Calvyn Lee Blog
FEBRUARY 2, 2022
Speaking on social media pages, I strongly recommend every business create their company pages at every social media, such as Facebook pages and LinkedIn pages. In this post, I am excited to share with you how to get started with LinkedIn pages. I will cover this 3 main topic. What is a LinkedIn page? How are education marketers using LinkedIn pages?
Dreamgrow
JANUARY 30, 2022
I could be wrong, but I’m guessing that you have a lovely business idea and. Read more The post MailerLite Review – Worth the Money in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
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Hootsuite
FEBRUARY 3, 2022
Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support.
Search Engine Land
FEBRUARY 3, 2022
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
Dreamgrow
JANUARY 30, 2022
Things have changed drastically over the past decade, such as running an online business. With. Read more The post The 15 Best Oberlo Alternatives – Our 2022 Guide appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
Content Marketing Institute
FEBRUARY 3, 2022
Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.
Dreamgrow
JANUARY 29, 2022
Are you an entrepreneur looking for a platform with powerful marketing and sales capabilities to. Read more The post Kartra vs Kajabi – Comparing the Two Marketing Automation Giants (2022 Edition) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Search Engine Journal
FEBRUARY 2, 2022
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
FEBRUARY 4, 2022
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.
David Meerman Scott
JANUARY 31, 2022
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
Neil Patel
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
Search Engine Journal
FEBRUARY 3, 2022
To join the rank of top B2B publishers, you can't wing it. You need to set detailed content marketing goals - here's how. The post B2B Content Marketing: How to Define & Track 7 Key Goals appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
FEBRUARY 4, 2022
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.
Neil Patel
JANUARY 31, 2022
There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. However, with so much competition, standing out can feel like an impossible task. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.
Search Engine Journal
FEBRUARY 3, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
FEBRUARY 4, 2022
If you feel like your team can't produce enough content, you're right. They can't – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success.
Martech
FEBRUARY 4, 2022
The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and at time of writing have not recovered) after the announcement of disappointing revenue figures and the first drop in daily user numbers in the social media giant’s history. CEO Mark Zuckerberg took a personal hit of tens of billions of dollars.
Hootsuite
JANUARY 31, 2022
Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore their feed looking to buy things they love. Ready to get your products in front of more eyes? The great news is that opening your Instagram shop is free and easy to get started! In this post, we’ll cover the following topics and then teach you how to sell on Instagram: Why you should sell products or services on Instagram.
Search Engine Journal
FEBRUARY 3, 2022
Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write A Standout SEO Resume (With Examples) appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
JANUARY 31, 2022
YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.
Search Engine Land
FEBRUARY 4, 2022
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this. Please visit Search Engine Land for the full article.
Hootsuite
FEBRUARY 1, 2022
Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Search Engine Journal
FEBRUARY 3, 2022
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search Understands Human Language appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
FEBRUARY 2, 2022
Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. “Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webin
Search Engine Land
FEBRUARY 4, 2022
This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually. Please visit Search Engine Land for the full article.
Neil Patel
JANUARY 30, 2022
We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.
Search Engine Journal
FEBRUARY 1, 2022
Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing For Google appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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