Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.

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Content Marketing Institute

AUGUST 6, 2020

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 4, 2020

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145

Hootsuite

AUGUST 4, 2020

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. On Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.

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Social Media Marketing Entertainment Shipping Fashion 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

AUGUST 2, 2020

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

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Marketing Marketers Content Marketing 145

Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Hootsuite

AUGUST 5, 2020

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series. Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

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Branding Advertising Advertisers Social Media Marketing 144

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

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Manufacturing Marketing Marketers Transform 143

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

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Digital Marketing Marketing Strategy Content Marketing Marketing 145

Rock Content

AUGUST 7, 2020

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms. But how to make sure that the site is well protected? How to have a good WordPress security?

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User-Generated Management Digital Marketing Product 142

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hootsuite

AUGUST 4, 2020

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them. You have two options: Get up and try to find your headphones in the dark. Watch the video on silent and hope it’s still good.

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Price User-Generated Social Media Marketing Advertising 144

Search Engine Journal

AUGUST 7, 2020

Learn how to find the images you're after, more quickly and efficiently, using these advanced search capabilities in Google Images. The post A Guide to Google’s Advanced Image Search via @natalieannhoben appeared first on Search Engine Journal.

Content Marketing 141

Content Marketing Marketing Marketers 141

Content Marketing Institute

AUGUST 4, 2020

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

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Health Product Digital Marketing Branding 140

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

AUGUST 7, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.”. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing?

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Content Marketing Energy Education Marketing 137

Search Engine Journal

AUGUST 2, 2020

Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today. The post How Content Marketing Has Evolved appeared first on Search Engine Journal.

Content Marketing 141

Content Marketing Marketing Marketers 141

Diggity Marketing

AUGUST 2, 2020

In reply to james. No need for a blank canvas for info articles. Keep it looking natural and include the nav bar etc.

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Sprout Social

AUGUST 3, 2020

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

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Retail eCommerce Shipping Entertainment 132

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

AUGUST 5, 2020

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.

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Millennials Gen Z Retail Marketing 136

Search Engine Journal

AUGUST 7, 2020

Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal.

Content Marketing 140

Content Marketing Marketing Marketers 140

Hootsuite

AUGUST 4, 2020

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. So, how do you get verified on Pinterest?

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Real Estate User-Generated Retail Promotion 132

Diggity Marketing

AUGUST 2, 2020

In reply to Matt Diggity. Hi Matt, So I started two blogs simultaneously, watched a video about getting out of the sandbox which made reference of social signals blast without a specific number, with less idea on this and the drip feed which you mentioned, I hooped into fiverr and bought a 5000 social signal burst. Fortunately, it helped my first site out of the sandbox in less than a month which is now ranking for some terms, but the second is still stuck in the sandbox stage.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

AUGUST 7, 2020

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading → The post How Are Marketers Embracing the Chaos? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Marketing Marketers Content Marketing 123

Search Engine Journal

AUGUST 1, 2020

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal.

Branding 140

Branding Product Content Marketing Marketing 140

Rock Content

AUGUST 3, 2020

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? Do you know how this can bring more peace of mind to you and your visitors daily? You want your Digital Marketing strategy to generate an increase in revenue. However, you cannot neglect your website’s security.

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User-Generated Digital Marketing Customer Marketing Strategy 121

Diggity Marketing

AUGUST 2, 2020

In reply to james. I still consider word count when creating articles. The way I determine the best article length is looking at the SERPs. Look at results on page 1 for the keyword you are targeting. What is the average length of the top 5 articles? That will give a good indicator of optimal article length. You can find out more details of how I determine article length here.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Digital Marketing 141

Digital Marketing Manufacturing Marketing Marketers 141

Sprout Social

AUGUST 5, 2020

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which workers today neglect to take time off is alarming. This is especially true as more and more people are battling burnout in the office. Consider that over 55% of workers didn’t actually use their allotted PTO in 2018.

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Management Health Communications Marketing 96

Rock Content

AUGUST 4, 2020

The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. This is all part of the concern for offering a good user experience. However, can we reconcile this approach with SEO techniques ?

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SEO User-Generated Analytics Place 108

Diggity Marketing

AUGUST 2, 2020

In reply to Dave. Social signals usually aren’t a make-or-break factor that is going to determine if a site will take off or not. I’d look for other clues.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications