Sat.Oct 21, 2017 - Fri.Oct 27, 2017

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7 Simple Ways to Make Your Marketing More Agile

Marketing Insider Group

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group.

Marketing 158
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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.

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Magento for Small Business: 6 advantages you will appreciate

Zumvu

Starting your own small business is no doubt a life-changing decision. And although owning a business is an amazing journey, it can be a rocky road as well.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group.

Marketing 159
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How Marketers Can Make the Most of Dreamforce 2017

Adobe Experience Cloud Blog

Dreamforce is nearly here! In just a few short weeks, some us will have our wishes granted when Alicia Keys takes the stage. Dreamforce is famous for mixing work with a great time—and there are tons of learning opportunities around the Dreamforce scene. So, even if you don’t have a full pass, you can go back to work with insights on hot marketing topics like AI and ABM , along with some good stories.

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Four Ways to Boost Your Brandamp;rsquo;s Online Presence

Zumvu

Although there isn’t always much that entrepreneurs and marketers can do when it comes to changes to search engine and social media algorithms.

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5 Reasons to Write a Blog For Small Business

Marketing Insider Group

These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]. The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group.

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Unlocking the Power of 80/20

Duct Tape Marketing

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Perry Marshall. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).

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How To Capitalize On ‘How To’ Searches

Rock Content

Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. And these opportunities are only expanding. Case in point: Jonny Dempster, director at digital consultancy Rushh Digital, pointed to Google data, which shows 15% of the trillions of queries it processes have never been searched for before, which indicates users are typing

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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7 Marketing Truths You Can Ignore

Adobe Experience Cloud Blog

You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing it in from the left or right. You can get a strike by bowling straight down the middle or you can “granny roll” it slowly down the middle.

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How Marketers Can Thrive in a Post-Digital World

Marketing Insider Group

There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars to social media advertising and PPC are all part of the digital approach. But the world we’re marketing within has already moved on. And the result? We’re missing the […].

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Texting: The Killer Application in your Offline Marketing Arsenal written by Guest Post read more at Duct Tape Marketing. Times have changed. We think virtual first and then physical. That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels.

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The content radar: A model to help you clarify the “added value” of content

Rock Content

If there is one core element that defines content marketing that we can all agree upon, it is the idea that it has to be useful, be entertaining or educational. It has to add value. Every good piece of content has to add value in a certain context. Personally, I have always been frustrated with that fuzzy concept of “adding value” Sure, that sounds nice, but what does it actually mean?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. With more than 79% US internet users, @Facebook holds the keys to potential customers’ hearts.

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5 Best Tactics for Quickly Boosting the Digital Presence of your Business

Marketing Insider Group

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […].

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Companies Seeing Success With Radio Ads

Duct Tape Marketing

Companies Seeing Success With Radio Ads written by Guest Post read more at Duct Tape Marketing. Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. I’ve spoken with three small tech companies in the past two months that have had a ton of success with radio ads.

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Real Life Experiences in Cleaning Up Your Marketing Data

Adobe Experience Cloud Blog

One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in Cleaning Up Your Data, where I was joined by Priya Malik of AppDynamics, Mitch Janning of Quantcast, Jake Dennison of Loggly, and Boris Butakov from Cord Blood Registry.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Weekend Reading: “UnBranding” by Alison and Scott Stratten

Marketing Insider Group

For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption. You may already know the Strattens from previous books such as UnMarketing, The Book of Business Awesome/UnAwesome, UnSelling, and the marketing book with the greatest title in the […].

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Is Your Offline and Online Marketing in Sync? Here are Some Tips

Duct Tape Marketing

Is Your Offline and Online Marketing in Sync? Here are Some Tips written by Guest Post read more at Duct Tape Marketing. Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping $354 billion was generated through online commerce in 2016, an even mind-blowing $4.5 trillion was generated offline.

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7 Marketing Campaign Essentials to Drive Success

Adobe Experience Cloud Blog

We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

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3 Real Reasons to Attend a Conference

Marketing Insider Group

I call them conference hoppers. Others use harsher, derogatory terms that probably aren’t appropriate for this blog to describe the entrepreneurs and business leaders who attend dozens of conferences a year, leaving their teams to fend for themselves back at the office with no real reasons to attend a conference. They boast business development, networking […].

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Build Your Brand and Acquire Links Through Podcast Guesting

Duct Tape Marketing

Build Your Brand and Acquire Links Through Podcast Guesting written by John Jantsch read more at Duct Tape Marketing. I want to talk to you about podcasting , but in a way that may be different than what you typically hear about the topic. I’m not going to discuss production logistics or anything like that. Instead, I want to discuss how to use them to build your brand and acquire links.

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Personalization at Scale to Win in the Engagement Economy

Adobe Experience Cloud Blog

For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation Roadshow in Boston on October 3, Marketo’s CEO, Steve Lucas, shared a vision for how modern marketers can capitalize on this new reality.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Speed Your Climb Out of the Content Marketing Pit of Despair

Content Marketing Institute

Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result , that’s a positive trend. 65% B2B marketers say they’re having more #contentmarketing success this year compared with last.

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The Psychology of Competitive Pricing

Marketing Insider Group

Pricing is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ […].

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Weekend Favs October 21

Duct Tape Marketing

Weekend Favs October 21 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast]

Marketing Insider Group

Fight Back Against Best Practices. There's enough commodity work out there. We aspire to be exceptional. Subscribe to get 1 big idea each week about trusting your intuition to succeed. Email Address. I'm In. Check email to confirm! Gmail users: Drag my note from Promotions to Inbox to avoid missing Monday's email. The post The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast] appeared first on Marketing Insider Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission