Adobe Experience Cloud Blog
JANUARY 19, 2018
Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI.
Content Marketing Institute
JANUARY 15, 2018
Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).
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Marketing Insider Group
JANUARY 15, 2018
Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with.
Duct Tape Marketing
JANUARY 16, 2018
Why Your Customers Don’t Care About Your Products and Services written by John Jantsch read more at Duct Tape Marketing. The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JANUARY 16, 2018
Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.” Players match cards containing various risqué phrases to make clever combinations—like Apples to Apples with a hefty dose of vulgarity.
Content Marketing Institute
JANUARY 16, 2018
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JANUARY 18, 2018
Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Defining Your Ideal Client. Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “I can work with anyone I want to work with,” would you still be working with who
Adobe Experience Cloud Blog
JANUARY 15, 2018
*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think). Even now, believe it or not, we have a team of two content marketers who create all of Marketo’s content.
Content Marketing Institute
JANUARY 19, 2018
From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity. I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial.
Marketing Insider Group
JANUARY 16, 2018
Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Rock Content
JANUARY 18, 2018
Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online.
Adobe Experience Cloud Blog
JANUARY 18, 2018
What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials of generating profit?
Content Marketing Institute
JANUARY 18, 2018
“Wow! Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Marketing Insider Group
JANUARY 18, 2018
Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JANUARY 17, 2018
Transcript of How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there.
Adobe Experience Cloud Blog
JANUARY 17, 2018
If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on.
Content Marketing Institute
JANUARY 16, 2018
It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.
Marketing Insider Group
JANUARY 17, 2018
As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
JANUARY 17, 2018
How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carrie Kerpen. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media , an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC.
Marketing Insider Group
JANUARY 17, 2018
Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […].
Marketing Insider Group
JANUARY 18, 2018
How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]. The post Building a Story-Driven Sales Deck That Wins More Business appeared first on Marketing Insider Group.
Marketing Insider Group
JANUARY 15, 2018
Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JANUARY 19, 2018
For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. The 80/20 rule says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 […]. The post Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall appeared first on Marketing Insider Group.
Duct Tape Marketing
JANUARY 13, 2018
Weekend Favs January 13 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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