Neil Patel
SEPTEMBER 22, 2020
Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension. If you haven’t installed it, make sure you go and do so now …. No more Neil’s face. The biggest complaint we got about the extension was “my face” being in the search results.
Hubspot Marketing
SEPTEMBER 21, 2020
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors.
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Content Marketing Institute
SEPTEMBER 21, 2020
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.
Sprout Social
SEPTEMBER 24, 2020
At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
SEPTEMBER 21, 2020
As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.
Search Engine Journal
SEPTEMBER 22, 2020
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use. The post How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
SEPTEMBER 21, 2020
Overview. My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Focus is what enhances a subject or object by making it stand out from its surroundings.
Neil Patel
SEPTEMBER 19, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do.
Search Engine Journal
SEPTEMBER 19, 2020
Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help. The post How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 23, 2020
What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading → The post Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
SEPTEMBER 22, 2020
Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Either way, reinvesting profits back into a business supports the roots of innovation and productivity.
Neil Patel
SEPTEMBER 22, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash.
Search Engine Journal
SEPTEMBER 22, 2020
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. The post How Risky Is It REALLY to Change Your Article Dates for SEO? via @ab80 appeared first on Search Engine Journal.
Litmus
SEPTEMBER 21, 2020
The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you. I shared this in our Litmus Weekly email last week (if you don’t get that email, I highly recommend it—and you can subscribe here ), but I’ll share with you here, to
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
SEPTEMBER 22, 2020
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated.
Neil Patel
SEPTEMBER 22, 2020
Imagine this…. Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO].
Search Engine Journal
SEPTEMBER 23, 2020
Not getting results from your website even with its fancy design and flashy features? It's time to re-examine your website copy. The post 6 Signs You Need to Update Your Website Copy via @Manish_Analyst appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 24, 2020
In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading → The post 2020 B2C Content Marketer of Year Finalists Empower Audiences appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
SEPTEMBER 21, 2020
The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why.
Neil Patel
SEPTEMBER 25, 2020
Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.
Search Engine Journal
SEPTEMBER 20, 2020
All traffic and no conversions? Not any more. Here are 15 ways to create blog posts that drive website traffic and capture more leads. The post 15 No B.S. CRO Tips to Create Blog Posts That Convert via @alinacbenny appeared first on Search Engine Journal.
Rock Content
SEPTEMBER 22, 2020
WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com. They can be used by brands to bring a little bit more flavor to their websites, applying the same or similar fonts to the ones present in the brand book to give a consistent look and feel to all company materials. WordPress plugins are tools that make it easy to upload, install, and use any font in whichever part of your content you feel it will fit best.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannerflow
SEPTEMBER 21, 2020
Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI).
Neil Patel
SEPTEMBER 20, 2020
Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense.
Search Engine Journal
SEPTEMBER 25, 2020
Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. The post Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 25, 2020
This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading → The post Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Traackr
SEPTEMBER 23, 2020
Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands.
Neil Patel
SEPTEMBER 23, 2020
A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users.
Duct Tape Marketing
SEPTEMBER 24, 2020
Why small business owners need to own marketing instead of renting it written by John Jantsch read more at Duct Tape Marketing. Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”. So many small business owners are afraid to hire marketing people internally.
Moz
SEPTEMBER 21, 2020
Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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