Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the question was answered. .

Transform 168

Transform Customer Journey Thought Leadership Education 168

Content Marketing Institute

SEPTEMBER 3, 2020

Aristotle was right. Quality is not an act, but a habit. Over 20 content marketing experts echo that thinking with their advice on what you should be doing to create quality work. (Hint: There isn’t a one-and-done idea in the bunch.) Continue reading → The post 8 Habits You Should Have for Quality Content Marketing appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Neil Patel

SEPTEMBER 2, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. But there’s good news.

Finance 145

Finance Health Price Management 145

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow.

Branding 143

Branding User-Generated Video Marketing Analytics 143

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships.

CMO 138

CMO Finance Key Performance Indicator Transform 138

Content Marketing Institute

SEPTEMBER 2, 2020

How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models. Continue reading → The post Think Strategically About Your Content Model appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base.

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Search Engine Journal

SEPTEMBER 2, 2020

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras appeared first on Search Engine Journal.

Content Marketing 133

Content Marketing Marketing Marketers 133

Content Marketing Institute

SEPTEMBER 1, 2020

If your content is all or heavily text based, you’re missing an opportunity to attract audiences, make them stay, and remember your content. You need to think visually too. Check out CMI’s top five articles on visual content. Continue reading → The post 5 Tips From CMI’s Most Popular Visual Content Articles appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Neil Patel

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.

eCommerce 144

eCommerce Price Real Estate Advertising 144

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Diggity Marketing

AUGUST 31, 2020

I haven’t done one of these in a long time, but it did work about 5 years ago. Any idea if it will help a site that got bumped by an algo update?

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100

Search Engine Journal

SEPTEMBER 1, 2020

Is content syndication worth a shot? How will it affect the performance of your content? Here are some of the SEO ramifications of syndicated content. The post How Content Syndication Affects the Performance of Your Original Content via @tonynwright appeared first on Search Engine Journal.

SEO 126

SEO Content Marketing Marketing Marketers 126

Content Marketing Institute

SEPTEMBER 4, 2020

This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading → The post Should Your Brand Enter Controversial Conversations? [The Weekly Wrap] appeared first on Content Marketing Institute.

Branding 124

Branding Content Marketing Marketing Marketers 124

Neil Patel

SEPTEMBER 4, 2020

According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.

Copywriting 142

Copywriting Marketing Marketers SEO 142

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sprout Social

SEPTEMBER 3, 2020

Ever experienced this? . You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees).

Transform 112

Transform Education Branding Customer 112

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process.

User-Generated 140

User-Generated Shipping Price Advertising 140

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. Email delivers a consistently high average ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine and using efficient workflows and tools, you can turn email into an indispensable source of marketing insights. .

Email Marketing 98

Email Marketing eBook Marketing Marketers 98

Neil Patel

SEPTEMBER 1, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

SEPTEMBER 2, 2020

Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing. Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers.

Customer 101

Customer Marketing Strategy Marketing Marketers 101

Marketing Insider Group

SEPTEMBER 1, 2020

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” But what happens when you don’t create software? How do we accurately measure the progress of other kinds of Agile teams? Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery.

Key Performance Indicator 98

Key Performance Indicator Marketing Marketers Customer Acquisition 98

Moz

SEPTEMBER 3, 2020

Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab!

Fashion 76

Fashion Place SEO Branding 76

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

SEPTEMBER 2, 2020

How a Simpler Website Can Improve User Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Reynolds. In this episode of the Duct Tape Marketing Podcast , I interview Michael Reynolds, President and CEO of Zephyr CMS. Michael has had several entreprenural journeys including a Principal at Elevation Financial and Co-Founder at Inboud Back Office.

CRM 98

CRM Management Customer Marketing 98

Rock Content

SEPTEMBER 1, 2020

Did you ever wonder what is the meaning of web design and what are the techniques involved in this process? We are used to looking at the internet as a visual medium. Websites, apps, services, games, and so on rely on interfaces to provide appropriate experience to their audiences. However, all that requires good web design to work. Those who wish to strengthen their digital presence must be aware of the web design’s role in any venture.

SEO 75

SEO Communications Branding Management 75

Moz

AUGUST 31, 2020

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.

Communications 75

Communications SEO Customer 75

Neil Patel

SEPTEMBER 4, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties.

Retail 126

Retail Price Food Customer Journey 126

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

SEPTEMBER 1, 2020

How Actionable Insights Can Help You Optimize Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nils De Moor. In this episode of the Duct Tape Marketing Podcast , I interview Nils De Moor, Co-founder and CTO at Woorank. Nils is an e ntrepreneur passionate about stuff on the internet out of Brussels, Belgium.

Market Research 94

Market Research Digital Marketing SEO Content Marketing 94

Rock Content

SEPTEMBER 4, 2020

Before we start talking about how a WordPress site is hacked, let’s remember an important fact: a website is the main channel for acquiring business opportunities on the Internet, as we always say here at Rock Content. We also emphasize that it is necessary to choose a CMS, being WordPress the most recommended because of its operational simplicity and functions focused on generating results and providing security.

Transform 72

Transform User-Generated Management Analytics 72

Litmus

SEPTEMBER 3, 2020

Raise your hand if you’ve got a ton of emails in production at the moment, and those emails take at least 2 weeks each to produce. Go ahead, raise ‘em high. No one will see you (probably). Keep your hands raised if you’re going through this and you wouldn’t want to get more high quality emails out the door while giving your email developers the time they truly need to drive innovation.

Energy 71

Energy Marketing Mix Branding Place 71

Moz

SEPTEMBER 1, 2020

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR , the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who loved your content.

Branding 68

Branding PR Promotion SEO 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications