Aspiration Marketing
APRIL 20, 2022
Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from. As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources.
CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
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Hubspot Marketing
APRIL 18, 2022
Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.
Search Engine Journal
APRIL 22, 2022
If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
Hootsuite
APRIL 18, 2022
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 17, 2022
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are They Good Or Bad For SEO? appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 19, 2022
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read "Improve your page experience by removing intrusive interstitials from domaingoeshere.".
Search Engine Land
APRIL 22, 2022
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.
Content Marketing Institute
APRIL 18, 2022
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
APRIL 21, 2022
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here's a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For Long-Term Search Success appeared first on Search Engine Journal.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Search Engine Roundtable
APRIL 19, 2022
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar navigation as the default over a decade ago, and is now testing bringing it back.
Hubspot Marketing
APRIL 22, 2022
When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel , plus provide some examples. How to Calculate Weighted Average in Excel.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
APRIL 18, 2022
Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.
Search Engine Land
APRIL 20, 2022
How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.
Search Engine Roundtable
APRIL 22, 2022
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
Hubspot Marketing
APRIL 22, 2022
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 21, 2022
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we're talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.
Internet Marketing Ninjas
APRIL 22, 2022
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.
Search Engine Roundtable
APRIL 19, 2022
I am seeing signs of a possible Google search ranking algorithm update on April 18, 2022. There is limited chatter, probably because a lot of SEOs are off this week for Spring Break. But the tracking tools are showing volatility on and around April 18th.
Orbit Media Studios
APRIL 20, 2022
What goes on in the mind of the social media user? I’ve often wondered. I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? So when QuestionPro offered to collaborate on a quick survey, I jumped at the chance. The next day I had my questions written.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 22, 2022
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But Stupid SEO Tactics appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
Search Engine Roundtable
APRIL 22, 2022
A recent poll on Twitter by Brodie Clark shows that SEOs really do want both a featured snippets filter in the performance reports in Google Search Console and also an index coverage API. The poll also has a number of other requests but those are by far the most requested because those were specifically called out.
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
APRIL 21, 2022
Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To Get Organic Page 1 Google Rankings appeared first on Search Engine Journal.
Buffer Marketing
APRIL 18, 2022
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.
Search Engine Roundtable
APRIL 18, 2022
Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.
Hubspot Marketing
APRIL 18, 2022
When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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