Hubspot Marketing

MARCH 6, 2017

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 6, 2017

Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today.

Transform 134

Transform Thought Leadership Customer Journey Marketing 134

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.

SEO 111

SEO Influencer Marketing Advertising Advertisers 111

Marketing Insider Group

MARCH 7, 2017

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group.

Branding 105

Branding Marketing Marketers Content Marketing 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MARCH 6, 2017

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.

Thought Leadership 133

Thought Leadership Millennials CMO Customer 133

Marketing Insider Group

MARCH 10, 2017

March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay to be the […]. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.

Marketing 93

Marketing Marketers Content Marketing 93

Rock Content

MARCH 8, 2017

It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity. The world doesn’t need any more unawesome content.

Marketing 61

Marketing Marketers Content Marketing Thought Leadership 61

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. If you’re influencing more than one individual in an organization for a deal, then it’s likely that you’ve been practicing some form of ABM. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

Duct Tape Marketing

MARCH 8, 2017

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. Podcast Transcript. Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price.

Branding 66

Branding Marketing Automation Platform eCommerce CRM 66

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

MARCH 6, 2017

What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group.

Shipping 87

Shipping Marketing Marketers Content Marketing 87

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line.

Analytics 52

Analytics Marketing Mix Digital Marketing Communications 52

Adobe Experience Cloud Blog

MARCH 9, 2017

Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Right?

Thought Leadership 130

Thought Leadership User-Generated Promotion Education 130

Duct Tape Marketing

MARCH 7, 2017

Why You Must Create a Total Online Presence Right Now written by John Jantsch read more at Duct Tape Marketing. Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence.

Education 55

Education SEO Email Marketing User-Generated 55

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

MARCH 8, 2017

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

SEO 86

SEO Content Marketing Marketing Marketers 86

Sprout Social

MARCH 7, 2017

Twitter has become the go-to channel for many people to connect with a business or service provider. They turn to Twitter because its public, real-time and conversational nature means that many brands are available and ready to help—or at least they should be. Research shows that providing exceptional customer service on Twitter impacts the bottom line and has the potential to lead to customer satisfaction ratings of over 90%.

Customer 51

Customer Digital Marketing Promotion Communications 51

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This will be my 5 th Summit, and I’ve never felt a stronger desire to spread the good word as I do now.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Duct Tape Marketing

MARCH 8, 2017

How to Perfect Your Content User’s Experience written by Guest Post read more at Duct Tape Marketing. When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience. A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as much as their first purchase, which is why preserving them is so important.

User-Generated 50

User-Generated Fashion Price Product 50

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MARCH 10, 2017

For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the […].

Branding 77

Branding Customer Marketing Marketers 77

Sprout Social

MARCH 9, 2017

If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or service. To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. However, does your audience actually want to participate? Does your campaign have the longevity to highlight your brand in an effective way?

Food 79

Food Non-Profit User-Generated Branding 79

Marketing Insider Group

MARCH 9, 2017

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. For part 1: please go to Engage at Scale: Leverage Customer Micro-moments Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value […].

Customer 67

Customer Direct Marketing Marketing Marketers 67

Marketing Insider Group

MARCH 6, 2017

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on Marketing Insider Group.

Marketing 64

Marketing Marketers Marketing Strategy 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MARCH 4, 2017

Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo – Insta instagram.com/jacunzo LINKS TO.

Marketing 60

Marketing Marketers Content Marketing 60

Duct Tape Marketing

MARCH 4, 2017

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Analytics 48

Analytics Product Marketing Marketers 48

Duct Tape Marketing

MARCH 8, 2017

Transcript of How to Make Yourself a KNOWN Brand with Mark Schaefer written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript: John: Most every business owner must become known for something. But how do you do that? Listen to this episode of the Duck Tape marketing podcast where I talk to Mark Schaefer, author of Known.

Branding 30

Branding Food Real Estate eCommerce 30

Marketing Insider Group

MARCH 7, 2017

I’m guessing you probably did, though. Cartoons are hard—maybe impossible- to resist. Content marketers want content that can be easily understood and shared and that has a strong visual component and single-panel cartoons fit the bill perfectly. They also have a unique aspect that makes them even more attractive, which is that readers don’t just […].

Content Marketing 54

Content Marketing Marketing Marketers 54

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Sprout Social

MARCH 6, 2017

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps.

Education 112

Education User-Generated Advertising Advertisers 112

Sprout Social

MARCH 7, 2017

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. But luckily there are tools you can use to make life a little easier.

Social Media Marketing 94

Social Media Marketing Place Management Analytics 94

Duct Tape Marketing

MARCH 9, 2017

3 Types of Content That Gets More Traffic, Links and Shares Than All the Others written by Guest Post read more at Duct Tape Marketing. Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment.

User-Generated 69

User-Generated SEO Shoppers Place 69