Adobe Experience Cloud Blog

MAY 12, 2020

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out.

Real Estate 159

Real Estate Thought Leadership Fashion Energy 159

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here's how to do it. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal.

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Digital Marketing Traditional Marketing Marketing Marketers 145

Content Marketing Institute

MAY 14, 2020

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Hootsuite

MAY 13, 2020

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers.

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Influencer Marketing Market Trends Non-Profit Marketing 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.

Food 145

Food Education Place Customer 145

Neil Patel

MAY 12, 2020

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.

Real Estate 145

Real Estate SEO User-Generated Health 145

Hootsuite

MAY 11, 2020

While Instagram offers a lot of features for creators, it still doesn’t offer an official way to post pictures and videos from your desktop. But there are ways to post to Instagram from your computer if you get a little creative. Doing so gives you more flexibility in what you can upload such as edited videos and pictures. And you can do it without having to upload them onto your phone first.

Management 145

Management Customer 145

Hubspot Marketing

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts?

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Advertising Advertisers Management Product 143

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.

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Analytics CRM Branding Promotion 143

Content Marketing Institute

MAY 11, 2020

Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories. Continue reading → The post Reading Fiction Can Make You a Better Content Creator appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work.

User-Generated 145

User-Generated Product Social Media Marketing Communications 145

Hubspot Marketing

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

Content Marketing 142

Content Marketing Marketing Marketers Communications 142

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

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Marketing Plan Key Performance Indicator Communications Marketing 137

Content Marketing Institute

MAY 12, 2020

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute.

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Branding Content Marketing Marketing Marketers 140

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Communications

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!).

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Customer Place Analytics Management 144

Hubspot Marketing

MAY 13, 2020

What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar?

Analytics 141

Analytics Place Marketing Marketers 141

Search Engine Journal

MAY 13, 2020

Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve optimal results. The post Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign via @JRiddall appeared first on Search Engine Journal.

Marketing 128

Marketing Marketers Content Marketing 128

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business.

Thought Leadership 128

Thought Leadership Marketing Marketers Communications 128

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

MAY 14, 2020

Marketing has been a rapidly developing area, leaving behind those who do not have the resources or skills to keep up with its changes. It is common, then, that certain channels and tools become less relevant as time goes by. Identifying in what moment that happens is the great challenge of marketers. In this debate, some believe that landing pages, for example, became obsolete thanks to the ease with which the public access information in social networks.

Transform 125

Transform User-Generated Education Digital Marketing 125

Hubspot Marketing

MAY 14, 2020

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn't insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children's schools are closed for the other half.

Health 135

Health 135

Search Engine Journal

MAY 13, 2020

If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. The post 10 Ways to Monetize Your Content via @mirandalmwrites appeared first on Search Engine Journal.

Content Marketing 127

Content Marketing Marketing Marketers 127

Diggity Marketing

MAY 11, 2020

In reply to Ali. Each supporting article should have its own individual target keyword related to the main page it is supporting. In your example, your main page is trying to rank for “music lessons” You supporting pages would cover topics like “lesson costs”, or blog posts topics such as “how to read music”, or “how to learn guitar” These supporting pages would have their own target keywords.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Real Estate 121

Real Estate Entertainment Finance Retail 121

Marketing Insider Group

MAY 11, 2020

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate. Lockdown policies in many countries mean that non-essential businesses have had to close their offices and business premises and transition their operations to

Transform 121

Transform Thought Leadership Shipping Entertainment 121

Search Engine Journal

MAY 14, 2020

Do you have the info you need to create great SEO content? Work through this SEO client onboarding process to inform your content strategy. The post 10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick appeared first on Search Engine Journal.

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SEO Content Marketing Marketing Marketers 114

Rock Content

MAY 15, 2020

Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing. Now, I want to present how Rock Content is executing this plan with excellent results. We’re not even halfway through 2020, and we’re in the middle of a global pandemic with devastating effects on the economy and, most importantly, on people’s physical and me

Health 98

Health Education Branding Place 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public.

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Entertainment Retail Place Branding 119

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read.

SEO 115

SEO Content Marketing Marketing Strategy Customer 115

Duct Tape Marketing

MAY 13, 2020

How to Bring In-Person Events Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liam Austin. In this episode of the Duct Tape Marketing Podcast , I interview Liam Austin a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs.

eCommerce 101

eCommerce Education Branding Marketing 101

Rock Content

MAY 14, 2020

The Coronavirus crisis derailed all 2020 plans. The data that supported sales projections, marketing strategies , hiring plans and product development are no longer very accurate. The context has changed, as have consumer behaviors and the market. As we tried to adapt to this new “normal”, we found examples of companies that were able to respond quickly to these events with the help of our Ion software.

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Management Logistics Entertainment Shipping 97

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Communications