Hubspot Marketing

JULY 23, 2018

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.

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Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. The phrase “ growth hacking ” is spoken in reverent tones as a sport for geniuses. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it.

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Thought Leadership Customer Acquisition B2C Advertising 113

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort

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Marketing Insider Group

JULY 26, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a […]. The post 10 Totally FREE Lead Generation Strategies for B2B Companies appeared first on Marketing Insider Group.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ?

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Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing them with money or external benefits, but because they love your product, your service, and what you stand for. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for.

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Traackr

JULY 25, 2018

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.

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Hubspot Marketing

JULY 24, 2018

I ended my college baseball career over text. Granted, I didn’t really see eye-to-eye with my coach, and at the time, I didn’t exactly feel like giving him the courtesy of an in-person meeting. But, still, I had respect for him: he gave me the opportunity to continue my baseball career after high school, which lead to some of my fondest college memories.

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Adobe Experience Cloud Blog

JULY 27, 2018

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Personalized emails stand out in the subscribers’ inboxes as highly relevant emails that speak directly to them.

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Thought Leadership Email Marketing Promotion Product 94

Duct Tape Marketing

JULY 26, 2018

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rand Fishkin. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro , a software and data company focused on helping people understand how and where to reach their target audiences.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. What does the co-creator of such movies as Finding Nemo, Monsters Inc., The Incredibles, and Toy Story 3 have to say to marketers?

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Hubspot Marketing

JULY 24, 2018

There are plenty of reasons you might need a flowchart -- for work, or your personal life. Perhaps you want to find out which fictional boss you are , or decide where you should spend your next vacation. Or, maybe you need to create a flowchart to make hiring decisions, troubleshoot a new product, or outline the best strategy for your next marketing campaign.

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Adobe Experience Cloud Blog

JULY 26, 2018

Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of success fired by the most ancient of fuels: FOMO (fear of missing out).

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Marketing Insider Group

JULY 23, 2018

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each […]. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

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Branding Marketing Marketers Content Marketing 53

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

illumin

JULY 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial.

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Duct Tape Marketing

JULY 24, 2018

Tips for Outsourcing Your Payroll written by John Jantsch read more at Duct Tape Marketing. For small business owners, managing payroll can be a costly endeavor. When payroll is handled in-house, you need the appropriate software to support the job, an employee who has hours to dedicate to the process each week, and a keen understanding of tax laws and employer obligations.

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Finance Law Management Price 45

Hubspot Marketing

JULY 27, 2018

Freelancing is an attractive way of life. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs?

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Marketing Insider Group

JULY 23, 2018

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion of the purchase cycle. Thus, […]. The post Influencer Marketing: It’s Not A Funnel appeared first on Marketing Insider Group.

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

JULY 23, 2018

If you only optimize your website to get views, you’re in trouble. You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.).

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Duct Tape Marketing

JULY 21, 2018

Weekend Favs July 21 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 35

Adobe Experience Cloud Blog

JULY 23, 2018

There are three types of links that are important to any SEO strategy : internal links, external links, and inbound links. Internal links are those you create in your content that point to other pages on your site. They help both users and Google navigate a website and access its content. External links are those you create in your content that point to other domains.

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Marketing Insider Group

JULY 27, 2018

For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals. If you’re a business owner, manager or marketer, the more you understand about the changing nature of modern sales in the era of the super-informed buyer, the more successful […]. The post Weekend Reading: “Exactly How to Sell” by Phil M.

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Management Marketing Marketers 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected.

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Duct Tape Marketing

JULY 26, 2018

Transcript of Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin.

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Marketing Insider Group

JULY 25, 2018

Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered […]. The post Is The Smartphone Market Oversaturated?

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Marketing Marketers Marketing Strategy 48

Marketing Insider Group

JULY 24, 2018

To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is […]. The post How to Successfully Market Your Crowdfunding Project appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 46

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

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