Hubspot Marketing

MAY 14, 2018

How to Make a QR Code. Select a QR code generator. Choose the type of content you're promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. "Really? We're talking about QR codes?". Fair reaction. For several years now, QR codes have been at the center of the popular " is dead" trope we marketers love to argue when talking technology.

User-Generated 144

User-Generated Direct Mail Promotion Manufacturing 144

Adobe Experience Cloud Blog

MAY 17, 2018

SEO, or search engine optimization , seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for , you can start to play with it. In this blog, you’ll learn about the most important on-page SEO elements and how to apply them to your marketing strategy.

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SEO Thought Leadership Place Customer 134

Marketing Insider Group

MAY 14, 2018

There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut. And, for every dollar spent, a content strategy generates three times as many leads as traditional marketing can. But, what do […]. The post What to Do When Great Content Falls Short of Your Content Goals appeared first on Marketing Insider Group.

Traditional Marketing 110

Traditional Marketing Content Marketing Branding Marketing 110

Duct Tape Marketing

MAY 17, 2018

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Anthony Sullivan. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. .

Entertainment 68

Entertainment Advertising Advertisers SEO 68

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective.

Price 140

Price Market Research Product New Technology 140

Adobe Experience Cloud Blog

MAY 16, 2018

“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality.

Transform 134

Transform Thought Leadership Communications Marketing 134

Zumvu

MAY 18, 2018

The wedding industry is a field a lot of people wish they could get involved with, but don’t exactly know how. With such limited space it’s often perceived as quite the challenge to break into.

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Hubspot Marketing

MAY 14, 2018

Telling your boss that you’re leaving the company is never an easy conversation. But a respectful resignation letter can mean the difference between an awkward goodbye, and a chance for a long-term professional connection. Ideally, you’ll provide a resignation letter two weeks before you leave the company. A resignation letter lets you officially announce your termination at the company, and also provides important housekeeping information, like your last day and other details about your departu

Copywriting 132

Copywriting 132

Adobe Experience Cloud Blog

MAY 18, 2018

My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working in this world, I have also trained and performed as a professional actor in Los Angeles and Denver.

Thought Leadership 134

Thought Leadership Education Management Product 134

Marketing Insider Group

MAY 16, 2018

This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Outside of onboarding, periodic training, and informal sharing, this is an area that is largely left up to individuals. […].

Marketing 82

Marketing Marketers Content Marketing 82

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

MAY 12, 2018

Weekend Favs May 12 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 65

Marketing Marketers 65

Hubspot Marketing

MAY 15, 2018

It’s one of the worst feelings in the world. You've spent weeks perfecting your resume and crafting the perfect cover letter, and you're finally ready to submit your application for your dream job. But when you scan the company’s careers page, panic starts pouring over you. The job you wanted to apply for is no longer open. It’s gone. And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company.

Copywriting 127

Copywriting Management Email Marketing Content Marketing 127

Adobe Experience Cloud Blog

MAY 14, 2018

When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more conversions. They have to be built right. The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience.

Thought Leadership 134

Thought Leadership eBook Advertising Advertisers 134

Marketing Insider Group

MAY 15, 2018

Almost every marketer I’ve met of late is sold on content marketing and subsequently, they are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random […].

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Thought Leadership Place Content Marketing Marketing 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Zumvu

MAY 18, 2018

As any business leader knows, getting more potential customers to find out about your service or product is what makes money.

SEO 52

SEO Product Customer 52

Hubspot Marketing

MAY 15, 2018

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). And it's really important to guide your visitors through the buying journey using strategic CTAs.

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Place Energy Product eCommerce 145

Content Marketing Institute

MAY 17, 2018

Editor’s note : The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company to produce enough content to drive the business.

Content Marketing 98

Content Marketing Marketing Marketers Direct Mail 98

Marketing Insider Group

MAY 17, 2018

Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. Are Agile marketing workshops, coaching, and training really worth the cost? As a coach myself I’ll admit to […].

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Marketing Marketers 77

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

MAY 15, 2018

I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen. This newly published research on global content strategy summarizes my findings, outlining the challenges organizations face trying to scale and at th

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Duct Tape Marketing

MAY 15, 2018

Quick Fixes to Turn Your SEO Around written by John Jantsch read more at Duct Tape Marketing. Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. With that being said, there are a few low-hanging fruit items that you can address first that can help turn your SEO efforts around (or kick them off) quickly.

SEO 74

SEO Customer Marketing Marketers 74

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Marketing Insider Group

MAY 18, 2018

For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives. Marketing Multiplied is a guide to indirect channel marketing that explores topics such as how best to engage channel partners, how to create programs […].

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Marketing Marketers Marketing Strategy 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MAY 14, 2018

It takes a special kind of person to be a team leader. A good team leader possesses the ability to inspire others and clearly and openly communicate with their team. A good team leader is honest and transparent, and never leaves their team guessing. Anyone can be a boss, but not everyone can be a […]. The post How To Get More Out Of Your Marketing Team appeared first on Marketing Insider Group.

Marketing 69

Marketing Marketers Communications Marketing Strategy 69

Content Marketing Institute

MAY 16, 2018

Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done. You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of information recall and comprehension of new subject matter.

Product 103

Product Transform Marketing Strategy Content Marketing 103

Content Marketing Institute

MAY 18, 2018

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most viewed Stories come from businesses.

Entertainment 111

Entertainment Promotion Content Marketing Influencer Marketing 111

Content Marketing Institute

MAY 15, 2018

You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever, while amplifying the confusion of who or what to trust.

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Whitepaper Content Marketing Management Branding 105

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail