 06, 2020

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Neil Patel

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.

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5 Underused Ways to Get Better Content Ideas

Content Marketing Institute

You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics.

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The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Best Shared Hosting Companies

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.

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7 Content Experts Share What Matters Most in 2021

Content Marketing Institute

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.

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Comment on How to 91x Website Traffic – A Case Study Blueprint for 2022 by Abdul

Diggity Marketing

In reply to Ariel. Is this case study can be use as date nov 2020? Is there any significant changes.

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The 10 Best Apple Watch Apps for Business

Neil Patel

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.

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Why You Should Avoid the Broetry Writing Trend

Content Marketing Institute

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.

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What is browser cache and how to clear it?

Rock Content

If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser. However, before looking for errors in the code, the first recommendation is to always clear the browser cache. Although the browser cache is an extremely important feature to offer more speed for loading pages on the internet, it must be cleaned with some frequency

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Improve Your Personal Brand

Duct Tape Marketing

How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rory Vaden. In this episode of the Duct Tape Marketing Podcast , I interview Rory Vaden , a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.

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The 5 Best Amazon Marketing Companies of 2020

Neil Patel

Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?

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How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]

Content Marketing Institute

Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading → The post How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples] appeared first on Content Marketing Institute.

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Learn how to clear your DNS cache in a few easy steps

Rock Content

To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to (Finally) Get Your Team Using Litmus: Webinar Recording + Q&A

Litmus

Finding the time and effort to train your team on a new process is challenging. Discover how we’ve made Litmus a part of our process and get actionable strategies to take back to your team so they can be up and running in no time. In this Litmus Learning session, we talked through how to get your team involved at various points in the process using a variety of tools and strategies.

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How to Choose The Right Marketing Automation Agency

Neil Patel

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.

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3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]

Content Marketing Institute

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading → The post 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Better Support Sales With Marketing Content

Pam Didner

Facebook. Twitter. LinkedIn. In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Content plays a vital role in selling complex technology.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Customer Lifecycle Management can increase your company’s engagement

Rock Content

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ? The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

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How Does Google Keen Compare to Pinterest?

Neil Patel

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Posted by MiriamEllis. Image credit: Elvert Barnes. “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communiti

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Slow Page Speed Can Create a Bad Customer Experience

Duct Tape Marketing

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Bring Your A-Game to Instagram Reels

Rock Content

The runaway success of Tiktok hasn’t gone unnoticed by competing social media networks. In a tech landscape full of apps vying for user attention, it’s no surprise that sometimes brands may consider that the best way to keep your audience using yours is to reinterpret what’s already gaining traction elsewhere. Reels is Instagram’s answer to TikTok, a new feature hosting short-form video content (with a max of 15 seconds) with features encouraging users to take more creative liberties with their

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A Guide to Behavioral Segmentation Marketing

Neil Patel

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could tell you, broadly, what a customer might be interested in, but didn’t provide in-depth details.

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Doamp;rsquo;s and Donamp;rsquo;ts of Instagram Marketing

Zumvu

Social media successes don’t usually have a one-size-fits-all method. However, in most cases, social media performance is affected by the strategy an account is using.

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How to Use Location Based Advertising With SMS (Examples Included)

Slick Text

Updated December 5, 2021 Businesses have long been searching for ways to segment their communications so only people who are nearby receive their marketing. You’ve probably heard the buzzword: location-based advertising. Not quite sure what location-based advertising is or how […]. The post How to Use Location Based Advertising With SMS (Examples Included) appeared first on SlickText.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The importance of a good hosting service

Rock Content

When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe. In other words, hosting is responsible for ensuring access for the entire public to the virtual address.

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What is App Store Optimization?

Neil Patel

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)?

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10 Best SEO Web Hosting Providers

Zumvu

Search Engine Optimization is the bedrock of digital marketing. About 61% of marketers claim that improving SEO and maintaining a robust online presence is their foremost priority (Hubspot State of Marketing).

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Most Viewed Video Ads: Happy Halloween!

illumin

This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations. State Farm This […]. The post Most Viewed Video Ads: Happy Halloween!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission