Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors the low level of effort that’s gone into making the place look nice never fails to disappoint.

Manufacturing 174

Manufacturing Thought Leadership Food Entertainment 174

Diggity Marketing

JUNE 11, 2020

Hey Matt, Scope of technical seo is evolving everyday, sometimes due to new search engines updates and sometimes because of new updating techniques. So, we should also stay updated with the seo for getting ranked. The best part of the content was the steps for redesigning the website without affecting SEO. I have been reading your article over a while.

SEO 130

SEO Marketing Marketers 130

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

Price 145

Price Promotion Marketing Marketers 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JUNE 7, 2020

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers 144

Content Marketing Institute

JUNE 10, 2020

Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.

SEO 143

SEO Content Marketing Marketing Marketers 143

Sprout Social

JUNE 10, 2020

“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.”. —Black@Sprout Employee Resource Group, June 2020. To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision.

Education 122

Education Customer 122

Search Engine Journal

JUNE 10, 2020

Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal.

Content Marketing 139

Content Marketing Product Marketing Marketers 139

Content Marketing Institute

JUNE 9, 2020

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading → The post Content Can Perpetuate Racism and Inequity. It’s Time to Do Better appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Marketing Marketers 139

Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share.

Content Marketing 122

Content Marketing Thought Leadership Marketing Marketers 122

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Diggity Marketing

JUNE 12, 2020

Please can you make a video for this.

130

130

Duct Tape Marketing

JUNE 11, 2020

How to Add Affiliate Marketing to Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt McWilliams. In this episode of the Duct Tape Marketing Podcast , I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting. He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.

Affiliate Marketing 82

Affiliate Marketing Retail Marketing Marketers 82

Content Marketing Institute

JUNE 8, 2020

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.

Content Marketing 130

Content Marketing Branding Marketing Marketers 130

Marketing Insider Group

JUNE 10, 2020

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go.

Price 107

Price Marketing Marketers Product 107

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Litmus

JUNE 12, 2020

Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design.

Copywriting 72

Copywriting eBook Email Marketing Branding 72

Duct Tape Marketing

JUNE 6, 2020

Weekend Favs June 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer 82

Customer Marketing Marketers 82

Content Marketing Institute

JUNE 12, 2020

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Moz

JUNE 8, 2020

Posted by MiriamEllis. Image credit: Kenneth Leung , Michael Coghlan. “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery.

Food 72

Food Manufacturing Retail Marketing 72

Duct Tape Marketing

JUNE 9, 2020

How to Have a Successful Consulting Practice During Uncertainty written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Zipursky. In this episode of the Duct Tape Marketing Podcast , I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 370 consultants from around t

Global Marketing 81

Global Marketing Customer Product Marketing 81

Traackr

JUNE 9, 2020

For change to happen, we need actions more than words, and we want our small company to do its part.

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Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.

CMO 114

CMO Real Estate Advertising Advertisers 114

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

JUNE 8, 2020

The offering of interactive content is currently the main route towards engagement in Content Marketing. In this scenario, the interactive assessment has achieved a relevant position, thanks to its power of engaging the audience. In the relationship with users who consume such materials, there is a fair, transparent, and beneficial exchange for both sides.

Digital Marketing 64

Digital Marketing Marketing Strategy User-Generated Marketing 64

Duct Tape Marketing

JUNE 10, 2020

The Guide to Great Podcast Guesting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast , you can go back and listen here. In part 2, I am going to talk about being a guest on one of the millions of podcasts that are already out there.

Promotion 77

Promotion SEO Customer Marketing 77

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

SEO 64

SEO Communications User-Generated Entertainment 64

Litmus

JUNE 11, 2020

Email metrics are powerful tools to help build contextually relevant campaigns for subscribers. Too often, we review the performance of email sends to report on open or conversion rates, track deliverability and unsubscribes, or pull these further down to examine lifetime customer value and pipeline opportunities. Knowing this information is important, but how often do you use it to build your content strategy or test ideas for future sends?

eBook 63

eBook Price Email Marketing Customer 63

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Zumvu

JUNE 9, 2020

With the future looking more uncertain than ever, small businesses across the world are struggling to keep their finances in order and their companies afloat.

Finance 52

Finance 52

Traackr

JUNE 11, 2020

Within the last decade, the evolution of social media accompanied by the increase in influencer marketing has forced the FTC to quickly adapt.

Influencer Marketing 52

Influencer Marketing Branding Marketing Marketers 52

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

SEO 64

SEO Communications User-Generated Entertainment 64

Hootsuite

JUNE 12, 2020

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.

Analytics 145

Analytics Millennials Promotion Management 145

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications