Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. .
Sprout Social
FEBRUARY 5, 2020
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.
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Hootsuite
FEBRUARY 4, 2020
Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population).
Neil Patel
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
FEBRUARY 3, 2020
“Alone we can do so little, together we can do so much.” – Helen Keller. Marketing is a dynamic, continuously evolving process that has changed dramatically over the past years. It is easy to fall behind when so many trends and solutions emerge frequently on a regular basis. How does one keep current with the latest updates in marketing and continue growing professionally?
Content Marketing Institute
FEBRUARY 3, 2020
Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Bannerflow
FEBRUARY 6, 2020
To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert. In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate.
Adobe Experience Cloud Blog
FEBRUARY 4, 2020
Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Doing nothing might soon leave you scrambling to keep up with the competition. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds.
Content Marketing Institute
FEBRUARY 6, 2020
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.
Moz
FEBRUARY 4, 2020
Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged.
Litmus
FEBRUARY 6, 2020
You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously. The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Most companies don’t have the scale or infrastructure for next-day delivery, so customers are going to have to wait.
Content Marketing Institute
FEBRUARY 5, 2020
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.
Search Engine Journal
FEBRUARY 6, 2020
Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips. The post 7 Graphic Design Tips for Non-Designers via @KristiKellogg appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
FEBRUARY 4, 2020
Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud.
Moz
FEBRUARY 6, 2020
Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!
Content Marketing Institute
FEBRUARY 4, 2020
Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute.
Duct Tape Marketing
FEBRUARY 4, 2020
5 Must-Have Elements of Every Small Business Landing Page written by John Jantsch read more at Duct Tape Marketing. Landing pages are a must for your website. Whether you create an online product ad, have an event coming up, want to tell people about your latest book, or otherwise have a special offer to promote, landing pages need to be part of your marketing.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
FEBRUARY 5, 2020
Here's what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal.
Moz
FEBRUARY 4, 2020
Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4).
Traackr
FEBRUARY 3, 2020
With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.
Duct Tape Marketing
FEBRUARY 3, 2020
Learning to Become a Leader in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Hawk. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with speaker, author, podcaster, and leadership expert Ryan Hawk. Hawk’s background is in athletics; he played college football and went on to play arena football professionally before transitioning into the world of sales.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
FEBRUARY 7, 2020
Personalization matters in B2C, at least that’s what 92% of marketers believe. But is it that relevant for B2B? After all, aren’t B2B buyers looking for a supplier they can rely upon, not somebody who can get to know them better? In fact, personalization is an amazing tool for the B2B market. Here are 5 reasons why.
illumin
FEBRUARY 4, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl 2020 Post-Game appeared first on AcuityAds Inc.
Content Marketing Institute
FEBRUARY 7, 2020
This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading → The post Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap] appeared first on Content Marketing Institute.
Duct Tape Marketing
FEBRUARY 6, 2020
Living Life By Your True Values written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. John Demartini. Podcast Transcript. Today on the Duct Tape Marketing Podcast I sit down with world-renowned specialist in human behavior, researcher, author, and global educator Dr. John Demartini. We all think that we know what our values are, but do we really understand what it is that drives and inspires us?
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Zumvu
FEBRUARY 5, 2020
When you’re creating your online store, it’s easy to think that by simply having the best products and prices that people will come. Having a marketing and advertising plan is vital for any business and that doesn’t stop with Google Ads or social media ads. Those are great, paid, ways to reach a customer base, but what about growing your traffic and reach organically?
Hootsuite
FEBRUARY 5, 2020
Social media is a competitive space. 90% of brands are now using it to build awareness. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your
Sprout Social
FEBRUARY 6, 2020
For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. You’ve planned out the trip in a way that makes the most sense for your goals. Unfortunately, when social media platforms change their features, algorithms or other standards, it’s like your route changed right in the middle of your journey
Duct Tape Marketing
FEBRUARY 5, 2020
Creating the Right Morning Routine To Transform Your Day written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amy Landino. Podcast Transcript. Today on the Duct Tape Marketing Podcast my guest is entrepreneur, vlogger, speaker, and author Amy Landino. As the award-winning host of AmyTV, she’s reached millions of viewers with her inspiring message to go after the life you want.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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