Sat.Mar 05, 2022 - Fri.Mar 11, 2022

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness.

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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

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How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

Content Marketing Institute

The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.

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7 Best PPC Agency Software to Optimize Your Workflows

Unbounce

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clien

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness.

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The Web3 Future

David Meerman Scott

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

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SEO Best Practices For Migrating To Shopify via @sejournal, @digital_darts

Search Engine Journal

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For Migrating To Shopify appeared first on Search Engine Journal.

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Matching email content to customer needs

Martech

A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.

Customer 122
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How Google search personalization works: Professors and politicians just don’t understand

Search Engine Land

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. Please visit Search Engine Land for the full article.

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How To Take Your Content Idea From Generic to Original

Content Marketing Institute

So many marketers compete to attract the same audience within the same topic while drawing upon the same information or facts. How do you avoid that? Always start with two.

Marketing 123
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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6 Major Changes To Content Marketing In 2022 [Report Recap] via @sejournal, @semrush

Search Engine Journal

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

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Google pauses activity for advertisers based in Russia

Martech

Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.

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Why on-site search should be a priority for marketers

Search Engine Land

On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function. Please visit Search Engine Land for the full article.

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Google’s Featured Snippets: How To Get Your Content To Appear

Content Marketing Institute

How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how.

SEO 118
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Twitter Tests More Visible Alt Text via @sejournal, @MattGSouthern

Search Engine Journal

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt Text appeared first on Search Engine Journal.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022.

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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

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7 Marketing Trends to Jump on in 2022

Bannerflow

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. The important thing is building an effective strategy for your business.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them via @sejournal, @martinibuster

Search Engine Journal

Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them appeared first on Search Engine Journal.

SEO 120
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Building a Content Strategy? Watch Out for That Second Step [Rose-Colored Glasses]

Content Marketing Institute

Coming up with an innovative content strategy seems like challenge enough. But that’s not the hard part. Robert Rose explains why the next step takes real courage – and how to tackle both.

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MGID’s Ukraine operations continue despite the bombs

Martech

Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.

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Dear Google: It’s time to remove Russian propaganda from search results

Search Engine Land

Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results. Please visit Search Engine Land for the full article.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

Search Engine Journal

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal.

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The Biggest Trend in SEO Doesn’t Affect Your Rankings

Orbit Media Studios

At big conference halls and small conference rooms, you hear these things a lot: “Google changes everyday…”. “The Google algorithm is updated 500 times per year…”. “You need to stay on top of your rankings…”. But what if the biggest changes in Google have nothing to do with rankings? Yes, Google is constantly changing. And yes the changes affect your traffic.

SEO 105
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Lending Tree’s new marketing chief says customer experience is king

Martech

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.

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Member of SEO community and her two children killed in Ukraine

Search Engine Land

Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday. Please visit Search Engine Land for the full article.

SEO 104
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Are XML Sitemaps A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. . The post Are XML Sitemaps A Google Ranking Factor? appeared first on Search Engine Journal.

SEO 117
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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Digital Out-of-Home campaigns shouldn’t be hard. In fact, DOOH campaigns are simple in their purpose to demand attention from the viewer, but how do you stand out from the crowd? And can you do it elegantly and without destroying your budget? . Well, that is exactly what Bonnier News and its Swedish daily newspaper Expressen did… and then some! Not only did they create an outstanding nationwide campaign, full of video and dynamic content, but they did it effectively and efficiently.

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Crawl, walk, run to real-time personalization

Martech

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

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Platforms that have suspended ads in Russia

Search Engine Land

In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences. Please visit Search Engine Land for the full article.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission