Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Search Engine Journal

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.

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Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

CMO Network

The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.

eCommerce 145
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Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

Hubspot Marketing

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it.

eBook 145
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The creator economy in 2022: 8 experts on how to survive and thrive

AWeber

Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. or are they about to get hit on the chin?

Health 143
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to measure the emotional tone of your content

Businesses Grow

I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way to use this app to discern the emotional tone of your content. Pretty important! Obviously, the primary use of Grammarly is grammar.

Education 142
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Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Search Engine Journal

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.

eCommerce 135

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

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Google Creates A Landing Page With Major Ranking Updates Timeline

Search Engine Roundtable

Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners" and most hyperlink to their announcements on their blog about these updates.

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Google Ads Rolls Out Diagnostic Insights via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.

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Coming Soon: The State of Consumer Trends in 2022 & Beyond

Hubspot Marketing

It's almost here. Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we've got in store for you!

Marketing 140
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Greatest Sales Letter of All Time

CopyBlogger

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

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5 Proven Ways to Increase Your Google Rankings via @sejournal, @ChuckPrice518

Search Engine Journal

There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.

SEO 128
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Why Your Nonprofit Should Invest in Search Engine Optimization

Hubspot Marketing

Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.

SEO 131
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Search Console Insights Finally Supports Google Analytics 4

Search Engine Roundtable

Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only use Google Analytics 4 (GA4). This is welcomed news for sites, like my new site - Lucid Insider, that was set up without Universal Analytics.

Analytics 127
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What Has Changed in SEO? with Barry Schwartz

Internet Marketing Ninjas

Search Engine Optimization is one of the fastest-moving industries out there which is why it is so exciting. But what really has changed and what are some outdated myths that need to go? Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about the evolution of SEO and some common SEO myths.

SEO 120
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4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Search Engine Journal

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To Use AI Right Now In Your Marketing Program appeared first on Search Engine Journal.

Marketing 126
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The latest jobs in martech

Martech

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New Improved Google Ads Location Targeting Options

Search Engine Roundtable

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Are you thinking about getting into Instagram eCommerce? If so, you’re in luck. 2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features.

eCommerce 119
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6 Best WordPress Review Plugins For 2022 via @sejournal, @JuliaGeekPack

Search Engine Journal

Overwhelmed by thousands of review plugin choices on WordPress? Discover these top 6 plugins so you can easily show off reviews from clients and customers. The post 6 Best WordPress Review Plugins For 2022 appeared first on Search Engine Journal.

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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.

Transform 120
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

In the U.S., only 49% of small businesses invest in search engine optimization (SEO ). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business.

SEO 118
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Google Highly Rated By Users Search Carousel

Search Engine Roundtable

Google is testing a new carousel in the mobile search results named "Highly rated by users." This will show product results that have, um, high ratings from user reviews.

Product 117
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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era via @sejournal, @lisabuyer

Search Engine Journal

As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond. The post 25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era appeared first on Search Engine Journal.

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Searchmetrics CEO: ‘organic search doesn’t get the attention it deserves’

Econsultancy

Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions. I spoke to him about why he believes that organic search and SEO don’t get the “love” they deserve from organisations, how to make SEO a whole-organisation effort and tap into its true value, and what major trends he foresees for search marketing and SEO, including why the demise of.

SEO 112
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Local Business Schema Can Boost Your Company's Visibility Online

Hubspot Marketing

You've started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need. By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and

Food 117
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Google Ad Editor Version 2.1 With Overview Page Design

Search Engine Roundtable

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison who said version 2.1 is now out.

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What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience.

Analytics 111
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Email Marketing: Tips for Getting Started

Practical eCommerce - Marketing

Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more. The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission