Sat.Dec 28, 2019 - Fri.Jan 03, 2020

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How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Hubspot Marketing

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts.

eCommerce 140
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20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

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SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback

Search Engine Journal

The perfect solution to create content that leads to conversion involves combining the arts of SEO and writing. The post SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback appeared first on Search Engine Journal.

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Better Site Speed: 4 Outside-the-Box Ideas

Moz

Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved.

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7 of the Most Helpful Social Media Tips for 2020

Content Marketing Institute

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.

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How Mobile Has Impacted the Customer Journey

Duct Tape Marketing

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the effect at each stage of the marketing

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Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation.

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Why We Are Still Talking About Email in 2020

Content Marketing Institute

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading → The post Why We Are Still Talking About Email in 2020 appeared first on Content Marketing Institute.

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Pricing and Complexity (Part 1): Communication Affects the Pricing Wilderness

Doug Garnett

A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products. After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. (You can view the thread starting here.). Truth is that price IS an equal partner among the 4Ps. Yet marketers spend the most time on the three Ps which aren’t Price.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2019

Duct Tape Marketing

The Top 10 Duct Tape Marketing Podcast Episodes for 2019 written by John Jantsch read more at Duct Tape Marketing. 2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur , which was released in October.

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How to Create 10x SEO Reports - Whiteboard Friday

Moz

Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab!

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Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

Content Marketing Institute

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading → The post Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates appeared first on Content Marketing Institute.

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This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap]

Content Marketing Institute

Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing. Continue reading → The post This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Weekend Favs December 28

Duct Tape Marketing

Weekend Favs December 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Entrepreneurs on Fire Podcast – The Self-Reliant Entrepreneur

Duct Tape Marketing

Entrepreneurs on Fire Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch stops by John Lee Dumas’ podcast, Entrepreneurs on Fire, to discusses his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed to help entrepreneurs discover their self-reliance—to believe that their lives are a work in progress, to trust fully in their gifts and follow their dreams without fear of judgement from others, and to l