Sat.Jun 11, 2022 - Fri.Jun 17, 2022

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ActiveCampaign Review: Still Worth It in 2022?

Dreamgrow

Are you looking for the ideal email marketing and automation tool for your business? Well, Read more The post ActiveCampaign Review: Still Worth It in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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Tips For Avoiding Misinformation In SEO Resources & Conversations via @sejournal, @martinibuster

Search Engine Journal

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal.

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28 Daily Hashtags for Better Engagement [CHEATSHEET]

Hootsuite

Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below.

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The Man Who Broke Capitalism

David Meerman Scott

David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Featured Snippet Cards Layout

Search Engine Roundtable

Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the top of the search results page.

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SEM vs. SEO: What’s The Difference? via @sejournal, @searchmastergen

Search Engine Journal

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage. The post SEM vs. SEO: What’s The Difference? appeared first on Search Engine Journal.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer Marketing

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.

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Google: Don't Publish Empty Or Blank Pages

Search Engine Roundtable

An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web.

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Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

Choosing a domain name is an important step for launching a website, so it's important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.

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5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Trying to fill a marketing job? Watch out for ghosting

Businesses Grow

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. A person cuts off all communications without explanation. It’s becoming a common dating relationship strategy and unfortunately, the behavior is now plaguing the business world, too.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

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What’s In A SERP? Google Search Results & Features You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.

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Twitter Removes Nofollow Attribute From Links

Search Engine Roundtable

Twitter, sometime over the past week or so, has removed the nofollow attribute from its links. This is unusual for a number of reason, the largest is that Twitter had nofollowed links on its social network since 2008 on bio links and 2009 on all tweets. So why change it now?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The latest data on martech and marketing ops careers, and an ode to spreadsheets

Chief Martec

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.

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Three ways to organize your martech stack

Martech

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

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Local SEO Audit: Everything You Need to Know [+ How to Perform One]

Hubspot Marketing

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you've never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient.

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What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Content Marketing Institute

Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Create an Effective Interlinking Strategy

Internet Marketing Ninjas

Internal linking is one of the most effective aspects of search engine optimization. It is also one of the most neglected aspects that is often under-done or dome wrong. Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are discussing how to create an effective interlinking strategy to make sure all the important parts and sections of your site are accessible by Google.

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A Complete Guide To the Google Penguin Algorithm Update via @sejournal, @TaylorDanRW

Search Engine Journal

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google Penguin Algorithm Update appeared first on Search Engine Journal.

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How healthcare marketers can overcome medical misinformation in the digital age

Contently B2C

During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique? Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke.

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Google May 2022 Core Update - Big Tremors After It Was Complete?

Search Engine Roundtable

As you remember, the Google May 2022 core update officially started on May 25th and officially ended on June 9th. But like we said initially, we felt it started or was being tested, before May 25th and now, it seems like there are more tremors, big tremors, for some sites days after this core update was announced as done rolling out.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write Subheadings that Hook (and Re-hook) Your Readers

CopyBlogger

Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.

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LinkedIn Launching Free Tool For B2B Professionals via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is launching a free tool called Business Manager that's designed to simplify the marketing efforts of B2B professionals. The post LinkedIn Launching Free Tool For B2B Professionals appeared first on Search Engine Journal.

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How To Turn Complex Topics Into Content Your Audience Will Understand

Content Marketing Institute

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.

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Legacy Google Search Console Messages Going Away August 1, 2022

Search Engine Roundtable

Google is removing the legacy Google Search Console messages on August 1, 2022. If you try to access the old messages console Google has a warning at the top that reads "Important: This report won't be available after Aug 1, 2022. Please use the new Message panel instead.".

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Notepad’s Naeem Alvi-Assinder on brand strategy and inclusive agency culture

Econsultancy

Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Notepad is a brand strategy and design agency proudly based in Birmingham, England, and operates worldwide. Having spent most of my career working in ‘agency.

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6 Best Enterprise Tools & Platforms For Technical SEO via @sejournal, @wburton27

Search Engine Journal

Working as a technical SEO for an enterprise? Discover cost-effective yet robust SEO tools so you can automate or simplify your tasks. The post 6 Best Enterprise Tools & Platforms For Technical SEO appeared first on Search Engine Journal.

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B2B Content Marketing Strategy: Building an Effective Approach

Industrial Marketer

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing. Read more » The post B2B Content Marketing Strategy: Building an Effective Approach appeared first on Industrial Marketer.

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Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice

Search Engine Roundtable

You probably get these emails all the time from a third-party Google Ads rep asking you to make adjustments to your campaigns, specifically to increase budgets and to go all in on RSAs, responsive search ads. Well, Ginny Marvin, the Ads Liaison at Google, said on Twitter "We are working to address this specific incident as well as the broader concern.".

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission