Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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Adams & Knight Named Finalist for U.S. Travel Association's Mercury Awards

Adams & Knight Marketing

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. AVON, Conn., (Aug. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. Travel Association’s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion.

PR 130
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Specific Writing Is More Relatable Writing: Standout Sentences #1

Ann Handley

Normally I celebrate standout marketing writing. But this week I’m sharing a line from a novel I’m reading. It’s simple. It’s compact. And it’s perfect: “His skin was not just clammy but the color and consistency of actual clams.” —Ann Patchett, Bel Canto. Ann is describing a Bel Canto character—a Russian bureaucrat named Fyodorov.

Marketing 130
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15 Conversion Copy Tips Every SEO Writer Needs to Know via @sejournal, @JuliaEMcCoy

Search Engine Journal

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy Tips Every SEO Writer Needs to Know appeared first on Search Engine Journal.

SEO 145
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.

SEO 145
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

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3 Video Content Takeaways From Salesforce, TikTok, and Facebook

Content Marketing Institute

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.

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What I Learned by Spending $100,000 on TV Ads

Neil Patel

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

eCommerce 145
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How to Use Tags on YouTube: A Step-by-Step Guide

Hootsuite

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. We’ll also cover some best practices on using tags in addition to tips for creating accurate, meaningful tags that will help your video get found more easily by the right viewers — and get more views.

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Personal Content Experiences Matter More Than Personalized Content [Video Series]

Content Marketing Institute

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

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How to Create High-Quality Content via @sejournal, @MrDannyGoodwin

Search Engine Journal

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more. The post How to Create High-Quality Content appeared first on Search Engine Journal.

SEO 143
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

Branding 145
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How to Make Money as a Freelance Social Media Manager

Hootsuite

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.).

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21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)

Content Marketing Institute

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.

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Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SEO 143
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Tips for More Persuasive Commercials and Ads

Neil Patel

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick-and-mortar businesses. Now executives are all in on digital transformation. .

Shoppers 131
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Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice

Content Marketing Institute

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.

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8 TikTok Power Features & Benefits for Digital Marketers via @sejournal, @digital_future

Search Engine Journal

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Email Image Blocking: Answering the What, Why, Where, Who, and How

Litmus

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Lots of reasons have been given for this. Your email will go to spam. Your viewers won’t be able to see it. It’s bad for accessibility. All of those were good reasons. But as email has advanced, the landscape has changed. Let’s dive into how the changing landscape has impacted images in email and update some of our best practices for 2021 and beyond.

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Good human marketing: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, where do automation and creativity converge in marketing? Hopefully everywhere, if you are working with the right marketing technology, and also have the marketing operations pros that can execute it.

Transform 129
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Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)

Content Marketing Institute

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading → The post Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er) appeared first on Content Marketing Institute.

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Facebook’s First-Ever Report On Most Viewed Content via @sejournal, @MattGSouthern

Search Engine Journal

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Quiz: What Type of Social Media Marketer Are You in Friends Characters?

Hootsuite

We can’t explain it, but your stance on Pinterest tells us everything we need to know. Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you got Joey! Easily manage all your social media in one place and save time with Hootsuite.

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Pandemic challenges intensify need for customer data platforms

Martech

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orch

Customer 122
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Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Neil Patel

Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.

Shoppers 118
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New Research Shows How to Win in Local Search via @sejournal, @martinibuster

Search Engine Journal

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first on Search Engine Journal.

SEO 141
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Do you have burning market research questions? Need insight into an emerging trend? Looking to prove a long-held belief about your audience? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise.

Shipping 117
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Marketing is about experience. Content delivery today doesn’t cut it.

Martech

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. It’s time to reimagine what content can become. Telling stories isn’t the same as it used to be.

Transform 122
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The Ultimate Email QA Checklist: 29 Things to Check Before You Send

Litmus

Spelling error in a blog post? No worries. You can easily update it. Broken link in a LinkedIn post? Click edit and revise. Problem solved. Wrong URL in a podcast spot? Costly mistake, but you can redirect quickly. Mistake in an email? Uh-oh. That’s something you can’t fix. We’re human. We all make mistakes. Sometimes these mistakes are more fixable than others and won’t negatively impact your brand.

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Google Ad’s New Conversion Value Rules: What They Are & How to Use Them via @sejournal, @hoffman8

Search Engine Journal

Google created more control for advertisers with new conversion value rules. Here's what they are, why they're useful, & how to implement them! The post Google Ad’s New Conversion Value Rules: What They Are & How to Use Them appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission