Hubspot Marketing

JULY 3, 2019

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Gen Z 136

Gen Z Promotion Branding Management 136

Hootsuite

JULY 4, 2019

When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers. You can feature a lot in your Facebook cover photo: images of your product or team, ads and promotions, or even something as simple as graphic that sets the right mood.

Promotion 111

Promotion Advertising Advertisers Branding 111

Neil Patel

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

Analytics 111

Analytics User-Generated Content Marketing Customer 111

Content Marketing Institute

JULY 1, 2019

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading → The post 7 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Product Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.

Management 136

Management PR Transform User-Generated 136

Hootsuite

JULY 3, 2019

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. After all, more than 500 million users watch Instagram Stories daily. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table. But what exactly should you put on your Instagram Story?

Thought Leadership 111

Thought Leadership User-Generated Promotion Finance 111

Content Marketing Institute

JULY 3, 2019

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What? appeared first on Content Marketing Institute.

Content Marketing 105

Content Marketing Marketing Marketers 105

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

User-Generated 100

User-Generated Social Media Marketing Fashion Branding 100

Hootsuite

JULY 3, 2019

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads.

Real Estate 111

Real Estate Advertising Advertisers Social Media Marketing 111

Marketing Insider Group

JULY 2, 2019

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […].

Content Marketing 107

Content Marketing Marketing Marketers 107

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JULY 2, 2019

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it. Continue reading → The post How to Make the Content Marketing Case With ROI appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketing Marketers 102

Pam Didner

JULY 2, 2019

A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Why does she need my help?

Finance 79

Finance Marketing Marketers Traditional Marketing 79

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns.

Promotion 111

Promotion Fashion Branding Analytics 111

Marketing Insider Group

JULY 1, 2019

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

Content Marketing 105

Content Marketing Marketing Marketers 105

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Communications

Content Marketing Institute

JULY 4, 2019

Can coaching a kids’ sports team really make you a better content marketer? Yes. These five coaching hacks offer valuable lessons and reminders. (And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading → The post Want to Create Better Content? Coach A Kids’ Team appeared first on Content Marketing Institute.

Content Marketing 95

Content Marketing Marketing Marketers 95

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential. Five brilliant campaigns that all programmatic advertisers can learn from. Using audience data, at programmatic scale: The Amanda Foundation.

Millennials 68

Millennials Advertising Advertisers Communications 68

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. It’s true, a lot of answers can be found on Google these days. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. But earning a few extra social media education credentials will spruce up your resume when “I-read-this-online-somewhere” can’t.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Marketing Insider Group

JULY 4, 2019

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances “inspiration to action.” I think that’s […].

Event Marketing 90

Event Marketing Marketing Marketers 90

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

JULY 5, 2019

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading → The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute.

Transform 90

Transform Content Marketing Marketing Marketers 90

Litmus

JULY 2, 2019

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. .

User-Generated 60

User-Generated Email Marketing Branding Place 60

Moz

JULY 4, 2019

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

SEO 58

SEO Communications Place 58

Marketing Insider Group

JULY 4, 2019

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances “inspiration to action.” I think that’s […].

Event Marketing 78

Event Marketing Marketing Marketers 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

JUNE 29, 2019

Weekend Favs June 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 63

Marketing Marketers 63

Litmus

JULY 1, 2019

Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. Every one of your subscribers benefit from more accessible email, no matter what their abilities may be. Email accessibility benefits everyone —and ensures more people can consume your content.

Email Marketing 46

Email Marketing Marketing Marketers 46

Sprout Social

JULY 1, 2019

Racking your brain trying to write the perfect Instagram bio? The struggle is real. Because those 150 characters represent one of the most important components of your Instagram presence. After all, it’s the first thing your followers and customers see when they land on your ‘gram. Not only that, but your lone bio link is your only shot to drive traffic and shoppers to whatever you’re promoting.

User-Generated 111

User-Generated Retail Promotion Shoppers 111

Litmus

JULY 5, 2019

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JULY 2, 2019

7 Common Mistakes Businesses Make With Facebook Advertising written by John Jantsch read more at Duct Tape Marketing. Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.

Advertising 78

Advertising Advertisers Promotion Branding 78

Duct Tape Marketing

JULY 2, 2019

Transcript of How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was super targeted, highly relevant email, Facebook, and Instagram marketing.

Real Estate 66

Real Estate Price Digital Marketing Education 66

Litmus

JULY 5, 2019

Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher. You can follow Paul on Twitter , and catch him at Litmus Live London , where he’ll be speaking about creating an accessible email design system.

Place 47

Place Email Marketing Branding Customer 47

Duct Tape Marketing

JULY 2, 2019

How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeanna Pool. Podcast Transcript. Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos , and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints.

Marketing Strategy 75

Marketing Strategy Customer Marketing Marketers 75

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Communications