Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Neil Patel

DECEMBER 17, 2019

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 145

SEO Place Customer Content Marketing 145

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Marketing Marketers 139

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

DECEMBER 20, 2019

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit.

CRM 134

CRM Customer Branding Email Marketing 134

Traackr

DECEMBER 17, 2019

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

108

108

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. The problem? There is no one-size-fits-all definition for social “success.”. Spoiler alert: it’s about much more than just followers. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!

Analytics 98

Analytics Health Retail Branding 98

Hubspot Marketing

DECEMBER 20, 2019

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It's a life-saver, right? Now think about whether you've provided the functionality so your own webpages are ready for a global audience. If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be.

SEO 124

SEO Customer 124

Content Marketing Institute

DECEMBER 18, 2019

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading → The post 9 Must-Use Apps to Spice Up Your Instagram appeared first on Content Marketing Institute.

Management 95

Management Content Marketing Branding Marketing 95

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places, Facebook’s audience has shrunk. In other areas, audience sizes are growing. Some people are taking breaks from the site , while others are posting less personal information.

Social Media Marketing 111

Social Media Marketing User-Generated Advertising Advertisers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of inte

Marketing Mix 131

Marketing Mix Manufacturing Thought Leadership Finance 131

Search Engine Journal

DECEMBER 19, 2019

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal.

Content Marketing 102

Content Marketing Marketing Marketers 102

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

User-Generated 92

User-Generated Influencer Marketing Promotion Branding 92

Hootsuite

DECEMBER 18, 2019

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves.

Millennials 111

Millennials Branding Product Place 111

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

DECEMBER 16, 2019

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading → The post Don’t Obsess Over Search Rankings; Do This Instead appeared first on Content Marketing Institute.

Content Marketing 90

Content Marketing Marketing Marketers 90

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template.

B2C 110

B2C Marketing Marketers Entertainment 110

Search Engine Journal

DECEMBER 19, 2019

Here are eight important lessons about creating a successful content marketing strategy from NASCAR. The post 8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe appeared first on Search Engine Journal.

Marketing Strategy 78

Marketing Strategy Content Marketing Marketing Marketers 78

Hootsuite

DECEMBER 17, 2019

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re not talking World Record Breaking eggs , Facebook’s all-caps rebrand , or Rihanna following Jagmeet Singh on Instagram. We’re talking about the big, social media landscape altering moments of 2019. We simply can’t help ourselves if other trivial moments, like Jennifer Aniston breaking the Guinness World Record for fastest Instagram account to reach one million followers, slip in there.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Advertising Advertisers 99

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

DECEMBER 20, 2019

Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott. Continue reading → The post Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 74

Content Marketing Marketing Marketers 74

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers

PR 67

PR Price SEO Branding 67

Search Engine Journal

DECEMBER 17, 2019

Learn how to secure quality links thanks to regularly contributing to blogs in your niche. The post How to Use Guest Blogging to Build Relationships via @alextachalova appeared first on Search Engine Journal.

Content Marketing 77

Content Marketing Marketing Marketers 77

Marketing Insider Group

DECEMBER 16, 2019

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The General explained that in Marine bases all over the world, the most junior Marines eat first and the senior Marines eat last.

Education 94

Education Communications Promotion Branding 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.

B2C 72

B2C Content Marketing Marketing Marketers 72

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Search Engine Journal

DECEMBER 20, 2019

Here are a few key observations from the BERT update that you should take into consideration for your content strategy. The post How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst appeared first on Search Engine Journal.

Content Marketing 74

Content Marketing Marketing Marketers 74

Duct Tape Marketing

DECEMBER 17, 2019

How Mapping Your Customer Journey Can Improve the Customer Experience written by John Jantsch read more at Duct Tape Marketing. When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed.

Customer Journey 65

Customer Journey Customer Transform Outbound Marketing 65

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Traackr

DECEMBER 17, 2019

The 2019 Statue of Influence: Beauty report decodes top influencer marketing strategies, now brought to life in this handy infographic.

Influencer Marketing 40

Influencer Marketing Marketing Strategy Marketing Marketers 40

Adobe Experience Cloud Blog

DECEMBER 18, 2019

The post New post Dec 18 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 9

Thought Leadership Marketing Marketers 9

Moz

DECEMBER 16, 2019

Posted by MiriamEllis Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year.

Search Marketers 62

Search Marketers Marketing Marketers Shoppers 62

Duct Tape Marketing

DECEMBER 18, 2019

Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lukas Haensch. Podcast Transcript. Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.

Management 62

Management Product Branding Customer 62

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Communications