Sat.May 07, 2022 - Fri.May 13, 2022

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Kartra Review 2022 (Seven-figure biz for $99/month?)

Dreamgrow

Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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WordFence Is My Choice For WordPress Security

Calvyn Lee Blog

I know you’re passionate about your field, so am I, and you want to share your knowledge with others like me. When you decide to start a WordPress website, you know that security is a big deal and indeed, is very hassle when your website get hacked, a lot of work especially recovery, and next question is do you have such expertise to maintain it?

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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Hubspot Marketing

Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one.

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Where To Invest In SEO For Maximum Impact via @sejournal, @lorenbaker

Search Engine Journal

Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.

SEO 140
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

PR 139
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Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.

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Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit via @sejournal, @lisabuyer

Search Engine Journal

Is your brand overweight on Web 2.0? It's time to build and flex your Web 3.0 muscle! Let's get your social media presence in shape. The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.

Branding 140
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Choosing an influencer: what are the key considerations?

Econsultancy

Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy.

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New Translated Results Search Appearance Filter Added to Google Search Console Performance Report

Search Engine Roundtable

Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named "translated results" and it shows you how many searchers accessed your site's content when Google translates it in the search results.

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29 Exit Intent Popup Examples and What Makes them Effective

Hubspot Marketing

The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Your Business Can Improve Lead Generation With Content Marketing?

OnPassive Marketing

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Content Marketing’s Role In Lead Generation. As a business owner, you’re always looking for ways to improve your lead generation efforts.

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4 Trends That Will Shape the Future of Your Content Program

Content Marketing Institute

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.

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All The Search Related Announcements From Google I/O 2022

Search Engine Roundtable

I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.

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Best Practices for Double Opt-in

AWeber

How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 TikTok ideas to boost engagement on your videos

Sprout Social

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.

Food 117
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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.

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Google Search Console May Stop Collecting Data After Inactivity By Site Owner

Search Engine Roundtable

We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?

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Going back to the office? Here’s why we’re not.

AWeber

We’re AWeber - a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach.

Gen Z 115
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An 8-Step Guide to Efficient Content Planning for Social Media

Hootsuite

Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s much more than choosing a photo, writing a caption, and scheduling it to post. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Here’s why that is, and the 8 steps anyone can do to plan effective, goal-crushing social media content.

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New Video Page Indexing Report Coming To Google Search Console

Search Engine Roundtable

At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in Search Console and will show you a summary of all the video pages Google found while crawling and indexing your web site.

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How To Set Holiday Hours On Your Google Business Profile via @sejournal, @MattGSouthern

Search Engine Journal

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Approach SEO for Manufacturers

Industrial Marketer

Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t.

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What Is Writer’s Block?

CopyBlogger

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.

Product 108
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Google On Product Reviews Update: Content Should Add New Information To Body Of Knowledge

Search Engine Roundtable

There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan Kent from Google offered a nice line on what content stands out for the product reviews update.

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SERP Trends & Top Keyword Data By Industry via @sejournal, @hethr_campbell

Search Engine Journal

SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.

SEO 110
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.

SEO 107
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How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

Hubspot Marketing

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?

Branding 107
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Google's Digital Marketing Certification Course SEO Advice Includes Word Count & Keyword Density

Search Engine Roundtable

Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in this course? Yep, having more than 300 words on a page and making sure you have a keyword density of about 2%.

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Will Using A News Slider Affect My Site’s Optimization? Ask An SEO via @sejournal, @RyanJones

Search Engine Journal

Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider. The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal.

SEO 110
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission