Hubspot Marketing
MAY 10, 2017
It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.
Adobe Experience Cloud Blog
MAY 11, 2017
Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to
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Sprout Social
MAY 9, 2017
It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” You say sure, no problem.
Marketing Insider Group
MAY 8, 2017
There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. With all of these resources available, you’d think more businesses would […]. The post 5 Actionable Tips to Update Your SEO Strategy Right Now appeared first on Marketing Insider Group.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MAY 10, 2017
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play.
Adobe Experience Cloud Blog
MAY 10, 2017
Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. Congratulations! This is big news—pun intended! This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. You’ve passed it around internally and everyone has replied all with comments like “very cool” and “great hit.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 10, 2017
What do you think of when you hear the word marketing ‘automation’? For many of us, the word conjures images of cold industrial practices, long rows of robot machinery on the production line, spam emails with generic, impersonal greetings. Most of us have an instinctual reaction that says, “NOOOO!” I mean, if we went out and […]. The post How To Achieve Personalization With Marketing Automation appeared first on Marketing Insider Group.
Duct Tape Marketing
MAY 12, 2017
6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing.
Adobe Experience Cloud Blog
MAY 12, 2017
Author: Mike Madden That email got 9,230 clicks! <high five> We generated 5,467 MQLs last month, which is our highest MQL number in company history! <fist bump> Did you see how many folks retweeted our post? It was over 500! <chocolate cake celebration (because why not?)> At the Marketing Nation Summit, I had the pleasure of listening to Matt Heinz, President of Heinz Marketing , discuss a very real marketing problem: we talk about MQLs (marketing qualified leads), tweets
Sprout Social
MAY 11, 2017
Sin duda el Content Marketing es una muy buena opción como estrategia en Social Media y sobre todo porque es potente y eficaz. Claro está que se podrá obtener buenos resultados si se tienen los conocimientos necesarios de cómo funciona, y un plan de implementación. Si transmites información sobre lo que vendes y lo haces de forma atractiva, el éxito para la empresa será un objetivo alcanzable.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
MAY 9, 2017
What is thought leadership and why do you need it? These are questions I get asked all the time. Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it. Thought leadership is also an important component to an effective content […]. The post What Is Thought Leadership and Why Do you Need It?
Zumvu
MAY 9, 2017
Push notifications can help businesses to reach out to the targeted users in a more efficient way by delivering them relevant messages.
Adobe Experience Cloud Blog
MAY 9, 2017
Author: Irina Tsumarava What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan , of course). It is a simple three-word phrase and it can put you in good stead. Unique Selling Proposition (USP). Let’s discuss the USP and its benefits.
Sprout Social
MAY 12, 2017
Marketers know that a happy and engaged employee can be a brand’s number one advocate. However, it can be difficult to get buy in from executives to run an employee advocacy program. This week at #SproutChat, Sprout All Star , Jen Kirk of Jenius Consulting joined us to discuss the benefits of a social-first advocacy program and ways to convince leadership that it’s worth the investment.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
MAY 11, 2017
There are new brands popping up every day trying to compete for consumers’ valuable attention. As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […]. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.
Zumvu
MAY 12, 2017
It is crucial to follow vital SEO techniques to improve search rankings and drive more organic traffic to a video content.
Duct Tape Marketing
MAY 11, 2017
4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing. Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience.
Sprout Social
MAY 12, 2017
Lo que comenzó como una simple aplicación para compartir fotos se convirtió en una comunidad global de consumidores y marcas. Ahora las empresas se esfuerzan por obtener estadísticas de Instagram diferentes y nuevas para comprender cómo participan y se comunican con los clientes. Con más de 500 millones de usuarios activos , Instagram sigue de cerca los pasos de su empresa matriz, Facebook.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MAY 9, 2017
Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens. It expands your audience and breaks down the barriers of space and time. Anyone who’s interested can view it as it happens, whether they live across the globe or across town, or check out the recorded […]. The post Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
MAY 8, 2017
Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue.
Duct Tape Marketing
MAY 9, 2017
How to Get the Most Out of Pay Per Click Advertising written by John Jantsch read more at Duct Tape Marketing. To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today.
Sprout Social
MAY 12, 2017
O que começou como um simples aplicativo de compartilhamento de fotos entre amigos, cresceu e tornou-se uma comunidade mundial de consumidores e marcas. Agora, as empresas buscam por diferentes e novas estatísticas do Instagram para compreender como elas interagem e se comunicam com os clientes. Com mais de 500 milhões de usuários ativos , o Instagram seguiu rapidamente os passos da sua empresa controladora, o Facebook.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
MAY 9, 2017
Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale.
Marketing Insider Group
MAY 11, 2017
Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and.
Marketing Insider Group
MAY 12, 2017
For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media. In the book’s foreword, Jay Baer (Convince & Convert) explains that there are people who (like […].
Marketing Insider Group
MAY 10, 2017
Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery, French aviator The plea was simple, yet powerful: If.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
MAY 10, 2017
Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Mihm. Podcast Transcript. Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier.
Duct Tape Marketing
MAY 6, 2017
Weekend Favs May 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
MAY 9, 2017
Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: If you own a local business and are trying to attract local clients you must listen to this interview David Mihm, check it out. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign.
Marketing Insider Group
MAY 8, 2017
We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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