Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.

Customer 133
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30 Ways to Waste Your Content Marketing Time

Content Marketing Institute

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on Content Marketing Institute.

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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Analytics 107
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Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs.

B2C 97
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”

B2C 126
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How to Match Your Content to the Best Distribution Channel

Content Marketing Institute

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute.

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Building Employee Engagement Through Marketing: 6 Ideas to Motivate Your Team

Marketing Insider Group

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […].

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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”

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How to Survive Content by Committee

Content Marketing Institute

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by Committee appeared first on Content Marketing Institute.

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Make the most of your Sprout trial

Sprout Social

Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

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7 Red Zone Plays for NFL Influencer Marketing I Traackr

Traackr

Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.

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This Content Marketing Riddle is No Joke

Content Marketing Institute

People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it. Continue reading → The post This Content Marketing Riddle is No Joke appeared first on Content Marketing Institute.

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How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agile Marketing Teams Should be Organized Around the Customer

Marketing Insider Group

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group.

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Why Reviews Matter to Your Business

Duct Tape Marketing

Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. Podcast Transcript. My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.

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Empathetic Consulting: 3 Things to Remember When Working With Other Teams

Moz

Posted by LaurelTaylor Whether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?”. It’s easy to walk into a project thinking of it as a simple matter of “they brought me in to fix a problem.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].

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How to Put Together An Effective Remarketing Strategy

Duct Tape Marketing

How to Put Together An Effective Remarketing Strategy written by John Jantsch read more at Duct Tape Marketing. Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again.

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4 key strategies for overcoming banner blindness

Bannerflow

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’ And as a result, just 11% said they ‘enjoyed’ advertising.” Does this mean that online advertising is no longer effective?

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Programming for SEOs - Whiteboard Friday

Moz

Posted by PaulShapiro Maybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the

SEO 51
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Most Viewed Video Ads: GEICO and Gatorade Enter the Chart

illumin

Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!

Place 47
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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

Transcript of Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Today’s episode is brought to you by Break Through The Noise , the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to capture the attention of millions of people online, without spending millions of dollars.

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Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools

Litmus

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen.

Health 42
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The Weekly Wrap: For Unskippable Content, Focus on Quality Things

Content Marketing Institute

Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content. Continue reading → The post The Weekly Wrap: For Unskippable Content, Focus on Quality Things appeared first on Content Marketing Institute.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Make Money on Instagram: 3 Foolproof Strategies

Hootsuite

Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money instead of earning it. In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop. With over a billion monthly users , 71% of whom are under 35, Instagram is the platform of aspiration, inspiration—and now, in-app checkout.

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Overcoming Objections in Sales

Duct Tape Marketing

Overcoming Objections in Sales written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeb Blount. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount , author of 10 books on sales, leadership, and customer experience. He is also a sought-after speaker, who delivers hundreds of keynote speeches, trainings, and workshops each year around the globe.

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9 skills every social media manager must have

Sprout Social

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

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Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

Neil Patel

I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

SEO 112
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission