Adams & Knight Marketing

MAY 4, 2020

How healthy are consumers feeling—financially? Physically? Emotionally? What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers? Government agencies? These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic.

Marketing Strategy 130

Marketing Strategy Health Marketing Marketers 130

Neil Patel

MAY 5, 2020

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 145

SEO 145

Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.

Video Marketing 144

Video Marketing Marketing Strategy Marketing Marketers 144

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

Food 141

Food Retail Content Marketing Branding 141

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hootsuite

MAY 4, 2020

How do you imagine your life with Instagram automation? Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. You sip your cucumber water. The infinity pool sparkles. Well, hello from a blizzard in rural Finland, where I have spent a week tied to my keyboard trying to achieve that dream.

Promotion 140

Promotion Law Price Branding 140

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics.

Customer loyalty 137

Customer loyalty B2C Education Content Marketing 137

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for

Communications 131

Communications Food Entertainment Retail 131

Hootsuite

MAY 5, 2020

If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. It’s a good way to make sure you don’t forget to share the quality content you’ve created—on a regular basis. And scheduling ensures you’re publishing those videos at a time that is optimal for your audience.

Analytics 140

Analytics Management Place Promotion 140

Content Marketing Institute

MAY 4, 2020

Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership. Continue reading → The post 6 Keys to a Strong Content Marketing Agency-Client Relationship appeared first on Content Marketing Institute.

Content Marketing 129

Content Marketing Marketing Marketers 129

Hubspot Marketing

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics.

Price 127

Price CRM User-Generated Customer Journey 127

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Diggity Marketing

MAY 4, 2020

In reply to Ali. Example: My main page that I want to rank promotes music lessons. This page is ~1,000 words of quality content with a target keyword of “music lessons” and its synonyms. Now I create 4 supporting articles such as “How to find the best music lessons near you?” and so on. – “best music lessons” is the focus keyword of this article, right?

Promotion 100

Promotion 100

Search Engine Journal

MAY 3, 2020

How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. The post How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 121

Content Marketing Marketing Marketers 121

Content Marketing Institute

MAY 6, 2020

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading → The post Content Management and Strategy: A Disruptive Change We Need [New Research] appeared first on Content Marketing Institute.

Management 126

Management Content Marketing Marketing Marketers 126

Hubspot Marketing

MAY 6, 2020

Congratulations! If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to interview. That's a huge accomplishment. There's just one catch — the interview is taking place over a video call, and you've never been in this position before. How do you complete a video interview?

Management 124

Management Communications Place 124

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Diggity Marketing

MAY 4, 2020

Hi Matt, love your post. Can I check if we can link the target keyword in these supporting articles to the main page (we want to rank)?

100

100

Marketing Insider Group

MAY 5, 2020

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start.

Branding 106

Branding Manufacturing Price Content Marketing 106

Content Marketing Institute

MAY 7, 2020

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading → The post Actionable Tips to Map a New and Successful Career Path appeared first on Content Marketing Institute.

Content Marketing 112

Content Marketing Marketing Marketers 112

Hubspot Marketing

MAY 7, 2020

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.".

COS 117

COS CRM Price Analytics 117

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

MAY 6, 2020

Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute necessity for today’s businesses, especially in the wake of COVID-19. As businesses across every industry strive to adapt to new digital and operational challenges, consumers are increasingly turning to social media and online search to engage with brands and find updated information.

Non-Profit 103

Non-Profit Customer Journey Product Communications 103

Rock Content

MAY 5, 2020

One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 100

Manufacturing Food Promotion Education 100

Marketing Insider Group

MAY 8, 2020

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge.

New Technology 99

New Technology Promotion Marketing Marketers 99

Diggity Marketing

MAY 8, 2020

Feeling lucky to learning S. E. O under ur wings!

SEO 130

SEO Marketing Marketers 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

MAY 6, 2020

The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing. Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches.

Energy 101

Energy Finance SEO Advertising 101

Sprout Social

MAY 4, 2020

Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Including images or videos can more than double or triple the amount of shares that a post receives. Whether it’s a photo, a short video or any other eye-catcher, creative content is critical to any social media strategy.

Communications 88

Communications Place Management Product 88

Traackr

MAY 5, 2020

We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.

Influencer Marketing 90

Influencer Marketing Branding Marketing Marketers 90

Diggity Marketing

MAY 4, 2020

so when can we actually see your financials ??.

130

130

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

MAY 6, 2020

Think Smaller to Innovate Today written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do?

Customer 90

Customer Marketing Marketers 90

Sprout Social

MAY 7, 2020

Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index ™. Why? Social data has the potential to unlock key insights into your target audience, support top-level goals and validate that your strategy is working.

Customer 88

Customer Analytics Social Media Marketing Place 88

Rock Content

MAY 6, 2020

When you start using WordPress (WP), it’s normal to have some doubts. Which is the best plugin? Which host is best suited for your needs? Which theme is better for your brand’s purpose? We answered all of these questions in the Rock Stage’s hub! Accessing the information, you can see what is best for your marketing strategy. This way, it’s possible to create a blog and a site adjusted for your needs, and that will attract lots of leads.

Price 81

Price User-Generated Marketing Strategy Management 81

Litmus

MAY 6, 2020

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? I’m excited to kick off a new way to hear from our past presenters with Litmus Live Interviews.

Health 77

Health Email Marketing Communications Global Marketing 77

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications