Adobe Experience Cloud Blog
JUNE 2, 2017
As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make.
Hubspot Marketing
MAY 29, 2017
Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover. Not sure what we're talking about?
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Marketing Insider Group
JUNE 1, 2017
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group.
Zumvu
JUNE 2, 2017
Ransomware encrypts files or the entire device and asks victims to pay a ransom to unlock their files or devices, or their files will be deleted permanently from their systems.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MAY 30, 2017
I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.
Duct Tape Marketing
MAY 31, 2017
Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Ingram. Podcast Transcript. I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
MAY 30, 2017
If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.
Adobe Experience Cloud Blog
MAY 31, 2017
Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. And, the traditional process of creating demand is now very well known. However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all famili
Duct Tape Marketing
JUNE 1, 2017
How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Hall. Podcast Transcript. Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall.
Marketing Insider Group
MAY 31, 2017
Digital has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
JUNE 2, 2017
It requires a great strategy, planned working and good quality content to improve the Domain Authority of your website.
Rock Content
MAY 31, 2017
Four key strategies to keep in mind for successful independent contractor engagement.
Duct Tape Marketing
MAY 27, 2017
Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
MAY 30, 2017
Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
JUNE 1, 2017
Success in the Engagement Economy hinges on customer engagement. By creating experiences that feel personal and human, that are founded on trust, and delivered with care we will win the hearts and minds of our customers. To build and maintain that trust and care we, as marketers, need to be attuned to the how, when and why our customers want to be engaged and respect their preferences.
Hubspot Marketing
JUNE 1, 2017
The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.
Duct Tape Marketing
MAY 30, 2017
Transcript of How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Staying top of mind is how you generate leads, it’s how you increase profits, it’s how you get referrals. So we’re going to talk to the author of Top of Mind, John Hall.
Marketing Insider Group
MAY 29, 2017
There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business. But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MAY 31, 2017
My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed.
Marketing Insider Group
MAY 29, 2017
Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers […]. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 1, 2017
Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 2, 2017
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. In The Customer Loyalty Loop, Noah Fleming affirms not only that your customer’s experience with your product or service is the most powerful marketing you have, but […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
MAY 30, 2017
Transcript of Can a Sales Person Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: So can a salesperson really think like a marketer? On this episode of the Duct Tape Marketing Podcast I talk with Scott Ingram and he has started two podcasts, he’s written a book, he is rocking it as a salesperson thinking like a marketer, check it out.
Duct Tape Marketing
JUNE 1, 2017
Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook….
Duct Tape Marketing
JUNE 2, 2017
How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in some cases. Continue treading these waters and you’ll need a life vest.
Duct Tape Marketing
MAY 30, 2017
The Enduring Power of Content in Marketing written by John Jantsch read more at Duct Tape Marketing. I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses need to be using today, and if you aren’t implementing the tactics and strategies involved, you’ll find yourself at a serious disadvantage.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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