Sat.Dec 01, 2018 - Fri.Dec 07, 2018

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7 Amazing Sample Answers to "What Makes You Unique?"

Hubspot Marketing

There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too. I can't sit still for long periods of time, so I regularly do laps around the office.

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Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Adobe Experience Cloud Blog

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce.

Shoppers 134
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Why Being the Loudest Makes You the Weakest

Neil Patel

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

Product 111
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6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.

Marketing 110
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 15 Best WordPress Video Themes in 2019

Hubspot Marketing

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious.

Education 130
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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. It’s not a simple answer, and that’s likely what has led to the confusion.

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Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of.

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5 Impressive Resume Objective Examples to Help You Craft Your Own

Hubspot Marketing

With only six seconds to grab a recruiter’s attention , conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just waste precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

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The Definitive Guide to Holiday Conversations About Your Job

Adobe Experience Cloud Blog

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and seconds before you jump on the gravy train, your Aunt Martha asks the question you feared from across the table: “So honey, what exactly do you do at work all day?”.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How email marketing can amplify your social strategy

Sprout Social

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?

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5 Popular Job Boards That Will Help You Hire The Most Qualified Candidates

Hubspot Marketing

As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person. As a marketer of your employer’s mission and culture, you need to think like a content strategist, especially during the digital age.

Analytics 117
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How to Give Yourself Profit-Building Clout with Blog Posts

Marketing Insider Group

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […].

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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11 copywriting tips for Facebook ads and chatbots

Sprout Social

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers – how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice.

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Litmus Picks Our Favorite Talks at Litmus Live 2018

Litmus

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry.

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What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […].

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How To Get More E-Commerce Sales With Instagram

Zumvu

Instagram is more than just a visual social media network. As you work on building an Instagram following if you focus on making sure those followers are also your target customers, you will soon find it can be used to generate more sales in your store.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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#SproutChat Calendar: Upcoming Topics for December 2018

Sprout Social

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz. Interested in either chat?

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Why It’s Time to Embrace a Real CRM Tool for Your Business

Duct Tape Marketing

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients becomes longer and more complex, and you need a better way to manage thes

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Make the Most of the Holiday Marketing Season (and Beyond)

Marketing Insider Group

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […].

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Content Comprehensiveness - Whiteboard Friday

Moz

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 reasons why in-house display advertising powers agile marketing

Bannerflow

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Whether it’s removing the mystery of digital advertising, or taking back control over budget and seeking a more transparent return on investment (ROI), in-house is opening the door for new strategies.

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Weekend Favs December 1

Duct Tape Marketing

Weekend Favs December 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Building B2B Relationships With Trust and Empathy [Interview]

Marketing Insider Group

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […].

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3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy

Rock Content

Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality. Of course, we can’t predict the future—and we (unfortunately) can’t use AI to reveal the winning lottery numbers. But when it comes to the world of content marketing trends that can be used to fuel our content strategy, we can leverage the powerful technology of predictive int

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Do Stringent Viewability Standards Solve the Attention Deficit Problem?

illumin

It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad.

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Managing an Expanding Business, With Your Mission Guiding the Way

Duct Tape Marketing

Managing an Expanding Business, With Your Mission Guiding the Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt Scanlon. Podcast Transcript. This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym.

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Do You Need an Agile Marketing Certification?

Marketing Insider Group

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]. The post Do You Need an Agile Marketing Certification?

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How to Improve Your Conversion Rate with a Great UX

Adobe Experience Cloud Blog

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital capabilities are becoming faster every day.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission